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Baked Goods in China

  • November 2016
  • -
  • Euromonitor International
  • -
  • 39 pages

Summary

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Despite a slowdown in the economy, baked goods in China continued to record robust growth in 2016, as there was rising consumption from the younger generation, who are more willing to adopt Western lifestyles and Western food than their parents and grandparents. With the accelerating pace of life for the younger generation, they preferred baked goods for their daily meals, in particular for breakfast or afternoon tea, to meet their on-the-go demands.

Euromonitor International’s Baked Goods in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bread, Cakes, Dessert Mixes, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baked Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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