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Big sign: Profit will increase as demand for digital displays aids industry growth

Billboard & Sign Manufacturing in the US

The Billboard and Sign Manufacturing industry has experienced a heightened level of revenue volatility over the past five years. Operators experienced an initial setback due to fluctuations in advertising expenditures and downstream demand. However, as business activity picked up alongside the broader economy, companies began to spend more on advertising. In the coming years, revenue will continue to grow as clients dedicate an increased amount of corporate profit toward advertising, corporate rebranding and new signage.

This industry manufactures billboards, scoreboards, retail store signage and transit station advertising displays. Products include nonelectric signs, digital billboards, video screens and neon signs. This industry does not include outdoor kiosks, phone booth advertising, bus or taxi advertising and other advertising on street furniture. It also does not include any advertising or displays made from printing paper or paperboard.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

Table Of Contents

Billboard and Sign Manufacturing in the US - Industry Market Research Report


Industry Definition
Main Activities
Similar Industries
Additional Resources


Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

Supply Chain
Products and Services
Demand Determinants
Major Markets
International Trade
Business Locations

Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization


Capital Intensity
Technology and Systems
Revenue Volatility
Regulation and Policy
Industry Assistance

Industry Data
Annual Change
Key Ratios


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