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EXECUTIVE SUMMARY

The report titled “India Water and Air Purifier Market Outlook to 2019 – Increasing Household Coverage to Propel the Growth” provides a comprehensive analysis of the various aspects such as market size of the water purifier and air purifier industry in India. The segmentation on the basis of organizational structure, by region wise demand, by end users, by type of purifiers, by type of distribution channels have been covered in the report. The publication also includes the market shares and revenues of major Water and Air companies in India. The future outlook of the Water and Air Purifier industry along with the major growth drivers and challenges, porter’s five forces, SWOT analysis and macroeconomic variables are presented in the report.

Water Purifier industry in India is estimated and valued by the performance of the organized players which constitutes of major companies in the market. The water purifier industry registered revenues of INR ~ million in FY’2014. The organized players such as Eureka Forbes, Kent RO, HUL and others in the market are performing really well and are expected to lead the growth in the water purifier industry in the near future. The water purifier industry in India has grown at a CAGR of 25.4% from INR ~ million in FY’2010 to INR ~ million in FY’2014.

The water purifier industry is mainly segmented by region wise demand and by types of water purifiers and end users. The northern India constituted the maximum market share of about ~% as of FY’2014, followed by the Western India with~% as of FY’2014 in terms of regional demand. In different types of water purifiers, the RO segment has the maximum market share and is mostly demanded by people in urban India. UV and Offline water purifiers are mostly popular in the rural areas due to its effectiveness and its affordability. The RO purifiers constituted around ~% of market share in FY’2014 followed by Offline and UV purifiers with ~% and ~% of market shares respectively.

The Water purifier industry in India is comprised of various major companies that are involved in the production of different types of water purifiers such as RO, UV and Offline purifiers. Market revenues of Eureka Forbes were valued at INR ~ million in FY’2014, making it the largest player in the Water purifier industry in India. Kent RO was the second largest water purifier company in terms of revenues generated in FY’2014. Luminous Livpure generated revenues of INR ~ million through RO and Offline purifiers.

The market for water purifier in India is changing at a brisk rate. Technological advancements and rising water pollution in the country as well as the competitive pressures have been significantly changing the market. Revenues from the water purifier industry in India are expected to expand to INR ~ million in FY’2019, growing at a CAGR of 32.7% from FY’2014 to FY’2019.

The India Air Purifiers market is a small and evolving market. The penetration of air purifiers in the Indian market is negligible. However the growing awareness among the people about the increasing pollution levels and the risk it causes to their health has encouraged them to invest in air purifiers. This has increased the demand for air purifiers in India, though at a slow rate. The market has grown remarkably from FY’2010 to FY’2014 at a CAGR of 33.4%. Currently, in FY’2014, the air purifiers market in India is ~ million INR market. It is expected to grow at CAGR of around 40.1% from FY’2014 to FY’2019. The air purifiers market in India is segmented by major cities in which Bangalore has the highest demand for air purifiers in the market and with a better scope of penetration of air purifiers in the market. The market is also segmented by the types of air purifiers in which HEPA air purifiers hold the maximum market share in terms of revenue generated in the air purifier industry. Commercial air purifiers generate higher revenues than household and institutional air purifiers due to the sheer scope of such purifiers.

The upcoming new technologies are major growth drivers in the air purifiers market. Research and innovation of technology has a great effect on the demand of air purifiers in the market. Cost effective technologies which aims to reduce the cost of the product are making it possible for the larger part of the society to afford the product. It is eventually aiding the air purifier market to get the requisite importance. Innovative technologies including Plasma cluster ion and Nanoe G filters are attached in the air conditioners which circulates the purified air. There are several companies competing in the air purifiers market in India even though the market is still in the nascent stages. Eureka Forbes holds the maximum market share in terms of revenue generated in the air purifier market in India which is closely followed by Daikin, Panasonic and Sharp. Apart from these major companies, there are several other companies competing in the market such as Honeywell, LG, Philips and Kent which constitutes minimally to the market share in the air purifier market in India.

KEY TOPICS COVERED IN INDIA AIR AND WATER PURIFIER REPORT

- Market size of India Water purifier industry by revenue and volume sales and market size of the Air Purifier industry by revenue
- Market segmentation of India water purifier market on the basis of organized and unorganized market, by type of water purifiers, by region wise demand, by type of distribution channels and by end users.
- Market segmentation of the India Air purifier market on the basis of type of purifiers, by major cities, and by end users.
- Trends and development and growth drivers in the India water and air purifier industry.
- Government legislations in the water purifier industry in India
- Major challenges faced by water and air purifier industry in India
- Porter’s Five Forces and SWOT Analysis of water and air purifier Industry in India
- Competitive landscape, detailed company profiles and market shares of the major companies in the water and air purifier industry of India.
- Future outlook and projections of India water and air purifier industry
- Major macroeconomic factors in India water and air purifier industry

Table Of Contents

India Water and Air Purifier Market Outlook to 2019 - Increasing Household Coverage to Propel the Growth
TABLE OF CONTENTS
1. India Water Purifiers Market Introduction
Features of Good Water Purifier
1.1. Need for Safe Drinking Water
Why is Water Purification Necessary?
1.2. India Water Purifier Market Present Scenario
1.3. Factors Affecting Increasing Water Purifiers Penetration in Indian Households
Availability and Distribution
Increasing disposable income
Growing Urbanization
Launch of Affordable products
Technological advancements
1.4. Comparative Analysis of Water Purifiers Market in India and Developed Countries in the World
1.5. Value Chain of India Water Purifier Market
Research and Development
Design and Development
Systems Assembly
Operations and Maintenance
Marketing and Promotion
2. India Water Purifiers Market Size
2.1. By Revenue, FY'2010-FY'2014
2.2. By Volume, FY'2010 - FY'2014
3. India Water Purifiers Market Segmentation
3.1. By Region Wise Demand (North, South, East, West), FY'2014
3.2. By End Users, FY'2014
Commercial
Institutions
Households
3.3. By Types of Water Purifiers, FY'2014
RO Purifiers
UV Purifiers / Inline Purifiers
Offline Purifiers
3.4. By Types of Distribution Channel, FY'2014
3.5. By Organized and Unorganized Market, FY'2013-FY'2014
4. Export and Import Market of India Water Purifiers Market
4.1. By Exports, FY'2010-FY'2014
4.1.1. By Value
4.1.2. By Volume
4.1.3. By Destinations Involved
4.2. By Imports, FY'2010-FY'2014
4.2.1. By Value
4.2.2. By Volume
4.2.3. By Destinations Involved, FY'2010-FY'2014
5. Trends and Developments in India Water Purifiers Market
6. Growth Drivers of India Water Purifiers Market
7. Major Challenges in India Water Purifiers Market
8. Porters Five Forces Analysis in India Water Purifiers Market
Measures to Overcome Porter's Five Forces
9. SWOT Analysis of India Water Purifiers Market
10. Government Regulations and Legislations in India Water Purifiers Market
Standards Set for UV Water Purifiers
11. Market Share of Major Players in India Water Purifiers Market
11.1. By Revenue of the Overall Market, FY'2014
11.2. Market Share of Major Players in RO, UV, Offline Segments, FY'2014
RO Segment, FY'2014
UV Segment, FY'2014
Offline Segment, FY'2014
11.3. Comparative Analysis of Pricing of Water Purifiers by Brands and Technology
12. Competitive Landscape of Major Players in India Water Purifiers Market
13. India Water Purifiers Future Outlook and Projections, FY'2015 - FY'2019
13.1. Upcoming Technologies to Drive Growth
13.2. Market Potential of Water Purifiers, FY'2015- FY'2019
13.3. By Types of Water Purifiers, FY'2015-FY'2019
13.4. Cause and Effect Relationship Analysis
14. Macroeconomic and Industry Factors in India Water Purifiers Market
14.1. Qualitative Industry Factors
14.1.1. Households Using Water Purifiers in India
14.1.2. Water Pollution in India
14.1.3. Rising Number of Cases and Deaths from Water Borne Diseases
14.2. Quantitative Industry Factors
14.2.1. Personal Disposable Income in India, FY'2010 - FY'2019
14.2.2. Population of India, 2009-2018
14.2.3. Fresh Water Supply in India, 2009-2018
15. India Air Purifiers Market Introduction
15.1. Working of Air Purifiers
15.2. Comparative Analysis of Air Purifiers Market in India and Developed Countries
15.3. Value Chain of India Air Purifiers Market
16. India Air Purifiers Market Size
16.1. By Revenue, FY'2010-FY'2014
16.2. By Volume
17. India Air Purifiers Market Segmentation
17.1. By Major Cities, FY'2014
17.2. By End Users, FY'2014
17.3. By Types of Air Purifiers, FY'2014
18. Exports and Import Market of Air Purifiers, FY'2010-FY'2014
18.1. By Exports, FY'2010-FY'2014
18.2. By Imports, FY'2010-FY'2014
19. Growth Drivers of India Air Purifiers Market
20. Major Challenges in India Air Purifiers Market
21. Recent Activities in India Air Purifier Industry
22. Porters Five Force Analysis in India Air Purifiers Market
Competitive Rivalry within the Industry
Threats of New Entrants
Threats of substitutes products
Bargaining power of customers
Bargaining power of suppliers
23. SWOT Analysis of the India Air Purifiers Market
24. Market Share of Major Players in India Air Purifiers Market, By Value, FY'2014
24.1. Comparative Analysis of Pricing of Air Purifiers by Brands and Technology
25. Competitive Landscape of Major Players in Air Purifiers Market in India
26. India Air Purifiers Future Outlook and Projections, FY'2015 - FY'2019
Analyst Recommendation
26.1. Cause and Effect Relationship Between Dependent And Independent Factors of The Air Purifier Market
27. Macroeconomic and Industry Factors
27.1. Quantitative Macroeconomic Factors
27.1.1. Personal Disposable Income, FY'2010 -FY'2019
27.1.2. Number of Public and Private Hospitals, FY'2010 - FY'2019
27.1.3. Number of Hotel Rooms, 2009-2018
27.1.4. Growth in Real Estate, FY'2010- FY'2019
27.2. Qualitative Macroeconomic Factors
27.2.1. Number of AC and Air Purifier Dealers in India
27.2.2. Pollution Matrix in India
27.2.3. Number of Patients with Respiratory Diseases in India
28. Appendix
28.1. Market Definition
28.2. Abbreviations
28.3. Research Methodology
28.3.1. India Water Purifier Industry
Data Collection Methods
Approach
Variables (Dependent and Independent)
Multi Factor Based Sensitivity Model
Final Conclusion
28.3.2. India Air Purifier Industry
Data Collection Methods
Approach
Variables (Dependent and Independent)
Multi Factor Based Sensitivity Model
Final Conclusion
28.4. Disclaimer


LIST OF FIGURES

Figure 1: India Water Purifiers Market Size by Revenue in INR Million, FY'2010- FY'2014
Figure 2: Indian Water Purifiers Market Size by Units Sold in Million Units, FY'2010- FY'2014
Figure 3: India Water Purifier Market Segmentation by Region Wise Demand on the Basis of Revenue Contribution in Percentage (%), FY'2014
Figure 4: India Water Purifier Market Segmentation by Commercial, Household and Institution on the Basis of Revenue Contribution in Percentage (%), FY'2014
Figure 5: India Water Purifier Market Segmentation by Types of Purifiers on the Basis of Revenue Contribution in Percentage (%), FY'2014
Figure 6: India Water Purifier Market Segmentation by Types of Distribution Channel on the Basis of Revenue Contribution in Percentage (%), FY‘2010- FY'2014
Figure 7: India Water Purifier Market Segmentation by Types of Organizational Structure on the Basis of Revenue Contribution in Percentage (%), FY'2013- FY'2014
Figure 8: Effect of Porter's Five Forces in Water Purifier Industry
Figure 9: Market Share of Major Players in Water Purifier Industry in India by Revenue in Percentage (%), FY'2014
Figure 10: Market Share of Major Players in RO segment of Water Purifiers by Revenue in Percentage (%), FY'2014
Figure 11: Market Share of Major Players in UV segment of Water Purifiers by Revenue in Percentage (%), FY'2014
Figure 12: Market Share of Major Players in Offline segment of Water Purifiers by Revenue in Percentage (%), FY'2014
Figure 13: India Water Purifier Market Future Projections by Revenue in INR Million, FY'2015- FY'2019
Figure 14: India Water Purifiers Market Future Projections by Types of Water Purifiers in India in Percentage (%), FY'2015- FY'2019
Figure 15: Personal Disposable Income in India in INR Million, FY'2010-FY'2019
Figure 16: Population in India in Million, 2009-2018
Figure 17: Fresh Water Supply in India in Cubic Metric Tons, 2009-2018
Figure 18: The Supply Chain of Air Purifiers Industry
Figure 19: India Air Purifiers Market Size by Revenue in INR Million, FY'2010-FY'2014
Figure 20: India Air Purifier Market Segmentation by Major Cities on the Basis of Revenue Contribution in Percentage (%), FY'2014
Figure 21: India Air Purifiers Market Segmentation by End Users (Commercial, Institution and Household) on the Basis of Revenue Contribution in Percentage (%), FY'2014
Figure 22: India Air Purifiers Market Segmentation by Types of Air Purifiers on the Basis of Revenue Contribution in Percentage (%), FY'2014
Figure 23: India Wellness Market Size by Revenue in INR Million, 2009-2018
Figure 24: Health Expenditure in India in INR Million, 2008-2018
Figure 25: Measures to Overcome Porter's Five Forces in the Air Purifier Market
Figure 26: Market Share of Major Players in Air Purifier Industry in India by Revenue in Percentage (%), FY'2014
Figure 27: India Air Purifiers Market Size by Revenue in INR Million, FY'2014-FY'2019
Figure 28: Personal Disposable Income in India in INR Million, FY'2010-FY'2019
Figure 29: Number of Private and Public Hospitals in India, FY'2010-FY'2014
Figure 30: Number of Hotel Rooms in India, 2009-2019
Figure 31: Real Estate Market in India on the Basis of Revenue in INR Million, FY'2010-FY'2019


LIST OF TABLES

Table 1: Penetration Level of Water Purifiers by States (or Cities) n Indian Households in Percentage (%), FY'2014
Table 2: India Water Purifier Market Segmentation by Region Wise Demand on the Basis of Revenue in INR Million, FY'2014
Table 3: India Water Purifier Market Segmentation by Commercial, Household and institution on the Basis of Revenue in INR Million, FY'2014
Table 4: India Water Purifier Market Segmentation by Types of Water Purifiers on the Basis of Revenue in INR Million, FY'-2014
Table 5: Parameters for Selling Water Purifiers through Exclusive Stores and Multi Brand Stores
Table 6: India Water Purifier Market Segmentation by Types of Water Purifiers on the Basis of Revenue in INR Million, FY'2010-2014
Table 7: India Water Purifier Market Segmentation by Organizational Structure on the Basis of Revenue in INR Million, FY'2013-2014
Table 8: India Water Purifier Exports by Values in INR Million, FY'2010-FY'2014
Table 9: India Water Purifier Exports by Production Volume in Thousand Units, FY2010-FY'2014
Table 10: India Water Purifiers Exports to Top Ten Major Destinations in Thousand Units, FY'2010- FY'2014
Table 11: India Water Purifiers Exports to Top Ten Major Destinations in Values in INR Million, FY'2010- FY'2014
Table 12: Water Purifier Imports by Values in INR Million, FY2010-FY'2014
Table 13: India Water Purifier Exports by Production Volume in Thousand Units, FY2010-FY'2014
Table 14: India Water Purifiers Imports from Top Ten Major Destinations in Thousand Units, FY'2010- FY'2014
Table 15: India Water Purifiers Imports from Top Ten Major Destinations in Values in INR Million, FY'2010- FY'2014
Table 16: India Water Purifier Market Segmentation by Major Players on the Basis of Revenue Generated in INR Million, FY'2014
Table 17: Market Share of Major Players in RO segment of Water Purifiers by Revenue Generated in INR Million, FY'2014
Table 18: Market Share of Major Players in UV segment of Water Purifiers by Revenue Generated in INR Million, FY'2014
Table 19: Market Share of Major Players in Offline segment of Water Purifiers by Revenue Generated in INR Million, FY'2014
Table 20: Comparative Analysis of Pricing of Water Purifiers by Major Companies
Table 21: Starting Price Point of RO Water Purifiers by Major Brands, FY'2014
Table 22: Competitive Landscape of Major Players in India Water Purifier Industry
Table 23: India Water Purifier Market by Purifier Types by Revenue in INR Million, FY'2015- FY'2019
Table 24: Cause and Effect Relationship between Industry Factors and Expected Industry Prospects of Water Purifier Industry in India
Table 25: Top 5 States having Access to Drinking Water in Households
Table 26: Bottom 5 States having Access to Drinking Water in Households
Table 27: Number of Cases and Deaths from Water Borne Diseases, FY'2011-FY'2013
Table 28: India Air Purifier Market Segmentation by Major Cities on the Basis of Revenue Generated in INR Million, FY'2014
Table 29: India Air Purifiers Market Segmentation by End Users (Commercial, Institution and Household) on the Basis of Revenue Generated in INR Million, FY'2014
Table 30: India Air Purifiers Market Segmentation by Types of Air Purifiers on the Basis of Revenue Generated in INR Million, FY'2014
Table 31: Export of Air Purifiers from India to Different Destinations by Value (in INR millions), FY'2010-FY'2014
Table 32: Export of Air Purifiers from India to Different Destinations by Volume (in Thousand Units, FY'2010-FY'2014
Table 33: Import of Air Purifiers in India from Different Destinations by Value in INR Million, FY'2010-FY'2014
Table 34: Import of Air Purifiers in India from Different Destinations in Thousand Units, FY'2010-FY'2014
Table 35: Porter's Five Forces in the Air Purifier Market in India
Table 36: India Air Purifier Market Segmentation by Major Players on the Basis of Revenue Generated in INR Million, FY'2014
Table 37: Comparative Analysis of Pricing of Air Purifiers by Major Companies
Table 38: Competitive Landscape of Major Players in Air Purifier Industry in India
Table 39: Cause and Effect Relationship between Industry Factors and Expected Industry Prospects of Air Purifier Industry in India
Table 40: Total Number of Cases of Acute Respiratory Diseases, 2008 - 2012
Table 41: Total Number of Deaths due to Respiratory Diseases, 2008 - 2012
Table 42: Correlation Matrix of India Water Purifier Market
Table 43: Regression Coefficients Output of Indian Water Purifier Market
Table 44: Correlation Matrix of India Air Purifier Industry
Table 45: Regression Coefficients Output of Indian Air Purifier Market

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