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Full-Service Restaurants in China, Euromonitor International

  • July 2015
  • -
  • Euromonitor International
  • -
  • 36 pages

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With the strengthening network awareness among online surfers and offline foodservice operators in China, O2O (online to offline) internet foodservice, boosted the sales of full-service restaurants in 2014. On the one hand, full-service restaurant operators continued to expand their online presence by covering a wider consumer base and more geographic areas through the introduction of varied online and mobile apps to boost the customer experience. On the other hand, an increasing number of...

Euromonitor International's Full-Service Restaurants in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Chained Full-Service Restaurants, Full-Service Restaurants by Casual Dining vs Non-Casual Dining, Full-Service Restaurants by Type, Independent Full-Service Restaurants.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Full-Service Restaurants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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