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  4. > Consumer and Market Insights: Bakery and Cereals Market in Japan

Summary
This report brings together consumer insight and market data to provide a comprehensive brief of Japan's Bakery and Cereals market. This allows for the rapid identification of key growth opportunities across major Bakery and Cereals categories and their packaging.

Key Findings
- The Japanese Bakery and Cereals market will witness moderate growth in both value and volume terms during 2014-2019.

- Bread and Rolls is the largest category both in value and volume terms in the Bakery and Cereals market.

- The Cereal Bars category is forecast to register fastest growth in value terms during 2014-2019.

- Hypermarkets and Supermarkets is the leading distribution channel in the Bakery and Cereals market.

- Private label products registered higher growth than branded during 2011-2014.

- Flexible Packaging is the most commonly used packaging material while Bag/Sachet is the most used container type in the Bakery and Cereals market.

Synopsis
The Japanese Bakery and Cereals market will witness moderate growth both in value and volume terms during 2014-2019. Bread and Rolls is the largest category both by value and volume while the Cereal Bars category is forecast to register fastest growth during 2014-2019. Bread and Rolls has the highest private label penetration in the market.

Reasons To Buy
This overview of the Bakery and Cereals Market in Japan allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.

Table Of Contents

Consumer and Market Insights: Bakery and Cereals Market in Japan
Table of Contents
Introduction
Report introduction and definitions
Market Overview
Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures - Key Takeouts
Market value and volume for the Japan market
Historical and projected consumption in the Japan market
Degree of trade up/down-trade in the Japan market
Market volume of Japan by category
Historical and project market value of Japan by category
Winners and losers in the Japan market
Segment share of the category and change in market share in the Japan market
Category level pricing in the Japan market
Retailer and packaging
Leading retailers in the Japan food market
Leading distribution channels in the Japan market
Leading distribution channels by category in the Japan market
Japan market by type of packaging
Japan market by type of packaging closure/outer
Japan market by type of packaging, forecasted
Private label performance compared to national brands in the Japan market
Leading companies in the Japan market by category
Leading brands in the Japan market by category
Consumer trend analysis
Canadean's consumer trend framework and explanation of the sub-trends
For key trends in the Japan market
How the trend is influencing consumption in the Japan market
How to target the trend in the Japan market
How the trend will evolve in the Japan market
Key target demographic and the rate and which the trend will evolve
Key drivers in the market that will increasingly influence consumption
Innovation examples
New product examples launched in the Japan market
Appendix
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
About Canadean

List of Tables
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List of Figures
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