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Pasta in Hong Kong, China

  • March 2015
  • -
  • Euromonitor International
  • -
  • 47 pages

Summary

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Soft economic conditions in 2014 continued to preoccupy consumers and focus their attention on their careers for fear of losing their jobs. This in turn led to many consumers juggling with a more hectic lifestyle and demand convenience in their daily routines, including from their meals. However, a continued push by the government to stress the importance of healthy living is also seeing consumers become more cautious of their diets and not want to compromise convenience for nutritional value.

Euromonitor International's Pasta in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Canned/Preserved Pasta, Chilled/Fresh Pasta, Dried Pasta.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Pasta market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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