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Digital Strategies Serve All Aspects of Operations in Global Beauty

  • March 2015
  • 46 pages
  • Euromonitor International
Report ID: 2837610

Summary

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Beauty companies have a growing focus and rising investments into developing their digital strategies and online presence. The objective of these strategies does not only include online sales but also to build strong brand image, raise brand recognition, analyse consumer habits, drive innovation and also to offer a competitive pricing platform. There are good growth prospects in the digital space but it is not without challenges, such as the intense competition in a fragmented market space.

Euromonitor International's Digital Strategies Serve All Aspects of Operations in Global Beauty global briefing offers an insight into to the size and shape of the Beauty and Personal Care market and highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The report also explores developments in the premium vs mass/masstige segments, and the evolution of novel beauty concepts.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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