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Energy Drinks in the US

  • March 2016
  • -
  • Euromonitor International
  • -
  • 29 pages

Growing concern over the health ramifications of energy drinks encouraged the manufacturers of such products to produce energy drinks which are marketed as more natural. Whilst historically energy drinks were portrayed as rather electric, vibrant and in some ways even toxic, producers today have tried to leverage the consumer fascination with buzzwords such as natural and organic, creating 9% off-trade volume growth in 2015.

Euromonitor International’ s Energy Drinks in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Energy Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Energy Drinks in the US
ENERGY DRINKS IN THE US
Euromonitor International
March 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Category Data
Table 1 Off-trade Sales of Energy Drinks: Volume 2010-2015
Table 2 Off-trade Sales of Energy Drinks: Value 2010-2015
Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2010-2015
Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2010-2015
Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2011-2015
Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2012-2015
Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2011-2015
Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2012-2015
Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2015-2020
Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2015-2020
Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020
Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2015-2020
Executive Summary
Health Remains A Driving Trend
Diet Pepsi - "now Aspartame Free"
the Coca-Cola Co and Monster Beverage Corp Enter Into A Strategic Partnership
Cold Brew Coffee Comes in Hot
Premium and Innovative Drinks Forecast To Be Motivators for Growth
Key Trends and Developments
Growth in the Grey Space Between Categories
the Sweet Dilemma
Favourable Economic Conditions Drive Convenience and Premiumisation
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2015
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2015
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2015
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2015
Table 21 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2010-2015
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2010-2015
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2010-2015
Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2011-2015
Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2012-2015
Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2011-2015
Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2012-2015
Table 31 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2015
Table 32 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2012-2015
Table 33 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2015
Table 34 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2015
Table 35 NBO Company Shares of Off-trade Soft Drinks: % Value 2011-2015
Table 36 LBN Brand Shares of Off-trade Soft Drinks: % Value 2012-2015
Table 37 Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2010-2015
Table 38 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2010-2015
Table 39 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2015
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2015-2020
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2015-2020
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 44 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2015-2020
Table 45 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2015-2020
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 47 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 48 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2015-2020
Table 49 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2015-2020
Appendix
Fountain Sales in the US
Sources
Summary 1 Research Sources

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