Table of Contents
World demand to rise 3.7% annually through 2019
Worldwide demand for lawn and garden consumables -- including packaged fertilizers, pesticides, growing media, seeds, and other products -- is projected to advance 3.7 percent per year to $19.5 billion in 2019. Gains in the professional segment will be fastest, supported by robust construction activity and increased investment in the development of urban greenspaces. Consumer demand will be promoted by the continued popularity of gardening as a hobby in developed regions and increasing numbers of small container or community gardens in developing urban areas. Improving economic conditions and a turnaround in the housing market will support gains in the bedrock US market and in other mature markets such as those in Western Europe. In developing regions, continued increases in personal incomes and living standards will support faster gains.
Construction to drive demand in most markets
Rebounding construction markets in developed nations and continued expansion of infrastructure in industrializing areas will support rising demand for grass seed, fertilizer, pesticides, and other products utilized in new landscaping at recently constructed buildings. Efforts to increase greenspace in densely populated cities, particularly in China, will also promote demand in the professional market. Additionally, landscaping at urban residential complexes in China is often handled by professional service companies, further boosting lawn and garden consumables demand as housing stock expands. However, environmental concerns, particularly related to fertilizers and pesticides, will prevent faster gains. In the large golf course segment, declining numbers of rounds played coupled with environmentally sustainable initiatives will hinder growth, primarily in developed regions, although increasing interest in golf in Asia and Africa will support increases in these markets. Gardening and lawn care’s continued popularity as a hobby in the US, Canada, Australia, and Western Europe will drive growth in the consumer market. Food gardening in particular is widely enjoyed in these markets. In developing regions, rising personal incomes, an expanding middle class, and urbanization trends will support growth. Urban residents are more likely to have the funds to participate in gardening activities, although many lack the space for lawns or large gardens; as a result, container gardens are becoming
more popular, promoting demand for growing media; seeds; and easy-to-use fertilizers and pesticides. However, gains will be hindered in countries that do not have cultures that highly value lawns and gardens, or that have very arid climates. Environmental issues will also restrain growth in consumer demand.
Asia/Pacific region to grow the fastest from smaller base
The fastest growth is expected in developing regions, particularly in the Asia/ Pacific and Africa/Mideast regions. While per capita use rates for lawn and garden consumables in these regions have been historically low, growth in infrastructure and construction activity and rising standards of living will drive continued demand gains. In developed regional markets for lawn and garden consumables, such as Western Europe and North America, growth rates will be below the global average, but will represent an improvement over the more tepid gains seen in the 2009-2014 period, when construction activity grew at a sluggish pace and consumers were recovering from the economic recession.
This upcoming industry study, World Lawn & Garden Consumables, presents historical demand data (2004, 2009 and 2014) plus forecasts (2019 and 2024) by product, 6 world regions and for 16 major countries. The study also considers market environment factors, details industry structure, evaluates company market share and profiles 25 global players.
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