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World Cigarettes - Greece 2014

  • April 2015
  • 48 pages
  • GlobalData
Report ID: 2874838

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Summary
“Cigarettes in Greece” is a new report by ERC that focuses on the extent to which Greece Cigarettes market has evolved in line with changing smoking habits, the competitive environment and economic developments, as well as analyzing the implications market realignments have had on top multinational companies.

Key Findings
- Taken with the collapse in the Greek economy since 2009 volumes have dropped markedly and were down by 12.7% in 2010, by 11.2% in 2011, 13.4% in 2012 and 11.8% in 2013.

- Forecasts for 2014 remain pessimistic although the projected fall of 7.4% in sales is much lower than in recent years. This slowdown is a result of a slight upturn in the economy growth estimated at 0.6% in 2014 compare with -7% in 2012 and -3.9% in 2013.

- Prices have risen by around 841% between 1990 and 2014 with a notable 6.3% fall in 2013 compared to 2012 and 2.2% fall in 2011 compared to 2010 as consumers traded down to cheaper brands.

Synopsis
- “Cigarettes in Greece” report is a qualitative report providing extensive and highly detailed consumption data on the Cigarettes industry in Greece.

- This report is the result of ERC's extensive market research covering Cigarettes across Greece. The report provides consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise in the Cigarettes industry in order to offer extensive data about the trends and dynamics affecting the Cigarettes industry.

- This report is aimed at companies operating in the Cigarettes industry and for new companies considering entry into Cigarettes industry.

- This report provides detailed data of the manufacturers operating in the Cigarettes industry in Greece.

- This report also provides market size of the Cigarettes industry in Greece along with other data relating to the regulations, retail price, smoking population, production & trade and forecast data.

Reasons To Buy
- Cigarettes companies require a detailed understanding of Cigarettes consumption in order to align their sales and marketing efforts with the latest trends in the market. This report clarifies in detail, by region and company, where the growth opportunities are in Cigarettes industry to enable effective marketing plan

- As consumers' product demands evolve, the dynamics between different countries also change - favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the shifting market dynamics is key to ensuring maximum sales in the future

- The differing growth rates in overall regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes for marketers

- The report provides the latest data on market dynamics in the Cigarettes industry across Greece, providing marketers with essential data in order to understand their own position in the market and to identify where to compete in the future

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