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Soft Drinks in South Africa, Euromonitor International

  • April 2015
  • -
  • Euromonitor International
  • -
  • 80 pages

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In 2014, the soft drinks market in South Africa continued to witness increasing competition as more players entered various categories. The key strategy for most new entrants was to introduce their products at relatively low unit prices in order to encourage volume sales. Packaging design also stood out as one of the key drivers of success in categories where value addition is limited, with a typical example being bottled water, where competition is stiff in terms of both quality and pricing.

Euromonitor International's Soft Drinks in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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