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  4. > Consumer and Market Insights: Bakery and Cereals Market in Poland

Summary
This report brings together consumer insight and market data to provide a comprehensive brief of Poland's Bakery and Cereals market. This allows for the rapid identification of key growth opportunities across major Bakery and Cereals categories and their packaging.

Key Findings
- Poland's Bakery and Cereals market will register moderate value growth during 2014-2019. The market will register slow growth in volume terms during the same period. Consumer inclination for convenient breakfast options and launch of new products will drive growth in the Bakery and Cereals market.

- In 2014, the Bread and Rolls category recorded highest consumption in volume and value terms.

- The Baking Mixes category is forecast to be the fastest growing category in value terms during 2014-2019.

- Gellwe, 7 Days, Jezyki, Dan Cake, Corn Flakes (Nestlé), Henglein, Proszek do pieczenia, Milka, Good Food and Dr. Oetker are the leading brands in the Bakery and Cereals market in Poland.

- Flexible Packaging Bag/Sachet will be the most used container type during 2014-2019.

Synopsis
Poland's Bakery and Cereals market will register moderate growth during 2014-2019. Bread and Rolls category recorded the largest value consumption with majority of the market share, in 2014. It also accounted for the highest volume consumption. The Baking Mixes category will register fastest growth during 2014-2019 followed by the Cereal Bars Category.

Reasons To Buy
This overview of the Bakery and Cereals Market in Poland allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.

Table Of Contents

Consumer and Market Insights: Bakery and Cereals Market in Poland
Table of Contents
Introduction
Report introduction and definitions
Market Overview
Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures - Key Takeouts
Market value and volume for the Poland market
Historical and projected consumption in the Poland market
Degree of trade up/down-trade in the Poland market
Market volume of Poland by category
Historical and project market value of Poland by category
Winners and losers in the Poland market
Segment share of the category and change in market share in the Poland market
Category level pricing in the Poland market
Retailer and packaging
Leading retailers in the Poland food market
Leading distribution channels in the Poland market
Leading distribution channels by category in the Poland market
Poland market by type of packaging
Poland market by type of packaging closure/outer
Poland market by type of packaging, forecasted
Private label performance compared to national brands in the Poland market
Leading companies in the Poland market by category
Leading brands in the Poland market by category
Consumer trend analysis
Canadean's consumer trend framework and explanation of the sub-trends
For key trends in the Poland market
How the trend is influencing consumption in the Poland market
How to target the trend in the Poland market
How the trend will evolve in the Poland market
Key target demographic and the rate and which the trend will evolve
Key drivers in the market that will increasingly influence consumption
Innovation examples
New product examples launched in the Poland market
Appendix
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
About Canadean

List of Tables
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List of Figures
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