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Luxury Accessories in China

  • December 2015
  • -
  • Euromonitor International
  • -
  • 20 pages

Sales of luxury accessories, especially luxury sun glasses, were strongly influenced by celebrities in 2015. Unlike designer clothing and footwear, Chinese consumers do not usually have a strong preference for luxury sun glasses, which leads to the purchasing decision being based mainly on popular styles and the influence of celebrities. Thus, luxury brands are keen to use celebrities for endorsement purposes. For instance, Karen Walker is quite popular with Chinese actresses such as Zhou Xun...

Euromonitor International's Luxury Accessories in China report offers a comprehensive guide to the size and shape of the Luxury Accessories market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Accessories retailing along with the development of consumers’ shopping patterns. Forecasts to 2019 illustrate how the market is set to change

Product coverage: Luxury Costume Jewellery, Luxury Cufflinks, Luxury Lighters, Luxury Sun Glasses, Other Luxury Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Luxury Accessories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Luxury Accessories in China
LUXURY ACCESSORIES IN CHINA
Euromonitor International
December 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Luxury Accessories by Category: Value 2010-2015
Table 2 Sales of Luxury Accessories by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Luxury Accessories: % Value 2010-2014
Table 4 LBN Brand Shares of Luxury Accessories: % Value 2011-2014
Table 5 Distribution of Luxury Accessories by Format: % Value 2010-2015
Table 6 Forecast Sales of Luxury Accessories by Category: Value 2015-2020
Table 7 Forecast Sales of Luxury Accessories by Category: % Value Growth 2015-2020
LVMH Moët Hennessy Louis Vuitton SA in Luxury Goods (china)
Strategic Direction
Key Facts
Summary 1 LVMH Moët Hennessy Louis Vuitton SA: Key Facts
Internet Strategy
Competitive Positioning
Summary 2 LVMH Moët Hennessy Louis Vuitton SA: Luxury Brands by Category 2015
Executive Summary
Luxury Goods Returns To Growth in China in 2015
Luxury Goods for Children Become New Growth Focus
Competition Intensifies As Niche Luxury Brands Increase in Popularity
Non-grocery Specialists Dominates Distribution of Luxury Goods
Improved Performance Is Expected in the Forecast Period
Key Trends and Developments
Ever-changing Economic Factors Impact Luxury Goods
Younger Consumers of Luxury Goods Are Driving Diversification
Multiple Luxury Brands Decide To Adjust Prices in China in 2015
Daigou Has A Strong Impact on Domestic Consumption of Luxury Goods
Distribution
Summary 3 Selected Luxury Shopping Centres: 2015
Summary 4 Selected Luxury Department Stores: 2015
Market Data
Table 8 Sales of Luxury Goods by Category: Value 2010-2015
Table 9 Sales of Luxury Goods by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Luxury Goods: % Value 2010-2014
Table 11 LBN Brand Shares of Luxury Goods: % Value 2011-2014
Table 12 Distribution of Luxury Goods by Format: % Value 2010-2015
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2015
Table 14 Forecast Sales of Luxury Goods by Category: Value 2015-2020
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2015-2020
Sources
Summary 5 Research Sources












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