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Synopsis
Timetric’s “Cards and Payments Industry in India: Emerging Trends and Opportunities to 2019” report provides detailed analysis of market trends in India’s cards and payments industry. It provides values and volumes of a number of key performance indicators (KPIs) operating in the industry, including credit transfers, check payments, cash transactions, payment cards and direct debits during the review period (2010-2014).

The report also analyses various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, transaction values and transaction volume, during the review period and over the forecast period (2015-2019). Additionally, it offers information pertaining to the competitive landscape in the country, including market shares of issuers and schemes.

This brings together Timetric’s research, modeling, and analysis expertise, to develop an insightful report. This allows banks and card issuers to identify segment dynamics, competitive advantage and profiles of card issuers operating in the country. The report also covers a detailed regulatory policies and recent changes in regulatory structure and information, on card fraud statistics.

Summary
Timetric's Cards and Payments Industry in India: Emerging Trends and Opportunities to 2019 report provides top-level market analysis, information and insights on India's cards and payments industry, including:

- Current and forecast values for each market of India's cards and payments industry, including debit cards, credit cards and charge cards. Also includes detailed analysis of the prepaid cards market.

- Detailed insights on payment instruments including credit transfers, check payments, cash transactions, payment cards and direct debits. Also, includes overview of country's key alternative payment instruments.

- Analysis of various market drivers and regulations governing India's cards and payments industry.

- Detailed analysis of marketing strategies adopted for selling debit, credit and charge cards used by banks and other institutions in the market.

- Comprehensive analysis of consumer attitudes and buying preferences for cards.

- The competitive landscape of India's cards and payments industry.

Scope
- This report provides a comprehensive analysis of India's cards and payments industry.

- It provides current values for India's cards and payments industry for 2014, and forecast figures for 2019.

- It details the different economic, infrastructural and business drivers affecting India's cards and payments industry.

- It outlines the current regulatory framework in the industry.

- It details the marketing strategies used by various banks and other institutions.

- It profiles major banks in India's cards and payments industry.

Reasons To Buy
- Make strategic business decisions, using top-level historic and forecast market data, related to India's cards and payments industry and each market within it.

- Understand the key market trends and growth opportunities within India's cards and payments industry.

- Assess the competitive dynamics in India's cards and payments industry.

- Gain insights into marketing strategies used for selling various card types in India.

- Gain insights into key regulations governing of India's cards and payments industry.

Key Highlights
- In terms of the number of cards in circulation, Indian payment cards – comprising debit, credit and charge cards – registered significant growth during the review period, at a compound annual growth rate (CAGR) of XX.XX%, increasing from XXX.X million cards in 2010 to XXX.X million in 2014.

- In terms of transaction value and volume, payment cards registered respective review-period CAGRs of XX.XX% and XX.XX%, with a similar trend expected over the forecast period.

- The National Payment Corporation of India (NPCI) launched the RuPay domestic card scheme in March 2012, to increase payment card penetration and competition among card scheme providers. Public sector banks such as SBI, Bank of Baroda, Bank of India and Union Bank of India launched RuPay debit cards in the same year.

Table Of Contents

The Cards and Payments Industry in India: Emerging Trends and Opportunities to 2019
Table of Contents
1 Definitions and Methodology
1.1 Definitions
1.2 Methodology
2 Key Facts and Events
3 Executive Summary
4 Payment Instruments
4.1 Current Payments Environment
4.2 Alternative Payment Instruments
4.2.1 Mobile payments
4.2.2 ItzCash
4.2.3 Oxigen Wallet
4.2.4 Boku
4.2.5 PayPal
4.2.6 airtel money
4.2.7 PayU
5 Regulations in the Cards and Payments Industry
5.1 Regulatory Framework
5.1.1 Regulations regarding prepaid cards
5.1.2 Revised rules for credit and debit cards by RBI, 2013
5.1.3 Regulation for merchant service charges, 2012
5.1.4 Security regulations and guidelines
5.1.5 RBI rules governing debit and ATM card use
5.1.6 Regulations and guidelines for mobile payments
5.2 Anti-Money Laundering (AML)
5.3 Foreign Direct Investment (FDI) Regulations
6 Analysis of Cards and Payments Industry Drivers
6.1 Demographic Drivers
6.2 Economic Drivers
6.3 Infrastructure Drivers
6.4 Business Drivers
7 Market Segmentation and New Product Launches
7.1 Market Segmentation and Targeting
7.1.1 Consumer cards
7.1.2 Commercial cards
7.2 New Product Launches
8 Payment Cards
8.1 Payment Cards Analysis
8.1.1 Volume and value of payment card transactions by type
8.1.2 Personal vs commercial cards
9 Debit Cards
9.1 Debit Cards Market Analysis
9.1.1 Debit cards transaction volume and value by channel
9.1.2 Debit card scheme shares in terms of number of cards in circulation and transaction value
9.1.3 Debit card issuers' market shares
9.1.4 Debit cards comparison
10 Credit Cards
10.1 Credit Cards Market Analysis
10.1.1 Credit cards transaction volume and value by channel
10.1.2 Credit card scheme shares in terms of number of cards in circulation and transaction value
10.1.3 Credit card issuers' market shares
10.1.4 Credit cards comparison
11 Charge Cards
11.1 Charge Cards Market Analysis
11.1.1 Charge cards transaction volume and value by channel
11.1.2 Charge card scheme shares in terms of number of cards in circulation and transaction value
11.1.3 Charge cards comparison
12 Commercial Cards
12.1 Commercial Cards Market Analysis
12.1.1 Commercial cards comparison
13 Card Fraud Statistics
13.1 Card Fraud Analysis
14 Card Issuers
14.1 State Bank of India
14.2 HDFC Bank
14.3 ICICI Bank
14.4 Axis Bank
14.5 Punjab National Bank
15 Prepaid Cards
15.1 Prepaid Cards Market Analysis
15.1.1 Prepaid cards comparison
16 Appendix
16.1 Tables
16.2 Contact Timetric
16.3 About Timetric
16.4 Timetric's Services
16.5 Disclaimer

List of Tables
Table 1: Key Definitions
Table 2: Annual Average Exchange Rate
Table 3: India - Key Facts, 2014
Table 4: Regional Benchmarking of Indian Payment Cards, 2014
Table 5: India - KYC Process Documentation
Table 6: India - Mode of Entry of Foreign Banks
Table 7: Cards for High-Income Consumers, 2015
Table 8: Cards for Frequent Travelers, 2015
Table 9: Cards for the Female Population, 2015
Table 10: Cards for Shoppers, 2015
Table 11: Cards for Students and Young Population, 2015
Table 12: Commercial Cards Comparison and Key Features, 2015
Table 13: India - New Product Launches
Table 14: India - Debit Cards Comparison and Key Features, 2014
Table 15: India - Gold Credit Cards Comparison and Key Features, 2015
Table 16: India - Premium Credit Cards Comparison and Key Features, 2015
Table 17: India - Charge Cards Comparison and Key Features, 2015
Table 18: India - Commercial Cards Comparison and Key Features, 2015
Table 19: India - Prepaid Cards Comparison and Key Features, 2015
Table 20: India - Payment Instrument Transaction Values (INR Trillion), 2010-2014
Table 21: India - Payment Instrument Transaction Values (US$ Billion), 2010-2014
Table 22: India - Payment Instrument Transaction Volumes (Million), 2010-2014
Table 23: India - Number of Payment Cards in Circulation by Type (Million), 2010-2019
Table 24: India - Volume of Payment Card Transactions by Type (Million), 2010-2019
Table 25: India - Value of Payment Card Transactions by Type (INR Billion), 2010-2019
Table 26: India - Value of Payment Card Transactions by Type (US$ Billion), 2010-2019
Table 27: India - Personal and Commercial Cards Transaction Volume (Million), 2010-2019
Table 28: India - Personal and Commercial Cards Transaction Value (INR Billion), 2010-2019
Table 29: India - Personal and Commercial Cards Transaction Value (US$ Billion), 2010-2019
Table 30: India - Number of Debit Cards in Circulation (Million), 2010-2019
Table 31: India - Debit Card Transaction Volumes and Frequency by Channel, 2010-2019
Table 32: India - Debit Card Total and Average Transaction Values by Channel, 2010-2019
Table 33: India - Debit Card Total and Average Transaction Values by Channel, 2010-2019
Table 34: India - Number of Debit Cards in Circulation by Scheme (Million), 2010-2014
Table 35: India - Debit Card Transaction Values by Scheme (INR Billion), 2010-2014
Table 36: India - Debit Card Transaction Values by Scheme (US$ Billion), 2010-2014
Table 37: India - Debit Card Transaction Values by Issuer (INR Billion), 2010-2014
Table 38: India - Debit Card Transaction Values by Issuer (US$ Billion), 2010-2014
Table 39: India - Number of Credit Cards in Circulation (Million), 2010-2019
Table 40: India - Credit Card Transaction Volumes and Frequency by Channel, 2010-2019
Table 41: India - Credit Card Total and Average Transaction Values by Channel, 2010-2019
Table 42: India - Credit Card Total and Average Transaction Values by Channel, 2010-2019
Table 43: India - Number of Credit Cards in Circulation by Scheme (Thousand), 2010-2014
Table 44: India - Credit Cards Transaction Value by Scheme (INR Billion), 2010-2014
Table 45: India - Credit Cards Transaction Value by Scheme (US$ Billion), 2010-2014
Table 46: India - Credit Card Transaction Values by Issuer (INR Billion), 2010-2014
Table 47: India - Credit Card Transaction Values by Issuer (US$ Million), 2010-2014
Table 48: India - Number of Charge Cards in Circulation (Thousand), 2010-2019
Table 49: India - Charge Card Transaction Volumes and Frequency by Channel, 2010-2019
Table 50: India - Charge Card Total and Average Transaction Values by Channel, 2010-2019
Table 51: India - Charge Card Total and Average Transaction Values by Channel, 2010-2019
Table 52: India - Number of Charge Cards in Circulation By Scheme (Thousand), 2010-2014
Table 53: India - Charge Cards Transaction Value By Scheme (INR Billion), 2010-2014
Table 54: India - Charge Card Transaction Values By Scheme (US$ Million), 2010-2014
Table 55: India - Number of Commercial Cards in Circulation (Thousand), 2010-2019
Table 56: India - Commercial Card Transaction Values (INR Billion), 2010-2019
Table 57: India - Commercial Card Transaction Values (US$ Million), 2010-2019
Table 58: India - Card Fraud (INR Million), 2010-2014
Table 59: India - Card Fraud (US$ Thousand), 2010-2014
Table 60: India - Number of Prepaid Cards in Circulation (Million), 2010-2019
Table 61: India - Prepaid Card Transaction Values (INR Billion), 2010-2019
Table 62: India - Prepaid Card Transaction Values (US$ Billion), 2010-2019

List of Figures
Figure 1: India - Payment Instruments Shares by Transaction Value (%), 2010 and 2014
Figure 2: India - Payment Instrument Shares by Transaction Volume (%), 2010 and 2014
Figure 3: India - Mobile Wallet Transaction Volume and Value, 2013-2014
Figure 4: India - Total Population and Structure, 2014
Figure 5: India - Internet and Mobile Penetration (Users per 100 Inhabitants), 2010-2019
Figure 6: India - Economic Indicators, 2010-2019
Figure 7: India - Number of ATMs, POS Terminals and Commercial Bank Branches, 2010-2019
Figure 8: India - Household Final Consumption Expenditure and Retail Sales, 2010-2014
Figure 9: India - E-Commerce Value (US$ Billion), 2010-2019
Figure 10: India - Outbound and Inbound Trips Volume and Spending, 2010-2019
Figure 11: India - Cards and Payments Industry Segmentation by Card Type, 2015
Figure 12: India - Payment Cards Transaction Value Growth and Circulation by Type, 2010-2019
Figure 13: India - Volume and Value of Payment Card Transactions by Type (%), 2010-2019
Figure 14: India - Personal and Commercial Cards, Transaction Volume and Value (%), 2010-2019
Figure 15: India - Debit Card Transaction Value Growth and Number of Cards in Circulation, 2010-2019
Figure 16: India - Debit Cards Transaction Volume and Value by Channel, 2010-2019
Figure 17: India - Debit Card Scheme Shares in Terms of Number of Cards in Circulation and Transaction Value (%), 2014
Figure 18: India - Debit Card Issuers' Market Shares in Terms of Transaction Value (%), 2014
Figure 19: India - Credit Cards Transaction Value Growth and Number of Credit Cards in Circulation, 2010-2019
Figure 20: India - Credit Cards Transaction Volume and Value by Channel, 2010-2019
Figure 21: India - Credit Card Scheme Shares in Terms of Number of Cards in Circulation and Transaction Value (%), 2014
Figure 22: India - Credit Card Issuers' Market Shares in Terms of Transaction Value (%), 2014
Figure 23: India - Charge Cards Transaction Value Growth and Number of Charge Cards in Circulation, 2010-2019
Figure 24: India - Charge Cards Transaction Volume and Value by Channel, 2010-2019
Figure 25: India - Credit Card Scheme Shares in Terms of Number of Cards in Circulation and Transaction Value (%), 2014
Figure 26: India - Number of Commercial Cards in Circulation and Transaction Value, 2010-2019
Figure 27: India - Shares of Various Types of Card Fraud in Terms of Transaction Value (%), 2010 and 2014
Figure 28: India - Number of Prepaid Cards in Circulation and Transaction Value, 2010-2019

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