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  3. > Automotive Airbag Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2014 - 2020

This market research study analyzes the Automotive Airbag System Market on a global level and provides estimates in terms of revenue (USD billion) from 2014 to 2020. It recognizes the drivers and restraints affecting the industry and analyzes their impact over the forecast period. Moreover, it identifies the significant opportunities for market growth in the next few years.

Airbags and seatbelts are passive safety systems. Out of the two, airbags are used widely. Airbags consist of cushions with fabric envelope, designed to inflate rapidly in the event of automotive collision to prevent chest and head injuries. Airbag is mainly available in premium car segments due to high price. In pursuance of increasing demand for air bags, system integrators and OEM’s are heavily investing in R&D for manufacturing cheaper airbags. Recently most of the cars have driver side airbag and many have one on the passenger’s side as well. An airbag module consists of crash sensors, inflator, steering wheel connecting coil and diagnostic monitoring units. The airbags come in different sizes and shapes depending on the vehicle requirements.

The driver side front airbag are padded in the centre of the steering wheel and the passenger side front airbag are fitted in the upper left side of the dash. The driver side airbag is manufactured with heat shield coating to prevent the fabric from the scorching. Side airbags protects the car occupants from head and chest injury during moderate and severe side impact collisions. The airbags are deployed either on the door or seatback. Curtain airbags are mounted inside the sides of the roof frame that protects the car occupants against neck, head and thorax injuries during rollovers. Curtain airbags are larger than side airbags that deploy from the headliner covering the window side to protect the car occupants from neck, head and thorax injuries during rollovers. Knee airbags are located below the steering column on the driver’s side and below the glove box on the passenger side.
The global automotive airbag market is segmented by region into North America, Europe, Asia Pacific (APAC) and Rest of the World (RoW). Increasing focus on consumer safety and stringent government regulations are the major factors driving the automotive airbags market. Reliability and cost effectiveness of the technology are other factors driving this market. Moreover, with the rise in economic prosperity, GDP gains and increased rate of car production in developed countries in APAC and RoW poised the growth of the market. In addition, the market is segmented based on types which includes Front Airbag, Side Airbag, Curtain Airbag and Knee Airbag. All these segments have also been estimated on the basis of geography in terms of revenue (USD billion).

This report provides strategic analysis of the global automotive airbag market and the growth forecast for the period 2014 to 2020. The span of the report includes competitive analysis of various market segments based on the types, module and in-depth cross sectional analysis of the automotive airbags market across different geographic segments. To support the strategic decision making, the report also includes profiling of leading players in the industry, their market share and various strategies adopted by them. The Porter’s Five Forces analysis and market attractiveness analysis are also included in the report which provides insight into market dynamics and industry competition.

The report also provides company market share analysis of the various industry participants with company overview, financial overview, business strategies and recent developments in the field of Automotive Airbag market. Major market participants profiled in this report include Autoliv Inc., TRW Automotive Holdings, Delphi Automotive PLC, Takata Corporation, Key Safety System, among others.

The global automotive airbag market has been segmented into:

Automotive Airbag Market: By geography
North America
Europe
Asia Pacific
Rest of the World
The report provides a cross-sectional analysis of all the below segments with respect to the above mentioned regions.

Automotive Airbag Market: By type
Front Airbag
Side Airbag
Knee Airbag
Curtain Airbag

Table Of Contents

Automotive Airbag Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2014 - 2020
Table of Contents

Chapter 1 Preface
1.1 Report Description
1.2 Research Scope
1.3 Research Methodology

Chapter 2 Executive Summary

Chapter 3 Market Overview
3.1 Introduction
3.2 Value chain analysis
3.3 Market Drivers
3.3.1 Increased safety awareness
3.3.2 High end research and development for the development of cheaper and smart airbags
3.3.3 Rise in number of car production
3.4 Market Restraints
3.4.1 Durability of cheaper airbags
3.5 Market opportunities
3.5.1 Deployment of airbags in low cost cars
3.6 Porter's Five Forces Analysis
3.6.1 Bargaining power of suppliers
3.6.2 Bargaining power of buyers
3.6.3 Threat from substitute
3.6.4 Threat of new entrants
3.6.5 Competitive rivalry
3.7 Automotive Airbag: Market attractiveness analysis

Chapter 4 Global Automotive Airbag Market: By Type
4.1 Automotive airbag market: Type overview
4.1.1 Automotive airbag market revenue share, 2013 - 2020
4.2 Automotive Front Airbag
4.2.1 Global Automotive Front Airbag market, 2013 - 2020, (USD Billion)
4.3 Automotive Side Airbag
4.3.1 Global Automotive Side Airbag market, 2013 - 2020, (USD Billion)
4.4 Automotive Curtain Airbag
4.4.1 Global Automotive Curtain Airbag market, 2013 - 2020, (USD Billion)
4.5 Automotive Knee Airbag
4.5.1 Global Automotive Knee Airbag market, 2013 - 2020, (USD Billion)

Chapter 5 Competitive Landscape
5.1 Automotive Airbag: Company market share analysis

Chapter 6 Global Automotive Airbag Market -By Region
6.1 Global Automotive Airbag market: Regional overview
6.1.1 Global Automotive Airbag market revenue share, by geography, 2013 and 2020
6.2 North America
6.2.1 FIG. 18 North America Automotive Airbag market, 2013 - 2020, (USD Billion)
6.2.2 North America Automotive Airbag market, by type 2013 - 2020, (USD Billion)
6.3 Europe
6.3.1 Europe Automotive Airbag market, 2013 - 2020, (USD Billion)
6.3.2 Europe Automotive Airbag market, by type, 2013 - 2020, (USD Billion)
6.4 Asia Pacific (APAC)
6.4.1 Asia Pacific Automotive Airbag market, 2013 - 2020, (USD Billion)
6.4.2 Asia Pacific Automotive Airbag market, by type, 2013 - 2020, (USD Billion)
6.5 Rest of the World (RoW)
6.5.1 Rest of the World Automotive Airbag market, 2013 - 2020, (USD Billion)
6.5.2 Rest of the World Automotive Airbag market, by type, 2013 - 2020, (USD Billion)

Chapter 7 Company Profiles
7.1 Autoliv Inc.
7.1.1 Company overview
7.1.2 Financial overview
7.1.3 Business strategy
7.1.4 SWOT analysis
7.1.5 Recent developments
7.2 Delphi Automotive PLC
7.2.1 Company overview
7.2.2 Financial overview
7.2.3 Business strategy
7.2.4 SWOT analysis
7.2.5 Recent developments
7.3 Takata Corporation
7.3.1 Company overview
7.3.2 Financial overview
7.3.3 Business strategy
7.3.4 SWOT analysis
7.3.5 Recent developments
7.4 TRW Automotive Holdings Corporation.
7.4.1 Company overview
7.4.2 Financial overview
7.4.3 Business strategy
7.4.4 SWOT analysis
7.4.5 Recent developments
7.5 Key Safety Systems
7.5.1 Company overview
7.5.2 Financial overview
7.5.3 Business strategy
7.5.4 SWOT analysis
7.5.5 Recent developments
List of Figures

FIG. 1 Market Segmentation of automotive airbag
FIG. 2 Value Chain of Airbag
FIG. 3 Road Fatalities 2010 - 2012
FIG. 4 Car Production 2009- 2013
FIG. 5 Porter's Five Forces Analysis
FIG. 6 Market attractiveness analysis, by types, 2013
FIG. 7 Global Automotive airbag revenue share, by type, 2013 - 2020
FIG. 8 Global Automotive Front Airbag market, 2013 - 2020, (USD Billion)
FIG. 9 Global Automotive Side Airbag market, 2013 - 2020, (USD Billion)
FIG. 10 Global Automotive Curtain Airbag market, 2013 - 2020, (USD Billion)
FIG. 11 Global Automotive Knee Airbag market, 2013 - 2020, (USD Billion)
FIG. 12 Automotive Airbag: Company market share analysis, 2013 (%)
FIG. 13 Global Automotive Airbag market revenue share, by geography, 2013 and 2020
FIG. 14 North America Automotive Airbag market, 2013 - 2020, (USD Billion)
FIG. 15 Europe Automotive Airbag market, 2013 - 2020, (USD Billion)
FIG. 16 Asia Pacific Automotive Airbag market , 2013 - 2020, (USD Billion)
FIG. 17 Rest of the World Automotive Airbag market, 2013 - 2020, (USD Billion)
FIG. 18 Autoliv Inc annual revenue 2011 - 2013, (USD billion)
FIG. 19 Delphi Automotive PLC annual revenue, 2011 - 2013 (USD billion)
FIG. 20 Takata Corporation annual revenue 2011 - 2013, (USD billion)
FIG. 21 TRW annual revenue 2011 - 2013, (USD billion)
List of Tables

TABLE 1 Snapshot: Global Automotive Airbag Market
TABLE 2 Drivers of the airbag market: Impact analysis
TABLE 3 Restraints of the airbag market: Impact analysis
TABLE 4 North America Automotive Airbag market, by type, 2013 - 2020, (USD Billion)
TABLE 5 Europe Automotive Airbag market, by type, 2013 - 2020, (USD Billion)
TABLE 6 Asia Pacific Automotive Airbag market, by type, 2013 - 2020, (USD Billion)
TABLE 7 Rest of the World Automotive Airbag market, by type, 2013 - 2020, (USD Billion)

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