Procter & Gamble Ukraine continued to deliver quality brands in home care in Ukraine in 2016. Continuous innovations and constant product launches combined with an efficient marketing campaign explain the dominant position of this company. Given the economic climate and the degree of conservatism amongst consumers, the company primarily pursues expansion through extensions of its existing brands, most of which have established presence in the Ukrainian, or through the acquisition of other well-e...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Home Care market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Table Of Contents
Procter and Gamble Ukraine in Home Care (Ukraine) PROCTER and GAMBLE UKRAINE IN HOME CARE (UKRAINE) Euromonitor International February 2017
LIST OF CONTENTS AND TABLES
Strategic Direction Key Facts Summary 1 Procter and Gamble Ukraine TOV: Key Facts Summary 2 Procter and Gamble Ukraine TOV: Operational Indicators Competitive Positioning Summary 3 The Procter and Gamble Co: Competitive Position 2016