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  4. > Consumer and Market Insights: Bakery and Cereals Market in Australia

Summary
This report brings together consumer insight and market data to provide a comprehensive brief of Australia's Bakery and Cereals market. This allows for the rapid identification of key growth opportunities across major Bakery and Cereals categories and their packaging.

Key Findings
- Australia's growing GDP and ageing population is creating new dynamics in the Consumer Packaged Goods market.

- The Bread and Rolls category dominates volume consumption in the Australian Bakery and Cereals market.

- Hypermarkets and Supermarkets is the leading distribution channel in the Australian Food market.

- Flexible Packaging is the most commonly used packaging material while Film is the widely used container type in the Bakery and Cereals market.

- Private label Bakery and Cereals products are gaining market share in Australia.

Synopsis
Australia's population is aging and this has created an opportunity for producers to introduce more 'better-for-you' products that cater to age specific requirements of older consumers. The Australian Bakery and Cereals market is expected to grow at a moderate rate wherein Bread and Rolls and Breakfast Cereals are the leading categories. Busy Lives and Changing Age Structure are the key motivators in the Australian Bakery and Cereals market wherein Artisanal Bakers and Retailer's own label brands hold a strong market hold.

Reasons To Buy
This overview of the Bakery and Cereals Market in Australia allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.

Table Of Contents

Consumer and Market Insights: Bakery and Cereals Market in Australia
Table of Contents
Introduction
Report introduction and definitions
Market Overview
Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures - Key Takeouts
Market value and volume for the Australia market
Historical and projected consumption in the Australia market
Degree of trade up/down-trade in the Australia market
Market volume of Australia by category
Historical and project market value of Australia by category
Winners and losers in the Australia market
Segment share of the category and change in market share in the Australia market
Category level pricing in the Australia market
Retailer and packaging
Leading retailers in the Australia food market
Leading distribution channels in the Australia market
Leading distribution channels by category in the Australia market
Australia market by type of packaging
Australia market by type of packaging closure/outer
Australia market by type of packaging, forecasted
Private label performance compared to national brands in the Australia market
Leading companies in the Australia market by category
Leading brands in the Australia market by category
Consumer trend analysis
Canadean's consumer trend framework and explanation of the sub-trends
For key trends in the Australia market
How the trend is influencing consumption in the Australia market
How to target the trend in the Australia market
How the trend will evolve in the Australia market
Key target demographic and the rate and which the trend will evolve
Key drivers in the market that will increasingly influence consumption
Innovation examples
New product examples launched in the Australia market
Appendix
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
About Canadean

List of Tables
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List of Figures
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