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Gum in China

  • July 2016
  • -
  • Euromonitor International
  • -
  • 36 pages

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Gum had an increasingly negative image in China towards the end of the review period, with this partly due to an ageing population. While gum remains popular among some young urban consumers, chewing gum is increasingly seen as impolite among society as a whole. US President Obama notably faced strong negative media coverage and Chinese social media comments when he was filmed chewing gum at the Asia Pacific Economic Cooperation (APEC) summit in November 2014.

Euromonitor International’s Gum in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bubble Gum, Chewing Gum.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gum market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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