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Asia-Pacific M-Commerce 2017

  • June 2017
  • 98 pages
  • yStats - Global E-Commerce Intelligence
Report ID: 2837353

Summary

Table of Contents

yStats.com’s new report: The quickly developing field of M-Commerce propelled by Asia-Pacific

The new yStats.com report highlights how as of 2016, Asia-Pacific had the highest number of mobile Internet connections, smartphone users and the highest rate of mobile shopper penetration worldwide, making it the global leader in the field of M-Commerce. Close to half of Internet users there made mobile purchases, almost a double digit percentage over the global average. Nevertheless, room for growth prevails, especially as online purchasing via messaging apps becomes more popular.

China leads both Asia-Pacific and the world regarding mobile shopper penetration. The yStats.com report underlines how over three-quarters of online shoppers in China have a minimum of one mobile shopping app, the most popular being Taobao, Tmall and JD.com. South Korea is also a top mobile shopping player. M-Commerce exceeded 50% of online retail sales over the last year, stemming from a nearly 100% smartphone penetration rate in specific age groups. India has long overcome this milestone, with mobile shopping also being a future potential interest for over half of non-mobile buyers.

Following the same trend, the Southeast Asian countries of Indonesia, Malaysia, Thailand, Vietnam and the Philippines already utilize mobile devices to access the Internet and make purchases. Indonesia is a prime example where almost all Internet users connected to the Internet through a mobile device as well as that out of those who completed digital purchases, two in three used smartphones to do so in 2016. The yStats.com report also reveals a contrast to these trends in that Japan’s smartphone penetration rate is merely over one-half of mobile users, leaving the share of mobile sales lower in comparison with other emerging markets in the same region.

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