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The report covers the important styrene butadiene rubber global markets. It further divides the market on the basis of applications and geography. The market data for these types has been provided with respect to volume (thousand tons) and value ($million). The market value of styrene butadiene rubber was estimated to be $13,245 million in 2013 and is projected to grow at a CAGR of about 3.3% from 2014 to 2019. The data mentioned in the report is based on the global demand for styrene butadiene rubber.

The total market for global styrene butadiene rubber has been analyzed, which provides an idea of the current proceedings in the industry at the commercial level. The study provides the value chain analysis with respect to styrene butadiene rubber raw materials, manufacturers, and end-users. The value chain describes the key contributors to the materials market at different stages from product development to end-use. It represents the top players that contribute to the global styrene butadiene rubber industry.

The impact of different market factors, such as drivers, inhibitors, and opportunities has also been illustrated in the report. This offers an idea of key drivers such as the growing demand for tires, increasing growth in the automotive industry, high footwear demand, EU-regulations in Europe, rising demand from end-use applications, and strict labelling regulations formulated by governments for the tire manufacturing industry; the inhibitors include volatility in butadiene pricing and the environmental impact of using SBR. The economic slowdown in Asia-Pacific and Europe has also affected the economy of other developed regions that are of key importance for the commercial success of new materials and its end-user market.

The global styrene butadiene rubber market is also classified based on different applications. The important applications include tires, footwear, construction, polymer modification, adhesives, and others. The tires and footwear industries are expected to display rapid growth in future.

The key companies in this market are The Dow Chemical Co. (U.S.), Lanxess AG (U.S.), Synthos S.A. (Poland), Goodyear Tire & Rubber Co. (U.S.), Ashland Inc. (U.S.), Nova Chemicals (Canada), Trinseo S.A. (U.S.), Versalis S.p.A. (Italy), Formosa Chemicals & Fibre Corporation (Taiwan), Kumho Petrochemical Co. Ltd. (South Korea), and others. These companies are consistently focusing on expanding their production capacity to achieve a competitive advantage and thereby serve the customers more effectively. Investments in the expansion of plant capacities, followed by acquisitions were the most preferred strategies by the top players in 2013 and 2014 that drive the demand for styrene butadiene rubber. Their strategy to capture the market in developing economies includes expansions and agreements.

The Asia-Pacific region emerged to be the driving factor for this market, contributing to about 48% of the global demand in terms of consumption in 2013. Important emerging economies such as North America, Europe, and South America & MEA are further lined up for a brighter future in this market.

The report also presents a competitive landscape that covers different strategies and developments such as mergers & acquisitions, expansions, and agreements undertaken by leading styrene butadiene rubber companies in the past few years. Furthermore, different styrene butadiene rubber market participants have been profiled in the report.

Scope of the report
The report segments the global styrene butadiene rubber market as given below:
The global styrene butadiene rubber market has been covered in detail in this report. In order to provide an all-round picture, the current market demand and forecasts have also been included.

On the basis of applications:
- Tires
- Footwear
- Construction
- Polymer Modification
- Adhesives
- Others
Each application has

Table Of Contents

Global Styrene Butadiene Rubber Market by Application, by Geography - Analysis and Forecast to 2019
TABLE OF CONTENTS

1 INTRODUCTION 10
1.1 OBJECTIVES OF THE STUDY 10
1.2 MARKET SEGMENTATION and COVERAGE 11
1.3 STAKEHOLDERS 11
2 RESEARCH METHODOLOGY 12
2.1 INTEGRATED ECOSYSTEM OF THE STYRENE BUTADIENE RUBBER MARKET 12
2.2 ARRIVING AT THE STYRENE BUTADIENE RUBBER MARKET SIZE 13
2.2.1 TOP-DOWN APPROACH 14
2.2.2 BOTTOM-UP APPROACH 15
2.2.3 DEMAND SIDE APPROACH 16
2.3 ASSUMPTIONS 17
3 EXECUTIVE SUMMARY 18
4 MARKET OVERVIEW 20
4.1 INTRODUCTION 20
4.2 MARKET DRIVERS and INHIBITORS 21
4.3 KEY MARKET DYNAMICS 22
4.4 DEMAND SIDE ANALYSIS 25
5 STYRENE BUTADIENE RUBBER MARKET, BY APPLICATION 26
5.1 INTRODUCTION 27
5.2 STYRENE BUTADIENE RUBBER IN TIRES, BY GEOGRAPHY 30
5.3 STYRENE BUTADIENE RUBBER IN FOOTWEAR, BY GEOGRAPHY 31
5.4 STYRENE BUTADIENE RUBBER IN CONSTRUCTION CHEMICALS, BY GEOGRAPHY 33
5.5 STYRENE BUTADIENE RUBBER IN POLYMER MODIFICATION, BY GEOGRAPHY 35
5.6 STYRENE BUTADIENE RUBBER IN ADHESIVES, BY GEOGRAPHY 36
6 STYRENE BUTADIENE RUBBER MARKET, BY GEOGRAPHY 39
6.1 INTRODUCTION 40
6.2 ASIA-PACIFIC STYRENE BUTADIENE RUBBER MARKET 41
6.2.1 ASIA-PACIFIC STYRENE BUTADIENE RUBBER MARKET, BY APPLICATION 42
6.3 NORTH AMERICA STYRENE BUTADIENE RUBBER MARKET 44
6.3.1 NORTH AMERICA STYRENE BUTADIENE RUBBER MARKET, BY APPLICATION 45
6.4 EUROPE STYRENE BUTADIENE RUBBER MARKET 47
6.4.1 EUROPE STYRENE BUTADIENE RUBBER MARKET, BY APPLICATION 48
6.5 SOUTH AMERICA and MEA STYRENE BUTADIENE RUBBER MARKET 50
6.5.1 SOUTH AMERICA and MEA STYRENE BUTADIENE RUBBER MARKET, BY APPLICATION 51
7 STYRENE BUTADIENE RUBBER MARKET: COMPETITIVE LANDSCAPE 54
7.1 STYRENE BUTADIENE RUBBER MARKET: COMPANY SHARE ANALYSIS 54
7.2 EXPANSIONS 55
7.3 INVESTMENTS 55
7.4 MERGERS and ACQUISITIONS 56
7.5 AGREEMENTS 56
7.6 RESTRUCTURING 56
7.7 NEW PRODUCT LAUNCH 57
7.8 RESEARCH and DEVELOPMENT 57
8 STYRENE BUTADIENE RUBBER MARKET, BY COMPANY 58
(Overview, Financials, Products and Services, Strategy, and Developments)*
8.1 THE DOW CHEMICAL CO. 58
8.2 LANXESS AG 61
8.3 SYNTHOS S.A. 64
8.4 GOODYEAR TIRE AND RUBBER CO. 67
8.5 ASHLAND INC. 70
8.6 NOVA CHEMICALS 72
8.7 TRINSEO SA 74
8.8 VERSALIS 77
8.9 FORMOSA CHEMICALS and FIBRE CORP. 80
8.10 KUMHO PETROCHEMICAL CO. LTD. 83
*Details on overview, financials, product and services, strategy, and developments might not be captured in case of unlisted company
9 APPENDIX 86
9.1 CUSTOMIZATION OPTIONS 86
9.1.1 TECHNICAL ANALYSIS 86
9.1.2 LOW-COST SOURCING LOCATIONS 86
9.1.3 REGULATORY FRAMEWORK 86
9.1.4 SBR USAGE DATA 86
9.1.5 IMPACT ANALYSIS 86
9.1.6 TRADE ANALYSIS 87
9.1.7 HISTORICAL DATA AND TRENDS 87
9.2 RELATED REPORTS 88
9.3 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 89
9.3.1 RT SNAPSHOTS 90


LIST OF TABLES

TABLE 1 GLOBAL STYRENE BUTADIENE RUBBER PEER MARKET SIZE, 2014 (USD MILLION) 14
TABLE 2 GLOBAL STYRENE BUTADIENE RUBBER APPLICATION MARKET, 2014 (KILO TONS) 16
TABLE 3 GLOBAL STYRENE BUTADIENE RUBBER MARKET: DRIVERS and INHIBITORS 21
TABLE 4 GLOBAL STYRENE BUTADIENE RUBBER MARKET, BY APPLICATION,
2013-2019 (USD MN) 23
TABLE 5 GLOBAL STYRENE BUTADIENE RUBBER MARKET, BY APPLICATION, 2013-2019 (KT) 23
TABLE 6 GLOBAL STYRENE BUTADIENE RUBBER MARKET, BY GEOGRAPHY, 2013-2019 (USD MN) 24
TABLE 7 GLOBAL STYRENE BUTADIENE RUBBER MARKET, BY GEOGRAPHY, 2013-2019 (KT) 24
TABLE 8 GLOBAL STYRENE BUTADIENE RUBBER MARKET: COMPARISON WITH THE APPLICATION MARKETS, 2013-2019 (USD MN) 25
TABLE 9 GLOBAL STYRENE- BUTADIENE RUBBER MARKET, BY APPLICATION,
2013-2019 (USD MN) 28
TABLE 10 GLOBAL STYRENE BUTADIENE RUBBER: MARKET, BY APPLICATION, 2013-2019 (KT) 29
TABLE 11 GLOBAL STYRENE BUTADIENE RUBBER IN TIRES, BY GEOGRAPHY,
2013-2019 (USD MN) 30
TABLE 12 GLOBAL STYRENE BUTADIENE RUBBER IN TIRES, BY GEOGRAPHY, 2013-2019 (KT) 31
TABLE 13 GLOBAL STYRENE BUTADIENE RUBBER IN FOOTWEAR, BY GEOGRAPH

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