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  4. > Consumer and Market Insights: Bakery and Cereals Market in Denmark

Summary
This report brings together consumer insight and market data to provide a comprehensive brief of the Danish Bakery and Cereals market. This allows for the rapid identification of key growth opportunities across major Bakery and Cereals categories and their packaging.

Key Findings
- Rise in GDP per capita will provide opportunities for increased consumption in the Bakery and Cereals market in Denmark.

- The Bread and Rolls category recorded highest consumption in volume and value terms in 2014.

- The Cookies (Sweet Biscuits) category is forecast to register fastest growth by value during 2014-2019

- Hypermarkets and Supermarkets is the leading distribution channel in the Danish Bakery and Cereals market.

- Flexible Packaging is the most commonly used packaging material while Bag/Sachet container type holds dominant share in the Bakery and Cereals market

Synopsis
Increasing GDP per capita will help in driving growth in the Danish Bakery and Cereals market. Bread and Rolls is the largest category both in value and volume terms of the market. The Cookies (Sweet Biscuits) category is forecast to register fastest growth during 2014-2019 followed by the Cakes, Pastries and Sweet Pies category.

Reasons To Buy
This overview of the Bakery and Cereals Market in Denmark allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.

Table Of Contents

Consumer and Market Insights: Bakery and Cereals Market in Denmark
Introduction
- Report Scope

Country Context
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures - Key Takeouts

Market Overview
- Market value and volume for the Denmark Bakery and Cereals market
- Historical and projected consumption in the Denmark Bakery and Cereals market
- Degree of trade up/down-trade in the Denmark Bakery and Cereals market
- Market volume of Denmark Bakery and Cereals by category
- Historical and project market value of Denmark Bakery and Cereals by category
- Winners and losers in the Denmark Bakery and Cereals market
- Average category level pricing in the Denmark Bakery and Cereals market
- Segment share of the category and change in market share in the Denmark Bakery and Cereals market

Retail Landscape and Key Distribution Channels
- Leading retailers in the Denmark food market
- Leading distribution channels in the Denmark Bakery and Cereals market
- Leading distribution channels by category in the Denmark Bakery and Cereals market

Packaging
- Denmark Bakery and Cereals market by type of packaging
- Denmark Bakery and Cereals market by type of packaging closure/outer
- Denmark Bakery and Cereals market by type of packaging, forecasted

Brand and Private Label Share
- Penetration of private label, by categories, in the Denmark Bakery and Cereals market
- Private label performance compare to national brands in the Denmark Bakery and Cereals market
- Leading brands in the Denmark Bakery and Cereals market by category

Appendix
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

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