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Summary
This report brings together consumer insight and market data to provide a comprehensive brief of the Dutch Confectionery market. This allows for the rapid identification of key growth opportunities across major Confectionery categories and their packaging.

Key Findings
- Product innovation and greater demand for Indulgence and Fun and Enjoyment activities will drive growth in the Confectionery market

- Sugar Confectionery has the highest volume consumption

- The Gum category will register the fastest growth in the Dutch Confectionery market during 2014-2019

- Flexible Packaging is the most used packaging material while Bag/Sachet is the most commonly used container type in Confectionery market in the Netherlands

Synopsis
The Netherlands has a high population above 40 years. This population provides opportunities to manufacturers to help diversify their existing Confectionery products and bring out new products that cater to age specific requirement. While Chocolate is the largest category in value terms, the Gum category is the fastest growing category. High disposable incomes and a quality seeking attitude of Dutch consumers are factors driving demand for premium Confectionery products

Reasons To Buy
This overview of the Confectionery market in the Netherlands allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.

Key Highlights
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Table Of Contents

Consumer and Market Insights: Confectionery Market in the Netherlands
Table of Contents
Introduction
Report introduction and definitions
Market Overview
Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures - Key Takeouts
Market value and volume for the Netherlands market
Historical and projected consumption in the Netherlands market
Degree of trade up/down-trade in the Netherlands market
Market volume of Netherlands by category
Historical and project market value of Netherlands by category
Winners and losers in the Netherlands market
Segment share of the category and change in market share in the Netherlands market
Category level pricing in the Netherlands market
Retailer and packaging
Leading retailers in the Netherlands food market
Leading distribution channels in the Netherlands market
Leading distribution channels by category in the Netherlands market
Netherlands market by type of packaging
Netherlands market by type of packaging closure/outer
Netherlands market by type of packaging, forecasted
Private label performance compared to national brands in the Netherlands market
Leading companies in the Netherlands market by category
Leading brands in the Netherlands market by category
Consumer trend analysis
Canadean's consumer trend framework and explanation of the sub-trends
For key trends in the Netherlands market
How the trend is influencing consumption in the Netherlands market
How to target the trend in the Netherlands market
How the trend will evolve in the Netherlands market
Key target demographic and the rate and which the trend will evolve
Key drivers in the market that will increasingly influence consumption
Innovation examples
New product examples launched in the Netherlands market
Appendix
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
About Canadean

List of Tables
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List of Figures
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ref:plp2015

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