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Bleach in France, Euromonitor International

  • April 2015
  • -
  • Euromonitor International
  • -
  • 21 pages

Generally, French households’ awareness of the potential harmfulness of chlorine-based bleach was on the rise in 2014; it is estimated to be the main cause behind 40% of household accidents related to home care products. In addition, French consumers were also growingly concerned over the negative impact of bleach on the environment. Consequently, the resort to alternative products (white vinegar, sodium bicarbonate, black soap, etc.) continued to prevail in the marketplace.

Euromonitor International's Bleach in France market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Bleach in France, Euromonitor International
BLEACH IN FRANCE

April 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Bleach by Type: % Value Analysis 2009-2014
Table 2 Sales of Bleach: Value 2009-2014
Table 3 Sales of Bleach: % Value Growth 2009-2014
Table 4 NBO Company Shares of Bleach: % Value 2010-2014
Table 5 LBN Brand Shares of Bleach: % Value 2011-2014
Table 6 Forecast Sales of Bleach: Value 2014-2019
Table 7 Forecast Sales of Bleach: % Value Growth 2014-2019
Henkel France SA in Home Care (france)
Strategic Direction
Key Facts
Summary 1 Henkel France SA: Key Facts
Summary 2 Henkel France SA: Operational Indicators
Company Background
Production
Summary 3 Henkel France SA: Production Statistics 2014
Competitive Positioning
Summary 4 Henkel France SA: Competitive Position 2014
Executive Summary
Home Care Value Remains Afloat
Households Increasingly Resort To Green, Practical and DIY Alternatives
Acquisition of Spotless Group To Place Henkel France As the Second Leading Player
Takeover Bid and Collaboration Among Major Retailers Intensify Price War
Clp Enforcement in 2015 Set To Further Boost Green Brands
Key Trends and Developments
Transitions in the Distribution Realm and the Impact on Home Care
Households Increasingly Resort To Green, Practical and DIY Alternatives
Clp Requirements To Bolster Industry Focus on Health, Safety and the Environment
Market Indicators
Table 8 Households 2009-2014
Market Data
Table 9 Sales of Home Care by Category: Value 2009-2014
Table 10 Sales of Home Care by Category: % Value Growth 2009-2014
Table 11 NBO Company Shares of Home Care: % Value 2010-2014
Table 12 LBN Brand Shares of Home Care: % Value 2011-2014
Table 13 Penetration of Private Label in Home Care by Category: % Value 2009-2014
Table 14 Distribution of Home Care by Format: % Value 2009-2014
Table 15 Distribution of Home Care by Format and Category: % Value 2014
Table 16 Forecast Sales of Home Care by Category: Value 2014-2019
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2014-2019
Definitions
Sources
Summary 5 Research Sources












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