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Summary
This report brings together consumer insight and market data to provide a comprehensive brief of the Romanian Confectionery sector. This allows for the rapid identification of key growth opportunities across major Confectionery categories and their packaging.

Key Findings
- The Confectionery market in Romania offers moderate growth prospects for manufacturers to introduce new products in the market.

- Chocolate is the largest category in value terms in the market whereas Gum is the fastest growing category.

- Hypermarkets and Supermarkets followed by Convenience Stores is the preferred distribution channel for Confectionery purchase.

- Bag/Sachet made up of Flexible Packaging is the most preferred container type in the Romanian Confectionery market.

Synopsis
The Confectionery market in Romania will register moderate growth in value terms during 2014-2019. The growth will be driven by Chocolate and Gum categories. Moreover, the per-capita consumption of Chocolate in Romania is low when compared to other European countries which provide manufacturers an opportunity to diversify their product offering to increase consumption.

Reasons To Buy
This overview of the consumer and market dynamics of the Romanian Confectionery sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market.

Table Of Contents

Consumer and Market Insights: Confectionery Market in Romania
Table of Contents
Introduction
Report introduction and definitions
Market Overview
Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures - Key Takeouts
Market value and volume for the Romania market
Historical and projected consumption in the Romania market
Degree of trade up/down-trade in the Romania market
Market volume of Romania by category
Historical and project market value of Romania by category
Winners and losers in the Romania market
Segment share of the category and change in market share in the Romania market
Category level pricing in the Romania market
Retailer and packaging
Leading retailers in the Romania food market
Leading distribution channels in the Romania market
Leading distribution channels by category in the Romania market
Romania market by type of packaging
Romania market by type of packaging closure/outer
Romania market by type of packaging, forecasted
Private label performance compared to national brands in the Romania market
Leading companies in the Romania market by category
Leading brands in the Romania market by category
Consumer trend analysis
Canadean's consumer trend framework and explanation of the sub-trends
For key trends in the Romania market
How the trend is influencing consumption in the Romania market
How to target the trend in the Romania market
How the trend will evolve in the Romania market
Key target demographic and the rate and which the trend will evolve
Key drivers in the market that will increasingly influence consumption
Innovation examples
New product examples launched in the Romania market
Appendix
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
About Canadean

List of Tables
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List of Figures
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Related Market Segments :

Confectionery
Packaging

ref:plp2015

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