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  4. > Consumer and Market Insights: Bakery and Cereals Market in Finland

Summary
This report brings together consumer insight and market data to provide a comprehensive brief of Finland's Bakery and Cereals market. This allows for the rapid identification of key growth opportunities across major Bakery and Cereals categories and their packaging.

Key Findings
- A large base of young and adult population to drive growth of the Bakery and Cereals market in Finland.

- The Bread and Rolls category dominates volume consumption in the Belgian Bakery and Cereals market.

- Hypermarkets and Supermarkets is the leading distribution channel in the Belgian Food market.

- Flexible Packaging is the most commonly used packaging material while Bag/Sachet is the widely used container type in the Bakery and Cereals market.

- Private label Bakery and Cereals products are gaining market share in Finland.

Synopsis
Finland has a large proportion of young and adult population with rising disposable income which provides good opportunities for the Bakery and Cereals manufacturers. Bread and Rolls was the largest category by value in 2014 while the Breakfast Cereals category will register the highest growth during 2014-2019.

Reasons To Buy
This overview of the Bakery and Cereals Market in Finland allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.

Table Of Contents

Consumer and Market Insights: Bakery and Cereals Market in Finland
Introduction
- Report Scope

Country Context
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures - Key Takeouts

Market Overview
- Market value and volume for the Finland Bakery and Cereals market
- Historical and projected consumption in the Finland Bakery and Cereals market
- Degree of trade up/down-trade in the Finland Bakery and Cereals market
- Market volume of Finland Bakery and Cereals by category
- Historical and project market value of Finland Bakery and Cereals by category
- Winners and losers in the Finland Bakery and Cereals market
- Average category level pricing in the Finland Bakery and Cereals market
- Segment share of the category and change in market share in the Finland Bakery and Cereals market

Retail Landscape and Key Distribution Channels
- Leading retailers in the Finland food market
- Leading distribution channels in the Finland Bakery and Cereals market
- Leading distribution channels by category in the Finland Bakery and Cereals market

Packaging
- Finland Bakery and Cereals market by type of packaging
- Finland Bakery and Cereals market by type of packaging closure/outer
- Finland Bakery and Cereals market by type of packaging, forecasted

Brand and Private Label Share
- Penetration of private label, by categories, in the Finland Bakery and Cereals market
- Private label performance compare to national brands in the Finland Bakery and Cereals market
- Leading brands in the Finland Bakery and Cereals market by category

Appendix
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

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