The process of developing white spaces to drive growth in the beauty industry increasingly involves incorporating claims from other categories. This appears to be blurring the lines between the segments in which these products are positioned. The question is if this is leading to any form of cannibalisation in the industry and is the new generation of products with multiple claims replacing traditional ones.
Euromonitor International's Blurring Lines in Beauty: Current and Future Implications global briefing offers an insight into to the size and shape of the Beauty and Personal Care market and highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The report also explores developments in the premium vs mass/masstige segments, and the evolution of novel beauty concepts.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Table Of Contents
Blurring Lines in Beauty: Current and Future Implications Blurring Lines in Beauty: Current and Future Implications
March 2015 Introduction Shifting market dynamics and consumer expectations Multiple benefits as part of total solutions Incorporating Anti-ageing for targeted benefits Anti-aging facial products impact Sun Care category growth Exploring other combinations for enhanced benefits Future prospects for crossover benefits