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EXECUTIVE SUMMARY

The report titled “The US Chewing Gum and Chewy Candy Industry Outlook to 2018 – Driven by Sugar Free Gums Segment” provides detailed overview on the chewing gum and chewy candy market in the US along with its segments. The report covers various aspects such as market size of the US Chewing Gum and Chewy Candy industry and segmentation on the basis flavors, type of gum sold (sugary and sugar-free), type of candies sold and type of flavor used in chewing Gums. The report also entails external trade of chewing gums in the US.

The US chewing gum market has been going through a hard time in the recent years at a CAGR of -3.5% throughout 2009-2013. The lack of interest among teenagers and the rising sugar prices are two of the main reasons responsible for the slump in sales. Chewing gum has also faced the decreasing social acceptability leading to reduced consumption in the US. From new product launches to new flavors and innovative packaging, the chewing gum industry has pulled out all the stops for stabilizing the falling sales. The market lost by chewing gums was quickly picked up by mints as they were perceived by the US consumers as a healthy alternative to chewing gums.

The future of chewing gums in the US however does not look as bleak as the industry is finally picking up the pieces and the sale is getting back on track. The overall CAGR for the next 5 years is still negative however it is still better than the CAGR for 2009-2013. The industry is now focusing on Sugar-free gums segment. The top selling 5 gum in the US is sugar free which exhibits the mood of the consumer as America shuns away sugar and is moving towards everything healthy and nutritious. The functional chewing gum is a new segment that is quickly picking up steam riding on the ever increasing consumer’s need for bundled benefits of chewing gum. Functional chewing gums are expected to perform multitude of functions from weight loss to treating cold and cough while also performing the traditional functions of chewing gums such as oral care and breathe freshening.

Chewy candies are growing in the US owing to their recent popularity in the working class segment of the population as the concept of on-the-go snacking takes hold of the people. The availability of sugar-free chewy candies combined with a large number of flavors has made chewy candies extremely popular among adults. Majority of chewy candy consumption comes from adults and this trend led to the chewy candy manufacturers focusing their advertising towards adults along with children. However, the rising sugar prices have dampened the spirit of consumers as it has resulted in a subsequent increase in price of chewy candies. Chewy candies, owing to the increased adult consumption and a new found identity as working professionals snack item are expected to grow at a CAGR of 7.2 % through the next 5 years during 2013-2018.
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KEY TOPICS COVERED IN THE REPORT

- Market Size of Chewing Gum Industry in the US by Revenue and Unit sales
- Market Segmentation of Chewing Gum Industry in the US on the basis of Type of gum (Sugary and Sugar Free) and Type of flavors
- Market Size of Chewy Candy Industry in the US by Revenue
- Market Segmentation of Chewy Candy Industry in the US on the basis of Type of Chewy Candy (Licorice Candy and Regular Chewy Candy)
- Chewing Gum consumer’s Profile in the US
- Chewy Candy consumer’s Profile in the US
- Global Functional Chewing Gum Market
- Global Nicotine Gum Market
- Import and Export of Chewing Gums in the US by Value and Volume
- Competitive Landscape of Major Players in Chewing Gum and Chewy Candy Industry in the US.
- Brand Analysis of Major Players in Chewing Gum and Chewy Candy Industry in the US by Pricing in the US market
- Trends and developments in Chewing Gum and Chewy Candy Industry in the US
- Growth Drivers of the Market
- Issues and Challenges in Chewing Gum and Chewy Candy Industry in the US
- SWOT Analysis of Chewing Gum and Chewy Candy Industry in the US
- Mergers and Acquisitions in the Chewing Gum and Chewy Candy Industry in the US
- Future Outlook of the industry and projections of Chewing Gum and Chewy Candy Industry and their segments in the US

Table Of Contents

The US Chewing Gum and Chewy Candy Industry Outlook to 2018 - Driven by Sugar Free Gums Segment
TABLE OF CONTENTS
1. The US Chewing Gum Market Introduction
1.1. Global Confectionary Market
1.2. Global Chewing Gum Market
1.3. The US Chewing Gum Market Introduction and Timeline
2. The US Chewing Gum Industry - Consumer Profile
Chewing Gum Consumption by Age groups
Chewing Gum Consumption in the US by Locations
Chewing gum Consumption in the US by Time
People Indulging in Activities During Chewing Gum Consumption
Factors Driving the Consumption of Chewing Gum in the US
Shopping Trips per month of the US consumers
Chewing Gum Purchase Locations in the US
3. Supply Chain of the US Chewing Gum Industry
4. Market Size of the US Chewing Gum Industry
4.1. By Sales in Units, CY'2009-CY'2013
4.2. By Retail Sales Value, CY'2009-CY'2013
5. Market Segmentation of the US Chewing Gum Industry
5.1. By Sugar-Free and Sugary Chewing Gums, CY'2009-CY'2013
By Retail Sales Value, CY'2009-CY'2013
By Sales in Units, CY'2009-CY'2013
5.2. By Type of Flavors, CY'2013
6. Import and Export of Chewing Gums in the US
6.1. Imports of Chewing Gum in the US by Value and Volume, CY'2009-CY'2013
6.2. Exports of Chewing Gum in the US by Value and Volume, CY'2009-CY'2013
7. Trends and Developments in the US Chewing Gum Market
Price of Chewing Gums in the US
Rise of Functional Gums in the US Market
Unconventional Flavors on an Uprise
Small Packaging Attract More Consumers
Medicinal Chewing Gums Replacing Pills
Sugar Free Gums Lead the Way
Increasing Oral Care Capabilities of Chewing Gums Driving Demand
Mints Demand in the US
Growing Nicotine Gum Sales
8. Growth Drivers of the US Chewing Gum Market
Innovative Techniques Adopted by Players
Approval from Health Associations
Greater Focus on Health Benefits
Increase in Consumer Spending on Food
Rise of On-the-Go Snacking
Functional Capabilities of Chewing Gums
9. Issues and Challenges Faced By the US Chewing Gum Market
Losing the Key Demographic: Teenagers
Lack of Natural Ingredients
Rise of Mints Adversely Impacting Sales of Chewing Gums
The Disposability Factor
Increasing Awareness about Cleanliness
Decreasing Social Acceptability
Availability of Healthier Alternatives
Growing Complaints of Headaches During Chewing Gums
Increase in Sugar Prices
10. Recent Mergers and Acquisitions in the US Chewing Gum Market
10.1. Mars Inc. Acquires Wrigley
10.2. Kraft Foods' Acquires Cadbury
10.3. Ford Gum and Machine Co. Acquires Rights for Big League Chew from Wrigley
10.4. GelStat Corporation Acquires Mastix Medica
10.5. ADM Acquires Wild Flavors
11. SWOT Analysis of the US Chewing Gum Industry
12. Market Share of Major Players in the Chewing Gum Market in the US
12.1. Market Share of Leading Brands in the Chewing Gum Market in the US, CY'2013
12.2. Market Share of Leading Companies in the Chewing Gum Market in the US, CY'2013
13. Company Profiles of Major Players in the Chewing Gum industry in the US
13.1. Wrigley, A Subsidiary of Mars Inc.
13.1.1. Business Overview
13.1.2. Brand Analysis
13.1.3. Business Strategy
13.1.4. Financial Performance
13.2. Perfetti Van Melle
13.2.1. Business Overview
13.2.2. Brand Analysis
13.2.3. Business Strategy
13.2.4. Financial Performance, CY'2009-CY'2013
13.3. The Hershey Company
13.3.1. Business Overview
13.3.2. Brand Analysis
13.3.3. Business Strategy
13.3.4. Financial Performance, CY'2009-CY'2013
13.4. Mondelez International
13.4.1. Business Overview
13.4.2. Brand Analysis
13.4.3. Business Strategy
13.4.4. Financial Performance, CY'2009-CY'2013
13.5. Competitive Landscape of Other Major Players in the US Chewing Gum Industry
14. Future Outlook and Projections for Chewing Gum Industry in the US
14.1. Opportunities in the US Chewing Gum Market
14.2. Future Projections for the US Chewing Gum Industry, CY'2014-CY'2018
14.2.1. By Retail Sales Value, CY'2014-CY'2018
14.2.2. By Sales in Units, CY'2014-CY'2018
14.3. Future Projections by Type of Gums, CY'2014-CY'2018
14.4. Cause and Effect Relationship Analysis in the US Chewing Gum Industry
15. The US Chewy Candy Market, CY'2012-CY'2013
15.1. Chewy Candy Market in the US, CY'2012-CY'2013
15.2. Market Segmentation of the Chewy Candy Industry in the US, Based on Type of Candy, CY'2012-CY'2013
16. The US Chewy Candy Industry - Consumer Profile
Daily Snack Frequency of the US Consumers
Chewy Candy Consumption in the US by Age
Gummy Candy Consumption in the US by Age
Licorice Consumption in the US by Age
Chewy Candy Consumption in the US by Location
People Engaged in Different Activities During Consumption of Chewy Candy in the US
Purchase Location of Chewy Candy in the US
Motivational Factors for Consuming Chewy Candy in the US
17. The US Chewy Candy Market Share
17.1. Market Share of Leading Brands in the Chewy Candy Market in the US, CY'2013
17.2. Market Share of Leading Companies in the Chewy Candy Market in the US, CY'2013
18. SWOT Analysis of the US Chewy Candy Industry
19. Trends and Development in the US Chewy Candy Industry
Innovation in Flavors
Introduction of Bite Sized Packets
Change in Target Demographic
Sugar Free Chewy Candy take the Stage
20. Future Outlook of Chewy Candy Market in the US
20.1. Opportunities in the US Chewy Candy Market
20.2. Future Projections of the US Chewy Candy Industry, CY'2014-CY'2018
20.3. Cause and Effect Relationship in the US Chewy Candy Industry
21. Macro Economic Factors Affecting the US Chewing Gum and Chewy Candy Market
21.1. Population Demographics in the US, CY'2009-CY'2018
Age Structure of the US Citizens, CY'2009-CY'2013
21.2. Per Capita Consumption of Chewing Gum by the US Citizens, CY'2009-CY'2018
21.3. Consumer Spending on Food in the US, CY'2009-CY'2018
21.4. Personal Disposable Income of the US Citizens, CY'2009-CY'2018
21.5. Sugar Prices in the US, CY'2009-CY'2018
22. Analyst Recommendation
23. Appendix
23.1. Market Definition
23.2. Abbreviations
23.3. Research Methodology
Data Collection Methods
Approach
Variables (Dependent and Independent)
Multi Factor Based Sensitivity Model (SPSS Analysis)
Final Conclusion
23.4. Disclaimer


LIST OF FIGURES

Figure 1: Global Confectionary Market Size by Revenue in USD Billion and Share of Chewing Gums in Global Confectionary in Percentage (%), CY'2009-CY'2018
Figure 2: Global Chewing Gum Market Size by Revenue in USD Billion, CY'2009-CY'2018
Figure 3: Timeline of Chewing Gum Industry in the US
Figure 4: Chewing Gum Consumption in the US by Different Age Group of People
Figure 5: Consumption Location of Chewing Gum in the US
Figure 6: Time of Consumption of Chewing Gum in the US
Figure 7: People Engaged in Different Activities during Consumption of Chewing Gum in the US
Figure 8: Shopping Trips per month of Chewing Gum by the US Consumers
Figure 9: Purchase Location for Chewing Gum in the US as Percentage (%) of Consumption
Figure 10: Supply chain of US Chewing Gum Industry
Figure 11: Market Size of Chewing Gum in the US by Sales in Million Units, CY'2009-CY'2013
Figure 12: Market Size of Chewing Gum in the US by Retail Sales Value in USD Million, CY'2009-CY'2013
Figure 13: Market Segmentation of Chewing Gum in the US by Type of Gums Sold on the Basis of Sales Value in Percentage (%), CY'2009-CY'2013
Figure 14: Market Segmentation of Chewing Gum in the US by Type of Gums on the Basis of Units Sold in Percentage, CY'2009-CY'2013
Figure 15: Market Segmentation of Chewing Gum in the US by Type of Flavors on the Basis of Sales in Percentage (%), CY'2013
Figure 16: Import of Chewing Gum in the US by Value in USD Million, CY'2009-CY'2013
Figure 17: Imports of Chewing Gum in the US by Volume in Million Kg, CY'2009-CY'2013
Figure 18: Exports of Chewing Gum in the US by Value in USD Million, CY'2009-CY'2013
Figure 19: Exports of Chewing Gum in the US by Volume in Million Kg, CY'2009-CY'2013
Figure 20: Average Selling Price of Chewing Gum Packs in the US, in USD, CY'2009-CY'2018
Figure 21: Global Sales of Functional Chewing Gums in USD Million, CY'2009-CY'2018
Figure 22: Market Size of Mints in the US by Sales in USD Million, CY'2009-CY'2018
Figure 23: Market Size of Nicotine Gum in the World in USD Million, CY'2009-CY'2018
Figure 24: Market Share of Leading Chewing Gum Companies in the US by Sales in Percentage (%), CY'2013
Figure 25: Brand Sales of Wrigley's Chewing Gum in the US by Sales Value in Percentage (%), CY'2013
Figure 26: Wrigley's Chewing Gum Sales in the US in USD Million, CY'2012-CY'2013
Figure 27: Perfetti Van Melle's Global Revenue in USD Million, CY'2009-CY'2013
Figure 28: The Hershey Company's Global Revenue in USD Million and Revenue from the US in Percentage (%), CY'2009-CY'2013
Figure 29: Brand Wise Sales of Chewing Gums of the Hershey Company in the US by Value in Percentage (%), CY'2013
Figure 30: The Hershey Company's Global Net Earnings in USD Million, CY'2009-CY'2013
Figure 31: Mondelez International's Global Revenue in USD Million, CY'2009-CY'2013
Figure 32: Mondelez International's Earnings in USD Million, CY'2009-CY'2013
Figure 33: Mondelez International's Revenue from the US in USD Million, CY'2011-CY'2013
Figure 34: Future Projections of the Chewing Gum Industry in the US by Retail Sales in USD Million, CY'2014-CY'2018
Figure 35: Future Projections of the Chewing Gum Industry in the US by Volume in Million Units, CY'2014-CY'2018
Figure 36: Future Projections of the US Chewing Gum Industry by Segments on the Basis of Type of Gums Sold as % of Retail Sales Value, CY'2014-CY'2018
Figure 37: Market Size of Chewy Candy in the US by Sales in USD Million, CY'2012-CY'2013
Figure 38: Market Segmentation on the Basis of Sales of Type of Regular Chewy Candy in the US in Percentage (%), CY'2012-CY'2013
Figure 39: Daily Snack Frequency of the US Consumers
Figure 40: Chewy Candy Consumption in the US by Different Age Groups of People
Figure 41: Gummy Candy Consumption in the US by Different Age Groups of People
Figure 42: Licorice Consumption in the US by Different Age Groups of People
Figure 43: Chewy Candy Consumption in the US by Location
Figure 44: Purchase Location of Chewy Candy in the US
Figure 45: Market Share of Leading Chewy Candy Companies in the US by Sales in Percentage (%), CY'2013
Figure 46: Future Projections for the US Chewy Candy Market by Retail Sales in USD Million, CY'2014-CY'2018
Figure 47: Population of the US in Million, CY'2009-CY'2018
Figure 48: Age Distribution of the US Population by Percentage Share, CY'2009-CY'2013
Figure 49: Per capita Consumption of Chewing Gum in the US, CY'2009-CY'2018
Figure 50: Consumer Spending on Food in the US, CY'2009-CY'2018
Figure 51: Personal Disposable Income of the US Citizens, CY'2009-CY'2018
Figure 52: Sugar Prices in the US in USD Cents per Pound, CY'2009-CY'2018

LIST OF TABLES

Table 1: Motivation for Consumption of Chewing Gum in the US in Percentage (%)
Table 2: Market Segmentation of Chewing Gum in the US by Type of Gums Sold on the Basis of Sales in Value, in USD Million, CY'2009-CY'2013
Table 3: Market Segmentation of Chewing Gum in the US by Type of Gums Sold on the Basis of Units Sold in Millions, CY'2009-CY'2013
Table 4: Market Segmentation of Chewing Gum in the US by Type of Flavor of Gum Sold on the Basis of Sales in USD Million, CY'2013
Table 5: Snapshot of Recent Mergers, Acquisitions and Deals in the US Chewing Gum and Chewing Candy Industry
Table 6: Market Share of Leading Chewing Gum Brands by Sales in USD Million and in Percentage (%) Share, CY'2013
Table 7: Market Share of Leading Chewing Gum Companies in the US by Sales in USD Million, CY'2013
Table 8: Brands Overview of Chewing Gum and Chewy Candy offered by Wrigley's in the US
Table 9: Brands Overview of Chewing Gum and Chewy Candy Offered by Perfetti Van Melle in the US
Table 10: Brands Overview of Chewing Gum and Chewy Candy offered by Hershey's in the US
Table 11: Brands Overview of Chewing Gum and Chewy Candy offered by Mondelez International in the US
Table 12: Competitive Landscape of Other Major Players in the US Chewing Gum and Chewy Candy Industry
Table 13: Future Projections of the US Chewing Gum Industry by Segments on the Basis of Type of Gums Sold in Retail Sales in USD Million, CY'2014-CY'2018
Table 14: Future Projections of the US Chewing Gum Industry by Segments on the Basis of Type of Gums Sold in Million Units, CY'2014-CY'2018
Table 15: Cause and Effect Relationship Analysis between Industry Factors and Expected Industry Prospects of the US Chewing Gum Industry
Table 16: Market Segmentation of Chewy Candy Market in the US by Type of Chewy Candy by Sales in USD Million, CY'2012-CY'2013
Table 17: People Engaged in Different Activities during Consumption of Chewy Candy in the US
Table 18: Motivations for Consuming Chewy Candy in the US
Table 19: Market Share of Leading Chewy Candy Brands by Sales in USD Million and in Percentage (%) Share, CY'2013
Table 20: Market Share of Leading Chewy Candy Companies in the US by Sales in USD Million, CY'2013
Table 21: Cause and Effect Relationship Analysis between Industry Factors and Expected Industry Prospects of the US Chewy Candy Industry
Table 22: Correlation Matrix of the US Chewing Gum Industry
Table 23: Regression Coefficients Output

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