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Ice Cream in Hong Kong, China

  • March 2015
  • -
  • Euromonitor International
  • -
  • 54 pages

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Ice cream recorded current value growth of 5% in 2014, better than the performance seen in 2013. This was mainly due to the continuation of the trend of consumers trading up to premium ice cream. The rising disposable income levels of the majority of Hong Kong consumers towards the end of the review period, and the rising sophistication of many people in Hong Kong, boosted demand for ice cream generally, as well as making people more appreciative of premium ice cream. Strong marketing campaigns...

Euromonitor International's Ice Cream in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Frozen Yoghurt, Impulse Ice Cream, Retail Artisanal Ice Cream, Take-Home Ice Cream.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Ice Cream market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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