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  4. > Consumer and Market Insights: Bakery and Cereals Market in Austria

Summary
This report brings together consumer insight and market data to provide a comprehensive brief of Austria's Bakery and Cereals market. This allows for the rapid identification of key growth opportunities across major Bakery and Cereals categories and their packaging.

Key Findings
- Austria's Bakery and Cereals market will register moderate growth during 2014-2019. Rising GDP per capita and low inflation rate will create demand for Consumer Packaged Goods in the Austrian market.

- Bread and Rolls and Cakes, Pastries and Sweet Pies are the leading categories by value in the Austrian Bakery and Cereals market.

- Cereal Bars will register the highest growth in the Austrian Bakery and Cereals market during 2014-2019.

- Morning Goods, Cereal Bars and Dough Products categories will gain market share during 2014-2019.

- Flexible Packaging is the most used packaging material in the Bakery and Cereals market while Plastic Ties are the most used closures.

Synopsis
Austria's Bakery and Cereals market will register moderate growth during 2014-2019. The Bread and Rolls category recorded the largest value consumption with majority of the market share, in 2014. It also accounted for the highest volume consumption. Cereal Bars will be the fastest growing category in the Bakery and Cereals market during 2009-2019.

Reasons To Buy
This overview of the Bakery and Cereals Market in Austria allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.

Table Of Contents

Consumer and Market Insights: Bakery and Cereals Market in Austria
Introduction
- Report Scope

Country Context
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures - Key Takeouts

Market Overview
- Market value and volume for the Austria Bakery and Cereals market
- Historical and projected consumption in the Austria Bakery and Cereals market
- Degree of trade up/down-trade in the Austria Bakery and Cereals market
- Market volume of Austria Bakery and Cereals by category
- Historical and project market value of Austria Bakery and Cereals by category
- Winners and losers in the Austria Bakery and Cereals market
- Average category level pricing in the Austria Bakery and Cereals market
- Segment share of the category and change in market share in the Austria Bakery and Cereals market

Retail Landscape and Key Distribution Channels
- Leading retailers in the Austria food market
- Leading distribution channels in the Austria Bakery and Cereals market
- Leading distribution channels by category in the Austria Bakery and Cereals market

Packaging
- Austria Bakery and Cereals market by type of packaging
- Austria Bakery and Cereals market by type of packaging closure/outer
- Austria Bakery and Cereals market by type of packaging, forecasted

Brand and Private Label Share
- Penetration of private label, by categories, in the Austria Bakery and Cereals market
- Private label performance compare to national brands in the Austria Bakery and Cereals market
- Leading brands in the Austria Bakery and Cereals market by category

Appendix
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

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