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  4. > Consumer and Market Insights: Bakery and Cereals Market in Ireland

Summary
This report brings together consumer insight and market data to provide a comprehensive brief of Ireland's Bakery and Cereals market. This allows for the rapid identification of key growth opportunities across major Bakery and Cereals categories and their packaging.

Key Findings
- The Bakery and Cereals market is forecast to register higher growth during 2014-2019 compared to 2009-2014.

- Bread and Rolls is the most valuable category whilst Baking Mixes will register the highest growth during 2014-2019.

- The Breakfast Cereals category will gain highest market share during 2014-2019.

- Hypermarkets and Supermarkets is the largest distribution channel in the Irish Bakery and Cereals market.

- Flexible Packaging is the most used packaging material in the Bakery and Cereals market.

- Private label products are growing at a faster pace than the Bakery and Cereals products.

Synopsis
While economic recession and real estate crash during 2008 impacted Ireland's growth, the Bakery and Cereals market will experience moderate growth rates during 2014-2019. This could partly be attributed to increasing employment leading to busier lives. Further, the high proportion of mid-lifers and adult population are driving growth as they prefer convenient and quick-eat products. Bread and Rolls and Breakfast Cereals are the leading categories in the Irish Bakery and Cereals market.

Reasons To Buy
This overview of the Bakery and Cereals Market in Ireland allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.

Table Of Contents

Consumer and Market Insights: Bakery and Cereals Market in Ireland
Table of Contents
Introduction
Report introduction and definitions
Market Overview
Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures - Key Takeouts
Market value and volume for the Ireland market
Historical and projected consumption in the Ireland market
Degree of trade up/down-trade in the Ireland market
Market volume of Ireland by category
Historical and project market value of Ireland by category
Winners and losers in the Ireland market
Segment share of the category and change in market share in the Ireland market
Category level pricing in the Ireland market
Retailer and packaging
Leading retailers in the Ireland food market
Leading distribution channels in the Ireland market
Leading distribution channels by category in the Ireland market
Ireland market by type of packaging
Ireland market by type of packaging closure/outer
Ireland market by type of packaging, forecasted
Private label performance compared to national brands in the Ireland market
Leading companies in the Ireland market by category
Leading brands in the Ireland market by category
Consumer trend analysis
Canadean's consumer trend framework and explanation of the sub-trends
For key trends in the Ireland market
How the trend is influencing consumption in the Ireland market
How to target the trend in the Ireland market
How the trend will evolve in the Ireland market
Key target demographic and the rate and which the trend will evolve
Key drivers in the market that will increasingly influence consumption
Innovation examples
New product examples launched in the Ireland market
Appendix
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
About Canadean

List of Tables
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List of Figures
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