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Razor burn: Facial hair trends have weakened revenue growth



Abstract

Shaving Razor Manufacturing

Over the past five years, the Shaving Razors Manufacturing industry has struggled with changing consumer trends, volatile input costs and increased competition from imports. The growing popularity of facial hair has dampened demand, limiting the ability of manufacturers to cope with increases in the prices of steel and plastic, the two main inputs in the production of shaving razors. Giants in this highly concentrated industry have consequently lost ground to imports and start-up providers of razors. Industry companies will respond with a focus on developing and marketing new premium products, though revenue growth is nevertheless expected to remain modest in the next five years.

This industry manufactures razors, replacement cartridges and disposable razors. This industry excludes related products, such as shaving cream and aftershave.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.



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Table Of Contents

Shaving Razor Manufacturing - Industry Market Research Report

TABLE OF CONTENTS

ABOUT THIS INDUSTRY
Industry Definition
Main Activities
Similar Industries
Additional Resources

INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

PRODUCTS and MARKETS
Supply Chain
Products and Services
Demand Determinants
Major Markets
International Trade
Business Locations

COMPETITIVE LANDSCAPE
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization

MAJOR COMPANIES

OPERATING CONDITIONS
Capital Intensity
Technology and Systems
Revenue Volatility
Regulation and Policy
Industry Assistance

KEY STATISTICS
Industry Data
Annual Change
Key Ratios

JARGON and GLOSSARY



MAJOR COMPANIES

The Procter and Gamble Company

Edgewell Personal Care Co.

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