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Soup in China

  • November 2016
  • -
  • Euromonitor International
  • -
  • 34 pages

Summary

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Busy city lifestyles and short meal times underpinned a 14% increase in retail current value sales in 2016. However, this was the slowest increase of the review period, mainly because of changing consumer behaviour. The main consumers of soup are: consumers with busy work schedules who have limited time to cook at home; and students living away from home. Meanwhile, elderly consumers, many of whom enjoy soup with meals, regard instant soup products as unhealthy.

Euromonitor International’s Soup in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Chilled Soup, Dehydrated Soup, Frozen Soup, Instant Soup, Shelf Stable Soup.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soup market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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