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World Lawn & Garden Consumables Market, Freedonia

  • March 2015
  • -
  • Freedonia
  • -
  • 344 pages

World demand to rise 3.7% annually through 2019

Worldwide demand for lawn and garden consumables -- including packaged fertilizers, pesticides, growing media, seeds, and other products -- is projected to advance 3.7 percent per year to $19.5 billion in 2019. Gains in the professional segment will be fastest, supported by robust construction activity and increased investment in the development of urban greenspaces. Consumer demand will be promoted by the continued popularity of gardening as a hobby in developed regions and increasing numbers of small container or community gardens in developing urban areas. Improving economic conditions and a turnaround in the housing market will support gains in the bedrock US market and in other mature markets such as those in Western Europe. In developing regions, continued increases in personal incomes and living standards will support faster gains.

Construction to drive demand in most markets

Rebounding construction markets in developed nations and continued expansion of infrastructure in industrializing areas will support rising demand for grass seed, fertilizer, pesticides, and other products utilized in new landscaping at recently constructed buildings. Efforts to increase greenspace in densely populated cities, particularly in China, will also promote demand in the professional market. Additionally, landscaping at urban residential complexes in China is often handled by professional service companies, further boosting lawn and garden consumables demand as housing stock expands. However, environmental concerns, particularly related to fertilizers and pesticides, will prevent faster gains. In the large golf course segment, declining numbers of rounds played coupled with environmentally sustainable initiatives will hinder growth, primarily in developed regions, although increasing interest in golf in Asia and Africa will support increases in these markets. Gardening and lawn care’s continued popularity as a hobby in the US, Canada, Australia, and Western Europe will drive growth in the consumer market. Food gardening in particular is widely enjoyed in these markets. In developing regions, rising personal incomes, an expanding middle class, and urbanization trends will support growth. Urban residents are more likely to have the funds to participate in gardening activities, although many lack the space for lawns or large gardens; as a result, container gardens are becoming
more popular, promoting demand for growing media; seeds; and easy-to-use fertilizers and pesticides. However, gains will be hindered in countries that do not have cultures that highly value lawns and gardens, or that have very arid climates. Environmental issues will also restrain growth in consumer demand.

Asia/Pacific region to grow the fastest from smaller base

The fastest growth is expected in developing regions, particularly in the Asia/ Pacific and Africa/Mideast regions. While per capita use rates for lawn and garden consumables in these regions have been historically low, growth in infrastructure and construction activity and rising standards of living will drive continued demand gains. In developed regional markets for lawn and garden consumables, such as Western Europe and North America, growth rates will be below the global average, but will represent an improvement over the more tepid gains seen in the 2009-2014 period, when construction activity grew at a sluggish pace and consumers were recovering from the economic recession.

Study coverage

This upcoming industry study, World Lawn & Garden Consumables, presents historical demand data (2004, 2009 and 2014) plus forecasts (2019 and 2024) by product, 6 world regions and for 16 major countries. The study also considers market environment factors, details industry structure, evaluates company market share and profiles 25 global players.

Table Of Contents

World Lawn and Garden Consumables Market, Freedonia
INTRODUCTION x
I. EXECUTIVE SUMMARY 1
II. MARKET ENVIRONMENT 4
General 4
World Economic Overview 5
Recent Historical Trends 5
World Economic Outlook 6
World Demographic Outlook 9
World Population Outlook 9
World Urban Population Outlook 11
Household Formation Patterns 13
World Consumer Spending Patterns 15
World Building Construction Outlook 19
Golf Course Outlook 21
Landscaping and Lawn Care Industry Outlook 23
Environmental and Regulatory Considerations 24
North America 25
Western Europe 28
Other Regions 30
III. OVERVIEW 31
General 31
Demand by Product 31
Fertilizers 34
Pesticides 37
Growing Media 42
Seeds 45
Other Consumables 47
Demand by Market 49
Professional 51
Consumer 54
Demand by Region 57
Relationship between GDP per Capita and Lawn and Garden
Consumables Demand per Capita 60
IV. NORTH AMERICA 63
General 63
United States 69
Canada 75
Mexico 82
V. WESTERN EUROPE 88
General 88
France 94
Germany 101
Italy 106
Netherlands 112
United Kingdom 117
Other Western Europe 123
VI. ASIA/PACIFIC 131
General 131
Australia 137
China 141
India 147
Japan 152
South Korea 157
Other Asia/Pacific 161
VII. OTHER REGIONS 168
Central and South America 168
Brazil 173
Other Central and South America 177
Eastern Europe 182
Poland 187
Russia 191
Other Eastern Europe 195
Africa/Mideast 200
VIII. INDUSTRY STRUCTURE 207
General 207
Market Share 209
Mergers, Acquisitions, and Industry Restructuring 213
Joint Ventures and Cooperative Agreements 218
Marketing and Competitive Strategies 222
Company Profiles 224
AeroGrow International, see Scotts Miracle-Gro
Agrium Incorporated 225
Ambrands, see Central Garden and Pet
APEX Nursery Fertilizer, see Simplot (JR)
BASF SE 232
Bayer AG 237
BEST Turf Fertilizer, see Simplot (JR)
Central Garden and Pet Company 244
COMPO GmbH and Company KG 249
Conrad Fafard, see Sun Gro Horticulture
Crop Production Services, see Agrium
De Ruiter Seeds Group, see Monsanto
DLF-TRIFOLIUM A/S 254
Dow Chemical Company 258
DuluxGroup Limited 264
DuPont (EI) de Nemours 269
Everris International, see Israel Chemicals
Fafard and Brothers, see Scotts Miracle-Gro
Falienor Terreaux de France, see Premier Tech
GardenTech, see Central Garden and Pet
Green Light, see Scotts Miracle-Gro
Groupe Limagrain Holding SA 271
GrowHow UK Group, see Yara International
Haifa Chemicals Limited 275
Hawthorne Gardening, see Scotts Miracle-Gro
Hazera Genetics, see Groupe Limagrain Holding
HM.CLAUSE, see Groupe Limagrain Holding
ICL Fertilizers, see Israel Chemicals
Israel Chemicals Limited 278
Jacklin Seed, see Simplot (JR)
JCAM Agri Company Limited 283
Libyan Norwegian Fertiliser CV, see Yara International
Lilly Miller Brands, see Central Garden and Pet
Liquid Fence, see Spectrum Brands Holdings
Loveland Products, see Agrium
McLaughlin Gormley King, see Sumitomo Chemical
Mikado Kyowa Seed, see Groupe Limagrain Holding
Monsanto Company 285
OFD Holdings, see Yara International
Pennington Seed, see Central Garden and Pet
Pickseed USA, see DLF-TRIFOLIUM A/S
Premier Tech Limited 289
Sakata Seed Corporation 293
Scootney Springs Seed, see Simplot (JR)
Scotts Miracle-Gro Company 296
Seminis Vegetable Seeds, see Monsanto
Shamrock Seed, see Groupe Limagrain Holding
Simplot (JR) Company 305
Spectrum Brands Holdings Incorporated 310
Sumitomo Chemical Company Limited 314
Sun Gro Horticulture Incorporated 319
Syngenta AG 323
Tech Pac, see Central Garden and Pet
terrasan Haus + Gartenbedarf, see COMPO
Turf Care Supply Corporation 329
United Industries, see Spectrum Brands Holdings
Valent USA, see Sumitomo Chemical
Vilmorin and Cie, see Groupe Limagrain Holding
Westland Horticulture Limited 331
Yara International ASA 334
Yates Australia, see DuluxGroup
Additional Companies Mentioned in Study 342

LIST OF TABLES

SECTION I -- EXECUTIVE SUMMARY
Summary Table 3
SECTION II -- MARKET ENVIRONMENT
1 World Gross Domestic Product by Region 9
2 World Population by Region 11
3 World Urban Population by Region 13
4 World Households by Region 15
5 World Personal Consumption Expenditures by Region 19
6 World Building Construction Expenditures by Region 21
SECTION III -- OVERVIEW
1 World Lawn and Garden Consumables Demand by Product 33
2 World Lawn and Garden Fertilizer Demand by Type and Region 37
3 World Lawn and Garden Pesticide Demand by Type and Region 42
4 World Lawn and Garden Growing Media Demand by
Type and Region 44
5 World Lawn and Garden Seed Demand by Type and Region 47
6 World Lawn and Garden Other Consumables Demand by
Type and Region 49
7 World Lawn and Garden Consumables Demand by Market 50
8 World Professional Lawn and Garden Consumables Demand by Market and Region 54
9 World Consumer Lawn and Garden Consumables Demand by Region 57
10 World Lawn and Garden Consumables Demand by Region 59
SECTION IV -- NORTH AMERICA
1 North America: Lawn and Garden Consumables Demand by Market 66
2 North America: Lawn and Garden Consumables Demand by Product 68
3 United States: Lawn and Garden Consumables Demand by Market 72
4 United States: Lawn and Garden Consumables Demand by Product 75
5 Canada: Lawn and Garden Consumables Demand by Market 78
6 Canada: Lawn and Garden Consumables Demand by Product 81
7 Mexico: Lawn and Garden Consumables Demand by Market 85
8 Mexico: Lawn and Garden Consumables Demand by Product 87
SECTION V -- WESTERN EUROPE
1 Western Europe: Lawn and Garden Consumables Demand
by Market 91
2 Western Europe: Lawn and Garden Consumables Demand
by Product 93
3 France: Lawn and Garden Consumables Demand by Market 98
4 France: Lawn and Garden Consumables Demand by Product 100
5 Germany: Lawn and Garden Consumables Demand by Market 104
6 Germany: Lawn and Garden Consumables Demand by Product 106
7 Italy: Lawn and Garden Consumables Demand by Market 110
8 Italy: Lawn and Garden Consumables Demand by Product 111
9 Netherlands: Lawn and Garden Consumables Demand
by Market 115
10 Netherlands: Lawn and Garden Consumables Demand
by Product 117
11 United Kingdom: Lawn and Garden Consumables Demand
by Market 120
12 United Kingdom: Lawn and Garden Consumables Demand
by Product 123
13 Other Western Europe: Lawn and Garden Consumables Demand
by Market 126
14 Other Western Europe: Lawn and Garden Consumables Demand
by Product and Country 128
SECTION VI -- ASIA/PACIFIC
1 Asia/Pacific: Lawn and Garden Consumables Demand
by Market 134
2 Asia/Pacific: Lawn and Garden Consumables Demand
by Product 136
3 Australia: Lawn and Garden Consumables Demand by Market 139
4 Australia: Lawn and Garden Consumables Demand by Product 141
5 China: Lawn and Garden Consumables Demand by Market 145
6 China: Lawn and Garden Consumables Demand by Product 147
7 India: Lawn and Garden Consumables Demand by Market 150
8 India: Lawn and Garden Consumables Demand by Product 152
9 Japan: Lawn and Garden Consumables Demand by Market 155
10 Japan: Lawn and Garden Consumables Demand by Product 156
11 South Korea: Lawn and Garden Consumables Demand
by Market 159
12 South Korea: Lawn and Garden Consumables Demand
by Product 160
13 Other Asia/Pacific: Lawn and Garden Consumables Demand
by Market 164
14 Other Asia/Pacific: Lawn and Garden Consumables Demand
by Product and Country 166
SECTION VII -- OTHER REGIONS
1 Central and South America: Lawn and Garden Consumables
Demand by Market 171
2 Central and South America: Lawn and Garden Consumables
Demand by Product 172
3 Brazil: Lawn and Garden Consumables Demand by Market 175
4 Brazil: Lawn and Garden Consumables Demand by Product 177
5 Other Central and South America: Lawn and Garden Consumables
Demand by Market 180
6 Other Central and South America: Lawn and Garden Consumables
Demand by Product 182
7 Eastern Europe: Lawn and Garden Consumables Demand
by Market 185
8 Eastern Europe: Lawn and Garden Consumables Demand
by Product 187
9 Poland: Lawn and Garden Consumables Demand by Market 190
10 Poland: Lawn and Garden Consumables Demand by Product 191
11 Russia: Lawn and Garden Consumables Demand by Market 194
12 Russia: Lawn and Garden Consumables Demand by Product 195
13 Other Eastern Europe: Lawn and Garden Consumables Demand
by Market 198
(continued on next page)
LIST OF TABLES
(continued)
TABLE NUMBER PAGE
© 2015 by The Freedonia Group, Inc. viii
14 Other Eastern Europe: Lawn and Garden Consumables Demand
by Product 200
15 Africa/Mideast: Lawn and Garden Consumables Demand
by Market 203
16 Africa/Mideast: Lawn and Garden Consumables Demand
by Product and Country 205
SECTION VIII -- INDUSTRY STRUCTURE
1 World Lawn and Garden Consumables Sales by Company, 2014 208
2 Selected Acquisitions and Divestitures 215
3 Selected Cooperative Agreements 220

LIST OF CHARTS

SECTION III -- OVERVIEW
1 World Lawn and Garden Consumables Demand by Product, 2014 34
2 World Lawn and Garden Consumables Demand by Region, 2014 60
3 Per Capita Lawn and Garden Consumables Demand/
Per Capita GDP Relationship, 2014 62
SECTION IV -- NORTH AMERICA
1 North America: Lawn and Garden Consumables Demand
by Country, 2014 68
SECTION V -- WESTERN EUROPE
1 Western Europe: Lawn and Garden Consumables Demand
by Country, 2014 94
SECTION VI -- ASIA/PACIFIC
1 Asia/Pacific: Lawn and Garden Consumables Demand
by Country, 2014 136
SECTION VIII -- INDUSTRY STRUCTURE
1 World Lawn and Garden Consumables Market Share, 2014 210

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