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  4. > Consumer and Market Insights: Bakery and Cereals Market in Colombia

Summary
This report brings together consumer insight and market data to provide a comprehensive brief of Colombia's Bakery and Cereals market. This allows for the rapid identification of key growth opportunities across major Bakery and Cereals categories and their packaging.

Key Findings
- The Bakery and Cereals market will witness higher growth in value volume terms during 2014-2019 compared to the historic growth.

- The Bread and Rolls category is the largest category by volume in the Colombian Bakery and Cereals market.

- The Energy Bars category will register the biggest change in market share in value terms during 2014-2019.

- Food and Drinks Specialists account for majority sales in the Colombian Bakery and Cereals market.

- Flexible Packaging is the most used packaging material in the Bakery and Cereals market while Plastic Ties are the most used closure types.

Synopsis
Busy lives and focus on healthy and convenient food will drive moderate growth in the Bakery and Cereal market in Colombia. The Bread and Rolls is the largest category by value sales, whilst Energy Bars is forecast to register fastest growth during 2014-2019. The demand for Bakery and Cereals products which are better for you and also offer indulgent taste experience is expected to increase in coming years.

Reasons To Buy
This overview of the Bakery and Cereals Market in Colombia allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.

Table Of Contents

Consumer and Market Insights: Bakery and Cereals Market in Colombia
Table of Contents
Introduction
Report introduction and definitions
Market Overview
Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures - Key Takeouts
Market value and volume for the Colombia market
Historical and projected consumption in the Colombia market
Degree of trade up/down-trade in the Colombia market
Market volume of Colombia by category
Historical and project market value of Colombia by category
Winners and losers in the Colombia market
Segment share of the category and change in market share in the Colombia market
Category level pricing in the Colombia market
Retailer and packaging
Leading retailers in the Colombia food market
Leading distribution channels in the Colombia market
Leading distribution channels by category in the Colombia market
Colombia market by type of packaging
Colombia market by type of packaging closure/outer
Colombia market by type of packaging, forecasted
Private label performance compared to national brands in the Colombia market
Leading companies in the Colombia market by category
Leading brands in the Colombia market by category
Consumer trend analysis
Canadean's consumer trend framework and explanation of the sub-trends
For key trends in the Colombia market
How the trend is influencing consumption in the Colombia market
How to target the trend in the Colombia market
How the trend will evolve in the Colombia market
Key target demographic and the rate and which the trend will evolve
Key drivers in the market that will increasingly influence consumption
Innovation examples
New product examples launched in the Colombia market
Appendix
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
About Canadean

List of Tables
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