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  4. > Consumer and Market Insights: Bakery and Cereals Market in Malaysia

Summary
This report brings together consumer insight and market data to provide a comprehensive brief of Malaysia's Bakery and Cereals market. This allows for the rapid identification of key growth opportunities across major Bakery and Cereals categories and their packaging.

Key Findings
- Malaysia's Bakery and Cereals market will register moderate growth during 2014-2019. Increasing domestic demand supported by higher disposable income and young population will influence growth in the Bakery and Cereals market.

- In 2014, the Bread and Rolls category recorded highest consumption in volume and value terms.

- The Energy Bars category is forecast to be the fastest growing category in value terms during 2014-2019.

- Gardenia, Munchy's, Nestle are the leading brands in the Bakery and Cereals market in Malaysia.

- Flexible Packaging Bag/Sachet will be the most used container type during 2014-2019.

Synopsis
Economic growth and high proportion of young population is driving the demand for packaged goods in Malaysia. Bakery and Cereals market value growth is forecast to be higher than historic growth during 2009-14. Bread and Rolls category accounts for approximately 74% of value share and high growth categories in Bakery and Cereal market include Baking Mixes category followed by Dough Products and Energy Bars.

Reasons To Buy
This overview of the Bakery and Cereals Market in Malaysia allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.

Table Of Contents

Consumer and Market Insights: Bakery and Cereals Market in Malaysia
Table of Contents
Introduction
Report introduction and definitions
Market Overview
Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures - Key Takeouts
Market value and volume for the Malaysia market
Historical and projected consumption in the Malaysia market
Degree of trade up/down-trade in the Malaysia market
Market volume of Malaysia by category
Historical and project market value of Malaysia by category
Winners and losers in the Malaysia market
Segment share of the category and change in market share in the Malaysia market
Category level pricing in the Malaysia market
Retailer and packaging
Leading retailers in the Malaysia food market
Leading distribution channels in the Malaysia market
Leading distribution channels by category in the Malaysia market
Malaysia market by type of packaging
Malaysia market by type of packaging closure/outer
Malaysia market by type of packaging, forecasted
Private label performance compared to national brands in the Malaysia market
Leading companies in the Malaysia market by category
Leading brands in the Malaysia market by category
Consumer trend analysis
Canadean's consumer trend framework and explanation of the sub-trends
For key trends in the Malaysia market
How the trend is influencing consumption in the Malaysia market
How to target the trend in the Malaysia market
How the trend will evolve in the Malaysia market
Key target demographic and the rate and which the trend will evolve
Key drivers in the market that will increasingly influence consumption
Innovation examples
New product examples launched in the Malaysia market
Appendix
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
About Canadean

List of Tables
NA

List of Figures
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