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Pakistan Consumer Electronics Report Q4 2016

  • September 2016
  • -
  • Business Monitor International
  • -
  • 61 pages

Includes 3 FREE quarterly updates


BMI View: Pakistan has one of the strongest device spending growth outlooks in APAC over the medium term, where an expanding population and rising incomes will allow vendors to tap the huge opportunities offered by low device penetration rates across all three market segments. There are however still major risks due to the operating environment, as well as some unfavourable device market trends such as high mobile sales taxes and the cannibalisation of PC demand by smartphones. This downside is outweighed by the potential for strong spending growth and we expect total device spending will increase at a CAGR of 8.1% over 2016-2020.

Latest Updates & Industry Developments
- Computer Sales: From USD1.08bn in 2016 to USD1.22bn in 2020, a compound annual growth rate (CAGR) of 3.0%. Forecast lowered in Q416 as a result of the cannibalisation of PC, particularly tablet,
spending due to the success of smartphones, which consumers are increasingly using as standalone computing devices.
- AV Sales: USD1.23bn in 2016 to USD1.51bn in 2020, a CAGR of 5.2%. Unlike most markets, flat-panel TV set upgrade potential still exists in Pakistan in the middle class, which will make it a regional AV outperformer.
- Handset Sales: USD2.86bn in 2016 to USD4.34bn in 2020, a CAGR of 11.0%. Pakistan is a smartphone late adopter, and penetration reached just 17% of adults at YE15, so we believe smartphone upgrade momentum will be maintained over the medium term and drive up handset segment value.

Table Of Contents

Pakistan Consumer Electronics Report Q4 2016
BMI Industry View 7
Latest Updates and Industry Developments 7
SWOT 9
Industry Forecast 11
Latest Updates 11
Structural Trends 11
Table: Consumer Electronics Overview (Pakistan 2014-2020) 16
Industry Risk Reward Index 17
Industry Risk/Reward Index 17
Table: Asia-Pacific CE Risk/Reward Index, Q4 2016 20
Market Overview 21
Recent Developments 21
Computers 21
Table: PC Sales (Pakistan 2014-2020) 21
AV Devices 27
Table: AV Sales (Pakistan 2014-2020) 27
Mobile Devices 32
Table: Mobile Communications (Pakistan 2014-2020) 32
Industry Trends And Developments 39
Electronics Trade 39
Table: Emerging APAC Consumer Electronics (CE) Trade, 2010-2015 39
Table: Pakistan Consumer Electronics (CE) Trade, 2010-2015 40
Operational Risk And Government Policy 41
Industry Breakdown 42
Regulatory Development 45
Table: Regulatory Authorities 45
Competitive Landscape 48
Pakistan Consumer Electronics Companies 48
Consumer Electronics Vendors - APAC, 2015 49
Table: Computer Hardware 49
Table: TV Sets 50
Table: Mobile Handsets 50
Demographic Forecast 52
Table: Population Headline Indicators (Pakistan 1990-2025) 53
Table: Key Population Ratios (Pakistan 1990-2025) 53
Table: Urban/Rural Population and Life Expectancy (Pakistan 1990-2025) 54
Table: Population By Age Group (Pakistan 1990-2025) 54
Table: Population By Age Group % (Pakistan 1990-2025) 55
Methodology 57
Industry Forecast Methodology 57
Sector-Specific Methodology 58
Sources 58
Risk/Reward Index Methodology 59
Sector-Specific Methodology 60
Table: Consumer Electronics Risk/Reward Index Indicators 60
Table: Weighting Of Indicators 61

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