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  4. > Consumer and Market Insights: Bakery and Cereals Market in Greece

Summary
This report brings together consumer insight and market data to provide a comprehensive brief of Greece's Bakery and Cereals market. This allows for the rapid identification of key growth opportunities across major Bakery and Cereals categories and their packaging.

Key Findings
- Greece's Bakery and Cereals market will register high growth during 2014-2019. Increasing domestic demand supported by higher disposable income will influence growth in the Bakery and Cereals market.

- In 2014, the Bread and Rolls category recorded highest consumption in volume and value terms.

- The Breakfast Cereals category is forecast to be the fastest growing category in value terms during 2014-2019.

- Giotis, Captain, Sweet And Balance, 7 Days, Rondo, Aigaion and Papadopoulos are the leading brands in the Bakery and Cereals market in Greece.

- Bag/Sachet will be the most used container type during 2014-2019.

Synopsis
Greece's Bakery and Cereals market will register moderate growth during 2014-2019. Bread and Rolls category recorded the largest value consumption with majority of the market share, in 2014. It also accounted for the highest volume consumption. The Breakfast Cereals category will register fastest growth during 2014-2019 followed by the Breakfast Cereals Category.

Reasons To Buy
This overview of the Bakery and Cereals Market in Greece allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.

Table Of Contents

Consumer and Market Insights: Bakery and Cereals Market in Greece
Introduction
- Report Scope

Country Context
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures - Key Takeouts

Market Overview
- Market value and volume for the Greece Bakery and Cereals market
- Historical and projected consumption in the Greece Bakery and Cereals market
- Degree of trade up/down-trade in the Greece Bakery and Cereals market
- Market volume of Greece Bakery and Cereals by category
- Historical and project market value of Greece Bakery and Cereals by category
- Winners and losers in the Greece Bakery and Cereals market
- Average category level pricing in the Greece Bakery and Cereals market
- Segment share of the category and change in market share in the Greece Bakery and Cereals market

Retail Landscape and Key Distribution Channels
- Leading retailers in the Greece food market
- Leading distribution channels in the Greece Bakery and Cereals market
- Leading distribution channels by category in the Greece Bakery and Cereals market

Packaging
- Greece Bakery and Cereals market by type of packaging
- Greece Bakery and Cereals market by type of packaging closure/outer
- Greece Bakery and Cereals market by type of packaging, forecasted

Brand and Private Label Share
- Penetration of private label, by categories, in the Greece Bakery and Cereals market
- Private label performance compare to national brands in the Greece Bakery and Cereals market
- Leading brands in the Greece Bakery and Cereals market by category

Appendix
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

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