Unilever Pakistan aims to increase the penetration of its home care brands like Rin, Surf, Domex and Vim by making them more affordable and thus able to compete with local brands in country. At the same time it tries to enhance the value of its product through innovation and research and development.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Home Care market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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Unilever Pakistan Ltd in Home Care (Pakistan) UNILEVER PAKISTAN LTD IN HOME CARE (PAKISTAN) Euromonitor International March 2016