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  4. > Consumer and Market Insights: Bakery and Cereals Market in Venezuela

Summary
This report brings together consumer insight and market data to provide a comprehensive brief of Venezuela's Bakery and Cereals market. This allows for the rapid identification of key growth opportunities across major Bakery and Cereals categories and their packaging.

Key Findings
- High inflation and fluctuation in the currency exchange rate are affecting the Venezuelan economy.

- The Cereal Bars category is forecast to register fastest value growth during 2014-2019.

- Convenience Stores is the leading distribution channel in Venezuela's Food market.

- Flexible Packaging is the most commonly used packaging material while Bag/Sachet is the commonly used container type in Bakery and Cereals market.

- Venezuela's Bakery and Cereals market has very low private label penetration.

Synopsis
Venezuelan Bakery and Cereals market offers moderate growth opportunities with consumers shifting their preference towards value-for-money products due to high food price inflation. Bread and Rolls and Cookies (Sweet Biscuits) are the leading categories in terms of value in 2014 while the Cereal Bars category is forecast to register the fastest value growth during 2014-2019. Multinational companies such as Kellogg's, Mondelez International, and Holsum are the leading players in the Breakfast Cereals, Cookies (Sweet Biscuits) and Bread and Rolls categories.

Reasons To Buy
This overview of the Bakery and Cereals Market in Venezuela allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.

Table Of Contents

Consumer and Market Insights: Bakery and Cereals Market in Venezuela
Introduction
- Report Scope

Country Context
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures - Key Takeouts

Market Overview
- Market value and volume for the Venezuela Bakery and Cereals market
- Historical and projected consumption in the Venezuela Bakery and Cereals market
- Degree of trade up/down-trade in the Venezuela Bakery and Cereals market
- Market volume of Venezuela Bakery and Cereals by category
- Historical and project market value of Venezuela Bakery and Cereals by category
- Winners and losers in the Venezuela Bakery and Cereals market
- Average category level pricing in the Venezuela Bakery and Cereals market
- Segment share of the category and change in market share in the Venezuela Bakery and Cereals market

Retail Landscape and Key Distribution Channels
- Leading retailers in the Venezuela food market
- Leading distribution channels in the Venezuela Bakery and Cereals market
- Leading distribution channels by category in the Venezuela Bakery and Cereals market

Packaging
- Venezuela Bakery and Cereals market by type of packaging
- Venezuela Bakery and Cereals market by type of packaging closure/outer
- Venezuela Bakery and Cereals market by type of packaging, forecasted

Brand and Private Label Share
- Penetration of private label, by categories, in the Venezuela Bakery and Cereals market
- Private label performance compare to national brands in the Venezuela Bakery and Cereals market
- Leading brands in the Venezuela Bakery and Cereals market by category

Appendix
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

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