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Breakfast Cereals in China, Euromonitor International

  • October 2015
  • -
  • Euromonitor International
  • -
  • 40 pages

The breakfast cereals category continues to see double-digit value growth in 2015, underpinned by the increasing popularity of light and Western-style breakfast habits. Due to hectic lifestyles and the health trend, an increasing number of young consumers are opting for light breakfasts instead of traditional Chinese-style options such as rice. Moreover, Western-style breakfasts such as soaking RTE cereals in milk are becoming more popular in first- and second-tier cities, believed to be...

Euromonitor International's Breakfast Cereals in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Breakfast Cereals in China, Euromonitor International
BREAKFAST CEREALS IN CHINA
Euromonitor International
October 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Breakfast Cereals by Category: Volume 2010-2015
Table 2 Sales of Breakfast Cereals by Category: Value 2010-2015
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2010-2015
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2011-2015
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2012-2015
Table 7 Distribution of Breakfast Cereals by Format: % Value 2010-2015
Table 8 Sales of Breakfast Cereals by Category: % Volume Growth 2010-2015
Table 9 Sales of Breakfast Cereals by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Breakfast Cereals: % Value 2011-2015
Table 11 LBN Brand Shares of Breakfast Cereals: % Value 2012-2015
Table 12 Distribution of Breakfast Cereals by Format: % Value 2010-2015
Table 13 Forecast Sales of Breakfast Cereals by Category: Value 2015-2020
Table 14 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020
Table 15 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2015-2020
Executive Summary
2015 Sees Strong Growth But at A Slower Rate Due To Economic Concerns
China Discontinues One-baby Policy in 2015
Leading Dairy Giants Boost Share With Premium Products and Improved Distribution
Internet Retailing Soars From Low Base
Rising Incomes and Urbanisation Contribute To Good Forecast Period Performance
Key Trends and Developments
Packaged Food Continues To Flourish Despite Slower Economy
Consumers Bring Popular Italian Pasta and Pizza Foodservice Dishes Home
Long-term Impact of Two-child Policy Remains Uncertain
Internet Retailing Soars As More Consumers Go Online
Territory Key Trends and Developments
East China
Mid China
North and Northeast China
Northwest China
South China
Southwest China
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 16 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
Table 17 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 18 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 19 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Market Data
Table 20 Sales of Packaged Food by Category: Volume 2010-2015
Table 21 Sales of Packaged Food by Category: Value 2010-2015
Table 22 Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 23 Sales of Packaged Food by Category: % Value Growth 2010-2015
Table 24 Sales of Packaged Food by Region: Value 2010-2015
Table 25 Sales of Packaged Food by Region: % Value Growth 2010-2015
Table 26 GBO Company Shares of Packaged Food: % Value 2011-2015
Table 27 NBO Company Shares of Packaged Food: % Value 2011-2015
Table 28 LBN Brand Shares of Packaged Food: % Value 2012-2015
Table 29 Penetration of Private Label by Category: % Value 2010-2015
Table 30 Distribution of Packaged Food by Format: % Value 2010-2015
Table 31 Distribution of Packaged Food by Format and Category: % Value 2015
Table 32 Forecast Sales of Packaged Food by Category: Volume 2015-2020
Table 33 Forecast Sales of Packaged Food by Category: Value 2015-2020
Table 34 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 35 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020
Sources
Summary 1 Research Sources












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