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  4. > Consumer and Market Insights: Bakery and Cereals Market in Egypt

Summary
This report brings together consumer insight and market data to provide a comprehensive brief of Egypt's Bakery and Cereals market. This allows for the rapid identification of key growth opportunities across major Bakery and Cereals categories and their packaging.

Key Findings
- Egypt's Bakery and Cereals market will register moderate growth during 2014-2019. Increasing domestic demand supported by higher disposable income and young population will influence growth in the Bakery and Cereals market.

- In 2014, the Bread and Rolls category recorded highest consumption in volume and value terms.

- The Baking Mixes category is forecast to be the fastest growing category in value terms during 2014-2019.

- Ocean Foods, Temmy's, Bake land, TUIC, are the leading brands in the Bakery and Cereals market in Egypt.

- Flexible Packaging Bag/Sachet will be the most used container type during 2014-2019.

Synopsis
Economic growth and high proportion of young population is driving the demand for packaged goods in Egypt. Bakery and Cereals market value growth is forecast to be higher than historic growth during 2009-14. Bread and Rolls category accounts for approximately 74% of value share and high growth categories in Bakery and Cereal market include Baking Mixes category followed by Dough Products and Energy Bars.

Reasons To Buy
This overview of the Bakery and Cereals Market in Egypt allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.

Table Of Contents

Consumer and Market Insights: Bakery and Cereals Market in Egypt
Introduction
- Report Scope

Country Context
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures - Key Takeouts

Market Overview
- Market value and volume for the Egypt Bakery and Cereals market
- Historical and projected consumption in the Egypt Bakery and Cereals market
- Degree of trade up/down-trade in the Egypt Bakery and Cereals market
- Market volume of Egypt Bakery and Cereals by category
- Historical and project market value of Egypt Bakery and Cereals by category
- Winners and losers in the Egypt Bakery and Cereals market
- Average category level pricing in the Egypt Bakery and Cereals market
- Segment share of the category and change in market share in the Egypt Bakery and Cereals market

Retail Landscape and Key Distribution Channels
- Leading retailers in the Egypt food market
- Leading distribution channels in the Egypt Bakery and Cereals market
- Leading distribution channels by category in the Egypt Bakery and Cereals market

Packaging
- Egypt Bakery and Cereals market by type of packaging
- Egypt Bakery and Cereals market by type of packaging closure/outer
- Egypt Bakery and Cereals market by type of packaging, forecasted

Brand and Private Label Share
- Penetration of private label, by categories, in the Egypt Bakery and Cereals market
- Private label performance compare to national brands in the Egypt Bakery and Cereals market
- Leading brands in the Egypt Bakery and Cereals market by category

Appendix
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

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