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Unified service assurance solutions enable operators to rationalise assurance tools and processes, remove siloes and prepare for the evolution to service operation centres (SOCs), predictive operations and network automation.

Front cover

Telecoms operators are demanding fully unified service assurance systems – that is, pre-integrated service assurance solutions that provide 'out-of-the-box' performance monitoring, fault, event and service management capabilities. Vendors have responded to this demand by acquiring assets to fill gaps in their assurance portfolios or by developing these solutions from the ground up.
This report looks at the business environment and the market drivers for unified service assurance solutions and potential strategies for operators.


discusses strategic business drivers for telecoms operators
assesses operator and vendor approaches to unified service assurance systems
provides recommendations for operators and vendors.


Monolith Software
Systems Mechanics

Table Of Contents

The Unified service assurance: understanding the business drivers, key initiatives and benefits

Table of contents

About this report

Executive summary

Disparate and loosely coupled assurance tools lead to high TCO, long troubleshooting times and prolonged time to market for new services

A successful unified service assurance implementation enables operators to accelerate key tactical and strategic business initiatives


Business drivers

Strategic business drivers

Siloed deployments, ad-hoc in-house development and software inherited from Mandamp;A events have led to increased operational costs

Churn rates are a cause for concern - operators need to improve the customer experience and extend the customer lifecycle

Management of virtualised next-generation networks will require high levels of OSS automation, abstraction and simplification

Operators need to innovate and launch new services faster to compete for new service revenue in the digital economy

Key operator and vendor initiatives

Implementing unified SA enables operators to rationalise assurance tools and processes, and reduces total cost of ownership

Unified SA with real-time analytics and machine learning can accelerate the implementation of predictive operations

Tightly integrated unified SA promotes the case for closed-loop network automation and real-time network optimisation

Unified SA enables operators to accelerate the evolution to the SOC and increase focus on assuring end-to-end service quality

Maturing PM and FM technology, competition from new vendors and the need to drive revenue is providing momentum for product innovation

Implementation approaches

Operators should consider best-of-suite and best-of-breed solutions for service assurance unification

Unified SA implementations require a common data model, a unified GUI and pre-integrated PM and FM underpinned by analytics

Vendors should strengthen their messaging on unified service assurance and take a strategic role to drive innovation

SIs build unified service assurance solutions into CSP operations frameworks using service-oriented architecture

SIs should implement more OSS process automation to reduce costs and prepare for virtualisation

About the author and Analysys Mason

List of figures

Figure 1: The benefits for telecoms operators of deploying unified service assurance solutions

Figure 2: Silo-based deployment of assurance systems

Figure 3: Disadvantages of silo-based assurance tools and process

Figure 4: Unified service assurance as an enabler for key strategic business objectives and operator initiatives

Figure 5: IT spending by business size

Figure 6: The customer lifecycle and its impact on profitability

Figure 7: Evolution of virtualisation in telecoms networks

Figure 8: Telecoms retail revenue by service and total service revenue (retail and wholesale), worldwide, 2009-2018

Figure 9: Illustrative example of how unified service assurance can reduce costs and TCO

Figure 10: The evolution of telecoms operations and service assurance unification

Figure 11: Network automation enabled by unified service assurance

Figure 12: Service operations-based operational approach

Figure 13: Service assurance product maturity curve

Figure 14: Implementation solution options for unified service assurance

Figure 15: Stages of service assurance unification

Figure 16: Integrated performance management (PM), fault management (FM)andnbsp; and service management (SM) - the foundation of unified SA

Figure 17: Vendor solutions for unified service assurance systems

Figure 18: Unified service assurance using system integration approach

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