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Australia - Video Streaming - VOD, IPTV, Mobile TV

  • April 2015
  • -
  • Paul Budde Communication Pty Ltd
  • -
  • 132 pages

Competition is hotting up in the Video Entertainment market
Videostreaming is finally taking off with more and better broadband coming available to more and more people. There has been an explosion in video applications over broadband, they are now being used by many different industries for advertising, marketing, demonstration, entertainment and communication purposes.

Online video streaming or IPTV already makes up the largest component of internet traffic, and is set to continue growing faster than other digital formats.

Unlike in the traditional video entertainment industry, were industry concentration is the name of the game, streaming video is enjoying a far more healthier level of competition as more and more companies enter this extremely promising market. The most successful of these has been US-based Netflix. Since 2010, it has been gradually expanding outside of its domestic market, and has seen its international subscriber base triple between 2012 and 2014. In early 2015 it also entered the Australian market and the threat of its arrival along has seen massive changes to the market here with lower prices, more choice and increased content.

Competition in the Video Entertainment market has reached fever pitch. Driven by the popularity of Netflix all players in the Australian entertainment market were put on full alert. Belatedly Foxtel lowered the price for its pay TV service to address affordability concerns, but it remains a premium service and it will be interesting to see if this finally leads to some real growth for the company. Its triple play model will also address the relative high churn the company is still facing. Telstra and Foxtel are also going to compete head on with each other, aimed at combined beating the rest of the competition.

Access to premium content will continue to be a key issue for companies such as FetchTV, STAN and indeed also Netflix Australia, as News Corp (Foxtel) has well and truly tied up this market. Overtime those exclusivity contracts will need to be renewed and that will be the time when others will start claiming their share of the premium content market. In the meantime FetchTV is positioning itself as the alternative to Telstra and Foxtel and is delivering the best one-stop-shop service on a very user-friendly platform.

The telecom and ISP players in the market, provide their video streaming services to their customers uncapped, so this doesn’t count against their broadband downloading limitations.

TV series rather than movies are driving the current developments. Sport remains tightly controlled by Foxtel and they have so far no serious competition from the video streaming companies. Movie content available – under the basic IPTV subscription - remains mostly B- or C-rated; A rated material and new releases are only available at extra charges. BuddeComm remains pessimistic about the fragmentation of the proprietary IPTV business models of most of the players. We predict that consolidation will have to happen.

By far the largest growth in video entertainment comes from user-generated content services such as YouTube, Facebook and a whole new range of services of short, and even super-short, videos. Catch-up TV would be the second largest category.

Mobile TV/video is forecast to grow strongly, although not quite as dramatically as initially expected. Due to poor data allowance and steep prices, users tend to watch mobile video over WiFi more than over a cellular network.

These developments will significantly influence IPTV developments and future models will therefore have to be substantially different from those of today. The best way to envisage this is to look at the smart devices which provide ‘app-like’ interfaces to new content services that supply instant streaming.

There is a correlation between the availability of high-speed broadband and IPTV usage and it is envisaged that further increases in high-speed broadband penetration will drive new IPTV developments. The rapid growth of smartphones and tablets is also giving this market a boost, as well as new business models such as pay-per-view. New IPTV services are already being streamed over these devices as well as over gaming devices.

The interest in video streaming services has also led to an increase in online advertising. This is not limited to the fixed networks, also the mobile networks are enjoying continuous growth advertising revenues.

The report also includes extensive chapters on Mobile TV and Digital Radio.

Companies mentioned in this report include:
Telstra, Optus, Internode, TransACT, TPG, engin, FOXTEL, VOD, Quickflix, Netflix, ABC, Ninemsn, Yahoo!7TV, Hulu, iiNet, SBS, Seven Media, AARNet, Apple, BBC, FetchTV, Getflix, Google TV, Hoyts, Netbay, Tabcorp, Ten Network, YouTube, John Fairfax, Nine Network, STAN, Southern Cross Austereo, Australian Radio Network (ARN), DMG, Macquarie Radio Network, Chemist Warehouse, Coles, Community Broadcasting, Vodafone, FANGO, myTVR, Beem and Zeebox.

Table Of Contents

Australia - Video Streaming - VOD, IPTV, Mobile TV
1. Broadcasting changing beyond recognition
1.1 Digital media players connecting smartphones to TVs
1.1.1 Google Chromecast
1.1.2 Brief case study: YouView
1.2 Cloud computing and broadcasting
1.3 Move towards channel unbundling
1.4 Broadcasting is moving to broadband
1.5 The gigabyte household needs FttH access
1.6 Digital TV
1.6.1 Digital TV market overview
1.6.2 Other key trends
1.7 Pay TV
1.8 Cable TV
1.9 HDTV
1.9.1 HDTV market overview
1.9.2 Ultra-HD/4K TV
1.9.3 BitTorrent's deal with CE manufacturers
1.9.4 3D TV
1.10 The Smart or Connected TV
1.10.1 Introduction
2. Trends and Developments in Video Streaming
2.1 Definitions
2.2 The video streaming market
2.2.1 Market Overview
2.2.2 Market statistics
2.2.3 Market fragmentation inhibits growth
2.3 Online video media
2.3.1 Introduction
2.3.2 Online video key statistics
2.3.3 Online video media versus IPTV
2.3.4 Advantages of video streaming
2.4 Video-On-Demand services
2.4.1 cloud services
2.5 Industry insights
2.5.1 OTT services will also drive VoD
2.5.2 TV shows on the internet
2.5.3 TV Everywhere (TVE) and multi-screens
2.5.4 Video Content Delivery Network (CDN) services
2.5.5 Geo-blocking
2.5.6 Copyright and the internet back in the Spotlight
2.6 Brief case studies
2.6.1 Netflix
2.6.2 YouTube
2.7 Video streaming over mobile networks
2.7.1 On-demand mobile TV
2.7.2 Broadcast mobile TV
2.7.3 Mobile TV market summary
2.7.4 Mobile video market outlook
2.7.5 Smartphones and mobile TV
2.8 Conclusion: The future of video in telecoms
3. Australian Video Streaming Market
3.1 Market Overview
3.1.1 Definitions
3.1.2 Introduction
3.1.3 Market Analysis
3.1.4 Market surveys
3.1.5 Optus and the copyright issue (2012)
3.1.6 Regulations and standards
3.2 Major Players
3.2.1 AFLTV
3.2.2 Australian Broadcasting Corporation (ABC)
3.2.3 Apple TV
3.2.4 BBC iPlayer
3.2.5 FetchTV
3.2.6 FOXTEL
3.2.7 Free-to-Air TV stations
3.2.8 Getflix
3.2.9 Google
3.2.10 Hulu
3.2.11 iiNet
3.2.12 Netbay IPTV
3.2.13 Netflix
3.2.14 Ninemsn
3.2.15 Optus TV
3.2.16 Quickflix
3.2.17 Special Broadcasting Service (SBS)
3.2.18 Seven Network
3.2.19 Stan
3.2.20 Telstra Media
3.2.21 Ten Network
3.2.22 TPG
3.2.23 VOD Pty Ltd
3.2.24 YouTube
3.3 Competition is hotting up in the Video Entertainment market
3.3.1 Introduction
3.3.2 Still not a level playing field in access to content
3.3.3 Content the next regulatory war zone
3.3.4 Where are we today?
3.3.5 The key industry segments
4. The Triple Play Market
4.1 NBN ideal business changing the triple play model
4.2 Streaming Video - IPTV
4.3 Broadband Voice Services (VoIP)
4.4 The three traditional elements of Triple Play
4.4.1 Access
4.4.2 Content
4.4.3 Appliances
4.5 Triple play basis for new pricing models
4.5.1 Lower costs open up access to new models
4.5.2 Price key to triple play
4.6 What went wrong with triple play mark I - analysis?
4.6.1 Failing telco models
4.6.2 VoIP and video hard nuts to crack
4.6.3 TV camera in front of radio programs
4.6.4 The failure of portals
4.7 The future of triple-play - analysis
4.7.1 Diversification of video content
4.7.2 Tele-presence will be a killer app
4.7.3 Triple play is an access product
4.7.4 Different Customer service models
4.7.5 Triple play moving to the cloud
4.7.6 Foxtel triple play offerings
4.8 The ACCC on triple play monopolies
5. Digital Economy Advertising, Statistics and Revenues
5.1 The online advertising market
5.1.1 Online advertising market is maturing
5.1.2 Online expenditure 2013
5.1.3 Demographic statistics
5.1.4 Online advertising revenue statistics
5.2 Mobile internet advertising
5.2.1 Background
5.2.2 Mobile advertising to mature
5.2.3 Mobile devices increase growth in online video advertising
5.2.4 Generation Y is driving the online media push
5.2.5 Underinvestment in mobile advertising
5.3 Other Market surveys
5.3.1 Insights into the world of Internet Marketeers
5.3.2 Australia leader in digital marketing
5.3.3 Social media sites linked to advertising and buying patterns
5.3.4 Business advertising to get traffic
5.3.5 Business presence on social media
5.3.6 Social Networking Sites
5.3.7 Children, internet and social networks
5.3.8 PwCs Australian Entertainment and Media Outlook 2014-2018
5.3.9 Search advertising revenues
5.3.10 Different (digital) working arrangements
5.3.11 Being online worth £1,000 a year: BT study
5.4 Website usage statistics
5.4.1 Top 10 Australian websites 2010 - 2014
6. Mobile TV Market
6.1 What is mobile TV?
6.1.1 On-demand mobile TV
6.1.2 Broadcast mobile TV
6.2 Market overview and analysis
6.2.1 Smartphone market analysis
6.2.2 Pursuing wrong business models
6.2.3 Device and content-driven developments
6.2.4 Key market the youth segments
6.2.5 Mobile Social TV
6.3 Cloud-based mobile TV
6.3.1 Background information
6.3.2 In April 2012 the Federal Court ruled that the service breached copyright and the service was closed down. The ruling also affected the myTVR service, see chapter 329121594 \r Background information
6.4 Major players
6.4.1 Overview
6.4.2 VHA Hutchison's Planet 3 and Vodafone Central
6.4.3 Telstra's BigPond mobile TV
6.4.4 Optus
6.5 Regulation
6.5.1 Spectrum for mobile broadcasting
6.6 Technology platforms
6.6.1 Multimedia Broadcast/Multicast Service (MBMS)
6.6.2 Digital Video Broadcasting-Handheld (DVB-H)
7. Digital Radio Market
7.1 Market overview
7.1.1 Introduction
7.1.2 Market statistics
7.1.3 Regional deployment of digital radio
7.1.4 Digital radio as a supplementary service
7.1.5 Challenge from mobile broadcasts
7.1.6 The radio stations
7.1.7 retailers and digital radio
7.1.8 Community digital radio gains broadcasting funds
7.1.9 Digital radio provided in vehicles increasing
7.1.10 Digital radio still being trialled regionally
7.1.11 Digital radio coverage extended in some metropolitan areas
7.1.12 Regulatory developments
7.1.13 Agreement on new Digital Audio Broadcasting (DAB) standard
7.2 Features and benefits of digital radio
7.2.1 Reception quality
7.2.2 Text, images and data
7.2.3 Visual radio
7.2.4 Music downloading
7.2.5 Greater programming capacity
7.2.6 Traffic information
7.2.7 Advertising
7.2.8 Pay radio
7.2.9 Internet radio
7.3 Market analysis
7.3.1 Digital radio on a mobile phone to increase user base
7.3.2 Opportunities moving forward
7.3.3 Digital radio penetration rising
Table 1 Global - digital TV households 2009 2016; 2020
Table 2 Global - digital TV market share 2006; 2009; 2011 - 2014; 2020
Table 3 Top 10 countries digital TV households - 2014
Table 4 Pay TV subscribers 2010 2014; 2020
Table 5 Top 10 pay TV countries in Europe 2014
Table 6 Cable TV subscribers 2010 2014; 2020
Table 7 Global - number of HDTV households 2009; 2012; 2015; 2017
Table 8 Global Number of 4K TV households 2013; 2018
Table 9 Global IPTV subscribers 2010 2014; 2020
Table 10 Top 5 countries in the world for IPTV subscriptions 2013
Table 11 Global CAGR for key online service platforms 2012 - 2017
Table 12 Global revenue from online TV and video 2012; 2013; 2018
Table 13 Netflix domestic and international subscriptions 2011 - 2014
Table 14 Netflix consolidated revenue 2009 - 2013
Table 15 Online video unique visitors top online video properties in the US Various months 2010 - 2014
Table 16 Global mobile TV subscribers 2009 - 2014
Table 17 Online video content Service 2013-2014
Table 18 Preferred sources of entertainment
Table 19 Video content viewing behaviours
Table 20 Fetch TV subscribers 2012 - 2015
Table 21 Hulu revenue 2009- 2013
Table 22 Quickflix subscribers 2008 - 2014
Table 23 Telstra Media financial results 2010 - 2015
Table 24 Telstra cumulative T-Box device sales 2011 - 2014
Table 25 - The paid video entertainment market in Australia players and subscribers - 2014
Table 26 - Partnerships in the IPTV market
Table 27 General display industry categories market share - 2013
Table 28 Market shares of key online advertising markets 2008 - 2013
Table 29 Online advertising expenditure and forecasts 2000 - 2015
Table 30 Estimated mobile device advertising in Australia 2008 - 2015
Table 31 Use of social networking sites by age group 2008 - 2014
Table 32 Use of social networking sites by demographic 2008 - 2014
Table 33 Estimated online paid search advertising revenue 2005 - 2006; 2010 - 2013
Table 34 Top ten websites by unique Australian audiences 2010 - 2014
Table 35 Estimated size of digital radio listening audience 2009 - 2014
Table 36 Cumulative digital device sales 2009 - 2014
Table 37 Funding of digital radio community radio 2009 - 2016
Table 38 Digital radio sales in vehicles 2011 - 2015
Chart 1 Global mobile TV subscribers and annual change 2009 - 2014
Chart 2 Overview of online advertising expenditure and forecasts 2003 2015
Chart 3 Overview of social networking use by age group 2010 - 2014
Chart 4 Overview of paid search advertising revenue 2005 - 2006; 2010 - 2013
Exhibit 1 Will broadcasting move to the cloud?
Exhibit 2 Set-Top Boxes (STBs)
Exhibit 3 Historical overview - HDTV
Exhibit 4 Examples of top IPTV carriers worldwide
Exhibit 5 Examples of online VoD sites
Exhibit 6 Equivalence between access modes and traditional audiovisual use
Exhibit 7 Blockbuster closes its stores across America
Exhibit 8 Definition: Content Delivery Networks (CDN)
Exhibit 9 Open Mobile Video Coalition (OMVC)
Exhibit 10 Case studies similar to the Optus copyright issue case
Exhibit 11 Seven Network's digital media strategies 2006 - 2012
Exhibit 12 - Definitions in the context of this report
Exhibit 13 Overview of the now defunct cloud- based mobile TV services
Exhibit 14 Background information on the defunct Optus TV Now service
Exhibit 15 Examples of Mobile TV technologies
Exhibit 16 Broadcast Australia DVB-H trials 2005 - 2009
Exhibit 17 Brief timeline of music on the internet 1984 - 2014

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