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  4. > Consumer and Market Insights: Bakery and Cereals Market in Turkey

Summary
This report brings together consumer insight and market data to provide a comprehensive brief of Turkey's Bakery and Cereals market. This allows for the rapid identification of key growth opportunities across major Bakery and Cereals categories and their packaging.

Key Findings
- Turkey's Bakery and Cereals market will register moderate growth both in value and volume terms during 2014-2019

- The Bread and Rolls category recorded highest consumption in volume and value terms in 2014.

- The Breakfast Cereals category is forecast to register fastest growth during 2014-2019

- Food and Drinks Specialists is the leading distribution channel in the Turkish Bakery and Cereals market.

- Flexible Packaging is the most commonly used packaging material while Bag/Sachet container type holds dominant share in the Bakery and Cereals market

Synopsis
Turkey has a large base of young population which is driving demand in the Bakery and Cereals market. Bread and Rolls is the leading category in terms of value and volume consumption while Breakfast Cereals category is forecast to register fastest growth during 2014-2019. Food and Drinks Specialists is the leading distribution channel in the market

Reasons To Buy
This overview of the Bakery and Cereals Market in Turkey allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.

Table Of Contents

Consumer and Market Insights: Bakery and Cereals Market in Turkey
Table of Contents
Introduction
Report introduction and definitions
Market Overview
Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures - Key Takeouts
Market value and volume for the Turkey market
Historical and projected consumption in the Turkey market
Degree of trade up/down-trade in the Turkey market
Market volume of Turkey by category
Historical and project market value of Turkey by category
Winners and losers in the Turkey market
Segment share of the category and change in market share in the Turkey market
Category level pricing in the Turkey market
Retailer and packaging
Leading retailers in the Turkey food market
Leading distribution channels in the Turkey market
Leading distribution channels by category in the Turkey market
Turkey market by type of packaging
Turkey market by type of packaging closure/outer
Turkey market by type of packaging, forecasted
Private label performance compared to national brands in the Turkey market
Leading companies in the Turkey market by category
Leading brands in the Turkey market by category
Consumer trend analysis
Canadean's consumer trend framework and explanation of the sub-trends
For key trends in the Turkey market
How the trend is influencing consumption in the Turkey market
How to target the trend in the Turkey market
How the trend will evolve in the Turkey market
Key target demographic and the rate and which the trend will evolve
Key drivers in the market that will increasingly influence consumption
Innovation examples
New product examples launched in the Turkey market
Appendix
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
About Canadean

List of Tables
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List of Figures
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