Table of Contents
Queruclor has continued positioning itself as a major economic alternative for consumers. The company aims to expand, mainly with its brand Querubín, into new categories, but always in the budget price segment. In the short-term it is expected to use more aggressive advertising and marketing campaigns to boost sales not only of its flagship brand Querubín, but also its Cuca Trap and Mosqui Trap brands in home insecticides in order to take advantage of the strong growth in the category resulting...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage:Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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