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Hot Drinks in Hungary, Euromonitor International

  • April 2015
  • -
  • Euromonitor International
  • -
  • 45 pages

2014 brought positive changes to the hot drinks category in 2014. After several years of volume decline in coffee, sales started to increase again and improved the overall performance of hot drinks. Growth was driven by improving economic conditions and the increasing fashion for drinking coffee. Manufacturers were very innovative in 2014 and launched numerous new products to benefit from this positive trend. Tea and other hot drinks continued to record stable growth and contributed to the...

Euromonitor International's Hot Drinks in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Hot Drinks in Hungary, Euromonitor International
HOT DRINKS IN HUNGARY
Euromonitor International
April 2015

LIST OF CONTENTS AND TABLES

Executive Summary
Hot Drinks Recovers From Crisis
Discounting Is Still the Most Attractive Promotional Tool
Nestle Hungária Kft Strengthens Its Leading Position
Innovation Is Key To Success
Steady Growth Over the Forecast Period
Key Trends and Developments
Good Performance Within Coffee Helps Hot Drinks To Recover From Crisis
Demand for High-quality Specialty Hot Drinks Is on the Rise
Strengthening Health-consciousness Restructure Demand of Tea
Market Data
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2009-2014
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2009-2014
Table 3 Retail Sales of Hot Drinks by Category: Volume 2009-2014
Table 4 Retail Sales of Hot Drinks by Category: Value 2009-2014
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2009-2014
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2009-2014
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2009-2014
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2009-2014
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2009-2014
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2009-2014
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2010-2014
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2011-2014
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2009-2014
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2009-2014
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2014
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2014-2019
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2014-2019
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2014-2019
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2014-2019
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2014-2019
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2014-2019
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2014-2019
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2014-2019
Appendix
Production/import/export Data
Table 26 Imports and Exports of Hot Drinks by Category 2009-2014
Sources
Summary 1 Research Sources
Herbária Zrt in Hot Drinks (hungary)
Strategic Direction
Key Facts
Summary 2 Herbária Zrt: Key Facts
Summary 3 Herbária Zrt: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Herbária Zrt: Competitive Position 2014
Mocca Negra Zrt in Hot Drinks (hungary)
Strategic Direction
Key Facts
Summary 5 Mocca Negra Zrt: Key Facts
Summary 6 Mocca Negra Zrt: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Mocca Negra Zrt: Competitive Position 2014
Naturland Magyarország Kft in Hot Drinks (hungary)
Strategic Direction
Key Facts
Summary 8 Naturland Magyarország Kft: Key Facts
Summary 9 Naturland Magyarország Kft: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Naturland Magyarország Kft: Competitive Position 2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 27 Retail Sales of Coffee by Category: Volume 2009-2014
Table 28 Retail Sales of Coffee by Category: Value 2009-2014
Table 29 Retail Sales of Coffee by Category: % Volume Growth 2009-2014
Table 30 Retail Sales of Coffee by Category: % Value Growth 2009-2014
Table 31 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Value 2009-2014
Table 32 Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Value 2009-2014
Table 33 Retail Sales of Instant Coffee by Type: % Value Breakdown 2009-2014
Table 34 NBO Company Shares of Coffee: % Retail Value 2010-2014
Table 35 LBN Brand Shares of Coffee: % Retail Value 2011-2014
Table 36 Forecast Retail Sales of Coffee by Category: Volume 2014-2019
Table 37 Forecast Retail Sales of Coffee by Category: Value 2014-2019
Table 38 Forecast Retail Sales of Coffee by Category: % Volume Growth 2014-2019
Table 39 Forecast Retail Sales of Coffee by Category: % Value Growth 2014-2019
Table 40 Forecast Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Value 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 41 Retail Sales of Tea by Category: Volume 2009-2014
Table 42 Retail Sales of Tea by Category: Value 2009-2014
Table 43 Retail Sales of Tea by Category: % Volume Growth 2009-2014
Table 44 Retail Sales of Tea by Category: % Value Growth 2009-2014
Table 45 Retail Sales of Tea by Standard Vs Pods: % Value 2009-2014
Table 46 NBO Company Shares of Tea: % Retail Value 2010-2014
Table 47 LBN Brand Shares of Tea: % Retail Value 2011-2014
Table 48 Forecast Retail Sales of Tea by Category: Volume 2014-2019
Table 49 Forecast Retail Sales of Tea by Category: Value 2014-2019
Table 50 Forecast Retail Sales of Tea by Category: % Volume Growth 2014-2019
Table 51 Forecast Retail Sales of Tea by Category: % Value Growth 2014-2019
Table 52 Forecast Retail Sales of Tea by Standard vs Pods: % Value 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 53 Retail Sales of Other Hot Drinks by Category: Volume 2009-2014
Table 54 Retail Sales of Other Hot Drinks by Category: Value 2009-2014
Table 55 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2009-2014
Table 56 Retail Sales of Other Hot Drinks by Category: % Value Growth 2009-2014
Table 57 Retail Sales of Other Hot Drinks by Standard Vs Pods: % Value 2009-2014
Table 58 NBO Company Shares of Other Hot Drinks: % Retail Value 2010-2014
Table 59 LBN Brand Shares of Other Hot Drinks: % Retail Value 2011-2014
Table 60 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2014-2019
Table 61 Forecast Retail Sales of Other Hot Drinks by Category: Value 2014-2019
Table 62 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2014-2019
Table 63 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2014-2019
Table 64 Forecast Retail Sales of Other Hot Drinks by Standard Vs Pods: % Value 2014-2019












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