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Frozen Processed Food in Hong Kong, China

  • March 2015
  • -
  • Euromonitor International
  • -
  • 52 pages

Summary

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Demand for convenience was the key driver of frozen processed food in 2014. Weak global economic conditions also continued to affect Hong Kong in 2014. Therefore, consumers continued to spend more time at work for fear of losing their jobs. This in turn saw them seeking out convenient meal solutions that can save time in meal preparation. With frozen processed food being microwaveable and ready to consume in minutes, this boosted the category’s performance in 2014.

Euromonitor International's Frozen Processed Food in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Frozen Bakery, Frozen Desserts, Frozen Meat Substitutes, Frozen Noodles, Frozen Pizza, Frozen Processed Fish/Seafood, Frozen Processed Potatoes, Frozen Processed Poultry, Frozen Processed Red Meat, Frozen Processed Vegetables, Frozen Ready Meals, Frozen Soup, Other Frozen Processed Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Frozen Processed Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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