TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
Market value 2
Market value forecast 2
Category segmentation 2
Geography segmentation 2
Introduction 17
What is this report about? 17
Who is the target reader? 17
How to use this report 17
Definitions 17
Global Online Retail 18
Market Overview 18
Market Data 19
Market Segmentation 20
Market outlook 22
Five forces analysis 23
Leading companies 29
Online Retail in Asia-Pacific 42
Market Overview 42
Market Data 43
Market Segmentation 44
Market outlook 46
Five forces analysis 47
Leading companies 53
Online Retail in Europe 66
Market Overview 66
Market Data 67
Market Segmentation 68
Market outlook 70
Five forces analysis 71
Leading companies 77
Online Retail in France 91
Market Overview 91
Market Data 92
Market Segmentation 93
Market outlook 95
Five forces analysis 96
Leading companies 102
Macroeconomic indicators 115
Online Retail in Germany 117
Market Overview 117
Market Data 118
Market Segmentation 119
Market outlook 121
Five forces analysis 122
Leading companies 128
Macroeconomic indicators 137
Online Retail in Japan 139
Market Overview 139
Market Data 140
Market Segmentation 141
Market outlook 143
Five forces analysis 144
Leading companies 150
Macroeconomic indicators 161
Online Retail in The United Kingdom 163
Market Overview 163
Market Data 164
Market Segmentation 165
Market outlook 167
Five forces analysis 168
Leading companies 174
Macroeconomic indicators 183
Online Retail in The United States 185
Market Overview 185
Market Data 186
Market Segmentation 187
Market outlook 189
Five forces analysis 190
Leading companies 196
Macroeconomic indicators 209
Appendix 211
Methodology 211
LIST OF TABLES
Table 1: Global online retail sector value: $ billion, 2007–11 19
Table 2: Global online retail sector category segmentation: $ billion, 2011 20
Table 3: Global online retail sector geography segmentation: $ billion, 2011 21
Table 4: Global online retail sector value forecast: $ billion, 2011–16 22
Table 5: Amazon.com, Inc.: key facts 29
Table 6: Amazon.com, Inc.: key financials ($) 30
Table 7: Amazon.com, Inc.: key financial ratios 30
Table 8: Apple Inc.: key facts 32
Table 9: Apple Inc.: key financials ($) 34
Table 10: Apple Inc.: key financial ratios 34
Table 11: Staples, Inc.: key facts 36
Table 12: Staples, Inc.: key financials ($) 36
Table 13: Staples, Inc.: key financial ratios 37
Table 14: Wal-Mart Stores, Inc.: key facts 39
Table 15: Wal-Mart Stores, Inc.: key financials ($) 40
Table 16: Wal-Mart Stores, Inc.: key financial ratios 40
Table 17: Asia-Pacific online retail sector value: $ billion, 2007–11 43
Table 18: Asia–Pacific online retail sector category segmentation: $ billion, 2011 44
Table 19: Asia–Pacific online retail sector geography segmentation: $ billion, 2011 45
Table 20: Asia-Pacific online retail sector value forecast: $ billion, 2011–16 46
Table 21: Amazon.com, Inc.: key facts 53
Table 22: Amazon.com, Inc.: key financials ($) 54
Table 23: Amazon.com, Inc.: key financial ratios 54
Table 24: Apple Inc.: key facts 56
Table 25: Apple Inc.: key financials ($) 58
Table 26: Apple Inc.: key financial ratios 58
Table 27: Rakuten, Inc.: key facts 60
Table 28: Rakuten, Inc.: key financials ($) 60
Table 29: Rakuten, Inc.: key financials (¥) 61
Table 30: Rakuten, Inc.: key financial ratios 61
Table 31: Wal-Mart Stores, Inc.: key facts 63
Table 32: Wal-Mart Stores, Inc.: key financials ($) 64
Table 33: Wal-Mart Stores, Inc.: key financial ratios 64
Table 34: Europe online retail sector value: $ billion, 2007–11 67
Table 35: Europe online retail sector category segmentation: $ billion, 2011 68
Table 36: Europe online retail sector geography segmentation: $ billion, 2011 69
Table 37: Europe online retail sector value forecast: $ billion, 2011–16 70
Table 38: Amazon.com, Inc.: key facts 77
Table 39: Amazon.com, Inc.: key financials ($) 78
Table 40: Amazon.com, Inc.: key financial ratios 78
Table 41: Apple Inc.: key facts 80
Table 42: Apple Inc.: key financials ($) 82
Table 43: Apple Inc.: key financial ratios 82
Table 44: Otto (GmbH & Co KG): key facts 84
Table 45: Otto (GmbH & Co KG): key financials ($) 84
Table 46: Otto (GmbH & Co KG): key financials (€) 85
Table 47: Otto (GmbH & Co KG): key financial ratios 85
Table 48: PPR SA: key facts 87
Table 49: PPR SA: key financials ($) 88
Table 50: PPR SA: key financials (€) 88
Table 51: PPR SA: key financial ratios 89
Table 52: France online retail sector value: $ billion, 2007–11 92
Table 53: France online retail sector category segmentation: $ billion, 2011 93
Table 54: France online retail sector geography segmentation: $ billion, 2011 94
Table 55: France online retail sector value forecast: $ billion, 2011–16 95
Table 56: Amazon.com, Inc.: key facts 102
Table 57: Amazon.com, Inc.: key financials ($) 103
Table 58: Amazon.com, Inc.: key financial ratios 103
Table 59: Carrefour S.A. : key facts 105
Table 60: Carrefour S.A. : key financials ($) 106
Table 61: Carrefour S.A. : key financials (€) 106
Table 62: Carrefour S.A. : key financial ratios 106
Table 63: Casino Guichard-Perrachon: key facts 108
Table 64: Casino Guichard-Perrachon: key financials ($) 109
Table 65: Casino Guichard-Perrachon: key financials (€) 109
Table 66: Casino Guichard-Perrachon: key financial ratios 109
Table 67: PPR SA: key facts 111
Table 68: PPR SA: key financials ($) 112
Table 69: PPR SA: key financials (€) 112
Table 70: PPR SA: key financial ratios 113
Table 71: France size of population (million), 2007–11 115
Table 72: France gdp (constant 2000 prices, $ billion), 2007–11 115
Table 73: France gdp (current prices, $ billion), 2007–11 115
Table 74: France inflation, 2007–11 116
Table 75: France consumer price index (absolute), 2007–11 116
Table 76: France exchange rate, 2007–11 116
Table 77: Germany online retail sector value: $ billion, 2007–11 118
Table 78: Germany online retail sector category segmentation: $ billion, 2011 119
Table 79: Germany online retail sector geography segmentation: $ billion, 2011 120
Table 80: Germany online retail sector value forecast: $ billion, 2011–16 121
Table 81: adidas AG: key facts 128
Table 82: adidas AG: key financials ($) 129
Table 83: adidas AG: key financials (€) 129
Table 84: adidas AG: key financial ratios 129
Table 85: Amazon.com, Inc.: key facts 131
Table 86: Amazon.com, Inc.: key financials ($) 132
Table 87: Amazon.com, Inc.: key financial ratios 132
Table 88: Otto (GmbH & Co KG): key facts 134
Table 89: Otto (GmbH & Co KG): key financials ($) 134
Table 90: Otto (GmbH & Co KG): key financials (€) 135
Table 91: Otto (GmbH & Co KG): key financial ratios 135
Table 92: Germany size of population (million), 2007–11 137
Table 93: Germany gdp (constant 2000 prices, $ billion), 2007–11 137
Table 94: Germany gdp (current prices, $ billion), 2007–11 137
Table 95: Germany inflation, 2007–11 138
Table 96: Germany consumer price index (absolute), 2007–11 138
Table 97: Germany exchange rate, 2007–11 138
Table 98: Japan online retail sector value: $ billion, 2007–11 140
Table 99: Japan online retail sector category segmentation: $ billion, 2011 141
Table 100: Japan online retail sector geography segmentation: $ billion, 2011 142
Table 101: Japan online retail sector value forecast: $ billion, 2011–16 143
Table 102: Amazon.com, Inc.: key facts 150
Table 103: Amazon.com, Inc.: key financials ($) 151
Table 104: Amazon.com, Inc.: key financial ratios 151
Table 105: Apple Inc.: key facts 153
Table 106: Apple Inc.: key financials ($) 155
Table 107: Apple Inc.: key financial ratios 155
Table 108: netprice.com, Ltd.: key facts 157
Table 109: Rakuten, Inc.: key facts 158
Table 110: Rakuten, Inc.: key financials ($) 158
Table 111: Rakuten, Inc.: key financials (¥) 159
Table 112: Rakuten, Inc.: key financial ratios 159
Table 113: Japan size of population (million), 2007–11 161
Table 114: Japan gdp (constant 2000 prices, $ billion), 2007–11 161
Table 115: Japan gdp (current prices, $ billion), 2007–11 161
Table 116: Japan inflation, 2007–11 162
Table 117: Japan consumer price index (absolute), 2007–11 162
Table 118: Japan exchange rate, 2007–11 162
Table 119: United Kingdom online retail sector value: $ billion, 2007–11 164
Table 120: United Kingdom online retail sector category segmentation: $ billion, 2011 165
Table 121: United Kingdom online retail sector geography segmentation: $ billion, 2011 166
Table 122: United Kingdom online retail sector value forecast: $ billion, 2011–16 167
Table 123: Amazon.com, Inc.: key facts 174
Table 124: Amazon.com, Inc.: key financials ($) 175
Table 125: Amazon.com, Inc.: key financial ratios 175
Table 126: Home Retail Group Plc: key facts 177
Table 127: Home Retail Group Plc: key financials ($) 178
Table 128: Home Retail Group Plc: key financials (£) 178
Table 129: Home Retail Group Plc: key financial ratios 178
Table 130: Tesco PLC: key facts 180
Table 131: Tesco PLC: key financials ($) 181
Table 132: Tesco PLC: key financials (£) 181
Table 133: Tesco PLC: key financial ratios 181
Table 134: United Kingdom size of population (million), 2007–11 183
Table 135: United Kingdom gdp (constant 2000 prices, $ billion), 2007–11 183
Table 136: United Kingdom gdp (current prices, $ billion), 2007–11 183
Table 137: United Kingdom inflation, 2007–11 184
Table 138: United Kingdom consumer price index (absolute), 2007–11 184
Table 139: United Kingdom exchange rate, 2007–11 184
Table 140: United States online retail sector value: $ billion, 2007–11 186
Table 141: United States online retail sector category segmentation: $ billion, 2011 187
Table 142: United States online retail sector geography segmentation: $ billion, 2011 188
Table 143: United States online retail sector value forecast: $ billion, 2011–16 189
Table 144: Amazon.com, Inc.: key facts 196
Table 145: Amazon.com, Inc.: key financials ($) 197
Table 146: Amazon.com, Inc.: key financial ratios 197
Table 147: Apple Inc.: key facts 199
Table 148: Apple Inc.: key financials ($) 201
Table 149: Apple Inc.: key financial ratios 201
Table 150: Staples, Inc.: key facts 203
Table 151: Staples, Inc.: key financials ($) 203
Table 152: Staples, Inc.: key financial ratios 204
Table 153: Wal-Mart Stores, Inc.: key facts 206
Table 154: Wal-Mart Stores, Inc.: key financials ($) 207
Table 155: Wal-Mart Stores, Inc.: key financial ratios 207
Table 156: United States size of population (million), 2007–11 209
Table 157: United States gdp (constant 2000 prices, $ billion), 2007–11 209
Table 158: United States gdp (current prices, $ billion), 2007–11 209
Table 159: United States inflation, 2007–11 210
Table 160: United States consumer price index (absolute), 2007–11 210
Table 161: United States exchange rate, 2007–11 210
LIST OF FIGURES
Figure 1: Global online retail sector value: $ billion, 2007–11 19
Figure 2: Global online retail sector category segmentation: % share, by value, 2011 20
Figure 3: Global online retail sector geography segmentation: % share, by value, 2011 21
Figure 4: Global online retail sector value forecast: $ billion, 2011–16 22
Figure 5: Forces driving competition in the global online retail sector, 2011 23
Figure 6: Drivers of buyer power in the global online retail sector, 2011 24
Figure 7: Drivers of supplier power in the global online retail sector, 2011 25
Figure 8: Factors influencing the likelihood of new entrants in the global online retail sector, 2011 26
Figure 9: Factors influencing the threat of substitutes in the global online retail sector, 2011 27
Figure 10: Drivers of degree of rivalry in the global online retail sector, 2011 28
Figure 11: Amazon.com, Inc.: revenues & profitability 31
Figure 12: Amazon.com, Inc.: assets & liabilities 31
Figure 13: Apple Inc.: revenues & profitability 35
Figure 14: Apple Inc.: assets & liabilities 35
Figure 15: Staples, Inc.: revenues & profitability 37
Figure 16: Staples, Inc.: assets & liabilities 38
Figure 17: Wal-Mart Stores, Inc.: revenues & profitability 41
Figure 18: Wal-Mart Stores, Inc.: assets & liabilities 41
Figure 19: Asia-Pacific online retail sector value: $ billion, 2007–11 43
Figure 20: Asia–Pacific online retail sector category segmentation: % share, by value, 2011 44
Figure 21: Asia–Pacific online retail sector geography segmentation: % share, by value, 2011 45
Figure 22: Asia-Pacific online retail sector value forecast: $ billion, 2011–16 46
Figure 23: Forces driving competition in the online retail sector in Asia-Pacific, 2011 47
Figure 24: Drivers of buyer power in the online retail sector in Asia-Pacific, 2011 48
Figure 25: Drivers of supplier power in the online retail sector in Asia-Pacific, 2011 49
Figure 26: Factors influencing the likelihood of new entrants in the online retail sector in Asia-Pacific, 2011 50
Figure 27: Factors influencing the threat of substitutes in the online retail sector in Asia-Pacific, 2011 51
Figure 28: Drivers of degree of rivalry in the online retail sector in Asia-Pacific, 2011 52
Figure 29: Amazon.com, Inc.: revenues & profitability 55
Figure 30: Amazon.com, Inc.: assets & liabilities 55
Figure 31: Apple Inc.: revenues & profitability 59
Figure 32: Apple Inc.: assets & liabilities 59
Figure 33: Rakuten, Inc.: revenues & profitability 61
Figure 34: Rakuten, Inc.: assets & liabilities 62
Figure 35: Wal-Mart Stores, Inc.: revenues & profitability 65
Figure 36: Wal-Mart Stores, Inc.: assets & liabilities 65
Figure 37: Europe online retail sector value: $ billion, 2007–11 67
Figure 38: Europe online retail sector category segmentation: % share, by value, 2011 68
Figure 39: Europe online retail sector geography segmentation: % share, by value, 2011 69
Figure 40: Europe online retail sector value forecast: $ billion, 2011–16 70
Figure 41: Forces driving competition in the online retail sector in Europe, 2011 71
Figure 42: Drivers of buyer power in the online retail sector in Europe, 2011 72
Figure 43: Drivers of supplier power in the online retail sector in Europe, 2011 73
Figure 44: Factors influencing the likelihood of new entrants in the online retail sector in Europe, 2011 74
Figure 45: Factors influencing the threat of substitutes in the online retail sector in Europe, 2011 75
Figure 46: Drivers of degree of rivalry in the online retail sector in Europe, 2011 76
Figure 47: Amazon.com, Inc.: revenues & profitability 79
Figure 48: Amazon.com, Inc.: assets & liabilities 79
Figure 49: Apple Inc.: revenues & profitability 83
Figure 50: Apple Inc.: assets & liabilities 83
Figure 51: Otto (GmbH & Co KG): revenues & profitability 85
Figure 52: Otto (GmbH & Co KG): assets & liabilities 86
Figure 53: PPR SA: revenues & profitability 89
Figure 54: PPR SA: assets & liabilities 90
Figure 55: France online retail sector value: $ billion, 2007–11 92
Figure 56: France online retail sector category segmentation: % share, by value, 2011 93
Figure 57: France online retail sector geography segmentation: % share, by value, 2011 94
Figure 58: France online retail sector value forecast: $ billion, 2011–16 95
Figure 59: Forces driving competition in the online retail sector in France, 2011 96
Figure 60: Drivers of buyer power in the online retail sector in France, 2011 97
Figure 61: Drivers of supplier power in the online retail sector in France, 2011 98
Figure 62: Factors influencing the likelihood of new entrants in the online retail sector in France, 2011 99
Figure 63: Factors influencing the threat of substitutes in the online retail sector in France, 2011 100
Figure 64: Drivers of degree of rivalry in the online retail sector in France, 2011 101
Figure 65: Amazon.com, Inc.: revenues & profitability 104
Figure 66: Amazon.com, Inc.: assets & liabilities 104
Figure 67: Carrefour S.A. : revenues & profitability 107
Figure 68: Carrefour S.A. : assets & liabilities 107
Figure 69: Casino Guichard-Perrachon: revenues & profitability 110
Figure 70: Casino Guichard-Perrachon: assets & liabilities 110
Figure 71: PPR SA: revenues & profitability 113
Figure 72: PPR SA: assets & liabilities 114
Figure 73: Germany online retail sector value: $ billion, 2007–11 118
Figure 74: Germany online retail sector category segmentation: % share, by value, 2011 119
Figure 75: Germany online retail sector geography segmentation: % share, by value, 2011 120
Figure 76: Germany online retail sector value forecast: $ billion, 2011–16 121
Figure 77: Forces driving competition in the online retail sector in Germany, 2011 122
Figure 78: Drivers of buyer power in the online retail sector in Germany, 2011 123
Figure 79: Drivers of supplier power in the online retail sector in Germany, 2011 124
Figure 80: Factors influencing the likelihood of new entrants in the online retail sector in Germany, 2011 125
Figure 81: Factors influencing the threat of substitutes in the online retail sector in Germany, 2011 126
Figure 82: Drivers of degree of rivalry in the online retail sector in Germany, 2011 127
Figure 83: adidas AG: revenues & profitability 130
Figure 84: adidas AG: assets & liabilities 130
Figure 85: Amazon.com, Inc.: revenues & profitability 133
Figure 86: Amazon.com, Inc.: assets & liabilities 133
Figure 87: Otto (GmbH & Co KG): revenues & profitability 135
Figure 88: Otto (GmbH & Co KG): assets & liabilities 136
Figure 89: Japan online retail sector value: $ billion, 2007–11 140
Figure 90: Japan online retail sector category segmentation: % share, by value, 2011 141
Figure 91: Japan online retail sector geography segmentation: % share, by value, 2011 142
Figure 92: Japan online retail sector value forecast: $ billion, 2011–16 143
Figure 93: Forces driving competition in the online retail sector in Japan, 2011 144
Figure 94: Drivers of buyer power in the online retail sector in Japan, 2011 145
Figure 95: Drivers of supplier power in the online retail sector in Japan, 2011 146
Figure 96: Factors influencing the likelihood of new entrants in the online retail sector in Japan, 2011 147
Figure 97: Factors influencing the threat of substitutes in the online retail sector in Japan, 2011 148
Figure 98: Drivers of degree of rivalry in the online retail sector in Japan, 2011 149
Figure 99: Amazon.com, Inc.: revenues & profitability 152
Figure 100: Amazon.com, Inc.: assets & liabilities 152
Figure 101: Apple Inc.: revenues & profitability 156
Figure 102: Apple Inc.: assets & liabilities 156
Figure 103: Rakuten, Inc.: revenues & profitability 159
Figure 104: Rakuten, Inc.: assets & liabilities 160
Figure 105: United Kingdom online retail sector value: $ billion, 2007–11 164
Figure 106: United Kingdom online retail sector category segmentation: % share, by value, 2011 165
Figure 107: United Kingdom online retail sector geography segmentation: % share, by value, 2011 166
Figure 108: United Kingdom online retail sector value forecast: $ billion, 2011–16 167
Figure 109: Forces driving competition in the online retail sector in the United Kingdom, 2011 168
Figure 110: Drivers of buyer power in the online retail sector in the United Kingdom, 2011 169
Figure 111: Drivers of supplier power in the online retail sector in the United Kingdom, 2011 170
Figure 112: Factors influencing the likelihood of new entrants in the online retail sector in the United Kingdom, 2011 171
Figure 113: Factors influencing the threat of substitutes in the online retail sector in the United Kingdom, 2011 172
Figure 114: Drivers of degree of rivalry in the online retail sector in the United Kingdom, 2011 173
Figure 115: Amazon.com, Inc.: revenues & profitability 176
Figure 116: Amazon.com, Inc.: assets & liabilities 176
Figure 117: Home Retail Group Plc: revenues & profitability 179
Figure 118: Home Retail Group Plc: assets & liabilities 179
Figure 119: Tesco PLC: revenues & profitability 182
Figure 120: Tesco PLC: assets & liabilities 182
Figure 121: United States online retail sector value: $ billion, 2007–11 186
Figure 122: United States online retail sector category segmentation: % share, by value, 2011 187
Figure 123: United States online retail sector geography segmentation: % share, by value, 2011 188
Figure 124: United States online retail sector value forecast: $ billion, 2011–16 189
Figure 125: Forces driving competition in the online retail sector in the United States, 2011 190
Figure 126: Drivers of buyer power in the online retail sector in the United States, 2011 191
Figure 127: Drivers of supplier power in the online retail sector in the United States, 2011 192
Figure 128: Factors influencing the likelihood of new entrants in the online retail sector in the United States, 2011 193
Figure 129: Factors influencing the threat of substitutes in the online retail sector in the United States, 2011 194
Figure 130: Drivers of degree of rivalry in the online retail sector in the United States, 2011 195
Figure 131: Amazon.com, Inc.: revenues & profitability 198
Figure 132: Amazon.com, Inc.: assets & liabilities 198
Figure 133: Apple Inc.: revenues & profitability 202
Figure 134: Apple Inc.: assets & liabilities 202
Figure 135: Staples, Inc.: revenues & profitability 204
Figure 136: Staples, Inc.: assets & liabilities 205
Figure 137: Wal-Mart Stores, Inc.: revenues & profitability 208
Figure 138: Wal-Mart Stores, Inc.: assets & liabilities 208