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  4. > Automotive Tire Market by Type, Section Width, Aspect Ratio, Aftermarket; Vehicle Type and Region - Global Trends and Forecast to 2019

In this research study, the automotive tire market is divided into four major segments: by type (radial and bias/cross ply), section width (<200 mm, 200-230 mm, and >230 mm), aspect ratio (<60, 60-70, >70), and aftermarket (radial and bias/cross ply). The key players in the automotive tire market have also been identified and profiled.

The report classifies and defines the global automotive tire market size, in terms of volume and value. Market size, in terms of volume, is provided in million units from 2012 to 2019, while the market size, in terms of value, is provided in terms of $million.

Market growth is primarily driven by the high demand for green tires and the increasing level of tire radialization. Additionally, the increasing demand for light passenger vehicles and heavy-duty vehicles will also boost the automotive tire market.

Asia-Oceania is estimated to be the largest market for automotive tires. Japan and China are the main contributors to the automotive tire market in the Asia-Oceania region.

The report also provides a comprehensive review of market drivers, restraints, opportunities, challenges, and key issues in the global automotive tire market. The key players in the market for automotive tires have also been identified and profiled. Along with a quantitative analysis, , the report covers qualitative aspects such as value chain analysis, PEST analysis, and Porter’s five force analysis for the global automotive tire market.

The automotive tire market is dominated by a few major players and contains several small/medium players. Some of the key players are Bridgestone Group (Japan), Continental Group (Germany), Goodyear Tire & Rubber Company (U.S.), Michelin Group (France), and Pirelli & C. S.p.A (Italy). The major strategies adopted by these market players are geographic expansion and new product development.

Table Of Contents

Automotive Tire Market by Type, Section Width, Aspect Ratio, Aftermarket; Vehicle Type and Region - Global Trends and Forecast to 2019
TABLE OF CONTENTS

1 INTRODUCTION 11
1.1 OBJECTIVES OF THE STUDY 11
1.2 MARKET DEFINITION 11
1.3 MARKET SCOPE 11
1.3.1 MARKETS COVERED 12
1.3.2 YEARS CONSIDERED IN THE REPORT 12
1.4 CURRENCY 13
1.5 PACKAGE SIZE 13
1.6 LIMITATION 13
1.7 STAKEHOLDERS 13
2 RESEARCH METHODOLOGY 14
2.1 RESEARCH DATA 14
2.2 SECONDARY DATA 16
2.2.1 KEY SECONDARY SOURCES 16
2.2.2 KEY DATA FROM SECONDARY SOURCES 16
2.3 PRIMARY DATA 17
2.3.1 SAMPLING TECHNIQUES AND DATA COLLECTION METHODS 17
2.3.2 PRIMARY PARTICIPANTS 18
2.3.2.1 Key industry insights 18
2.4 FACTOR ANALYSIS 19
2.4.1 INTRODUCTION 19
2.4.2 DEMAND SIDE ANALYSIS 19
2.4.2.1 Impact of GDP on commercial vehicle sales 19
2.4.2.2 Urbanization vs. Passenger cars per 1000 people 20
2.4.2.3 Infrastructure: Roadways 21
2.4.3 SUPPLY SIDE ANALYSIS 22
2.4.3.1 Increasing vehicle production in developing countries 22
2.4.4 TECHNOLOGICAL ADVANCEMENTS 23
2.4.5 INFLUENCE OF OTHER FACTORS 23
2.5 MARKET SIZE ESTIMATION 24
2.6 DATA TRIANGULATION 26
2.7 ASSUMPTIONS 27
3 EXECUTIVE SUMMARY 28

4 PREMIUM INSIGHTS 31
4.1 AUTOMOTIVE TIRE MARKET OVERVIEW 31
4.2 GLOBAL OUTLOOK FOR AUTOMOTIVE TIRE MARKET, BY KEY COUNTRIES 32
4.3 GLOBAL OUTLOOK FOR AUTOMOTIVE TIRE MARKET, BY SECTION WIDTH 33
4.4 GLOBAL OUTLOOK FOR AUTOMOTIVE TIRE MARKET, BY ASPECT RATIO 33
4.5 LIFE CYCLE ANALYSIS, BY REGION 34
5 MARKET OVERVIEW 35
5.1 INTRODUCTION 36
5.2 MARKET SEGMENTATION 36
5.2.1 BY TYPE AND REGION (NORTH AMERICA, ASIA-OCEANIA, EUROPE, AND ROW) 36
5.2.2 BY SECTION WIDTH 37
5.2.3 BY ASPECT RATIO 37
5.2.4 BY AFTERMARKET 37
5.3 MARKET DYNAMICS 38
5.3.1 DRIVERS 38
5.3.1.1 Increasing demand for light passenger vehicles and heavy-duty vehicles 38
5.3.1.2 Rising average age of vehicles in operation 39
5.3.1.3 Stringent fuel economy and exhaust emission control targets 40
5.3.2 RESTRAINTS 42
5.3.2.1 Fluctuating prices of raw materials 42
5.3.3 OPPORTUNITIES 43
5.3.3.1 Partnerships between major automakers and domestic players 43
5.3.3.2 Growing vehicle sales, production, and parc in developing countries 43
5.3.4 CHALLENGES 44
5.3.4.1 Increasing number of mandatory tests to be performed on tires before they can be commercialized 44
5.4 BURNING ISSUE 44
5.4.1 ADAPTATION OF ECO-FRIENDLY AND SMART TIRES 44
5.5 VALUE CHAIN ANALYSIS 45
5.6 PORTER'S FIVE FORCES ANALYSIS 47
5.6.1 THREAT OF NEW ENTRANTS 47
5.6.2 THREAT 0F SUBSTITUTES 48
5.6.3 BARGAINING POWER OF SUPPLIERS 48
5.6.4 BARGAINING POWER OF BUYERS 48
5.6.5 INTENSITY OF COMPETITIVE RIVALRY 49

6 GLOBAL AUTOMOTIVE TIRE MARKET, BY ASPECT RATIO 50
6.1 INTRODUCTION 51
6.2 NORTH AMERICA 53
6.3 ASIA-OCEANIA 54
6.4 EUROPE 55
6.5 REST OF THE WORLD (ROW) 56
7 GLOBAL AUTOMOTIVE TIRES MARKET, BY SECTION WIDTH 58
7.1 INTRODUCTION 59
7.2 NORTH AMERICA 60
7.3 ASIA-OCEANIA 61
7.4 EUROPE 63
7.5 REST OF THE WORLD (ROW) 64
8 GLOBAL AUTOMOTIVE TIRES MARKET, BY TYPE AND REGION 65
8.1 INTRODUCTION 66
8.2 NORTH AMERICA 68
8.2.1 U.S. 70
8.2.2 CANADA 71
8.2.3 MEXICO 72
8.3 ASIA-OCEANIA 73
8.3.1 CHINA 75
8.3.2 JAPAN 76
8.3.3 SOUTH KOREA 77
8.3.4 INDIA 78
8.4 EUROPE 79
8.4.1 GERMANY 81
8.4.2 FRANCE 82
8.4.3 U.K. 82
8.4.4 REST OF THE WORLD (ROW) 83
8.4.5 BRAZIL 84
8.4.6 RUSSIA 85
9 GLOBAL AUTOMOTIVE TIRE, BY AFTERMARKET 86
9.1 INTRODUCTION 87
9.2 RADIAL TIRE 88
9.3 BIAS TIRE 89

10 COMPETITIVE LANDSCAPE 90
10.1 OVERVIEW 90
10.2 MARKET SHARE ANALYSIS, 2013 91
10.3 COMPETITIVE SITUATION AND TRENDS 92
10.4 BATTLE FOR MARKET SHARE: EXPANSION WAS THE KEY STRATEGY 93
10.5 EXPANSIONS 93
10.6 NEW PRODUCT LAUNCHES 94
10.7 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES 95
10.8 MERGERS and ACQUISITIONS 96
10.9 SUPPLY CONTRACT 97
11 COMPANY PROFILES 98
(Company at a Glance, Recent Financials, Products and Services, Strategies and Insights, and Recent Developments)*
11.1 INTRODUCTION 98
11.2 THE BRIDGESTONE GROUP 100
11.3 CONTINENTAL GROUP 104
11.4 GOODYEAR TIRE AND RUBBER COMPANY 108
11.5 MICHELIN GROUP 112
11.6 PIRELLI and C. S.P.A. 115
11.7 SUMITOMO RUBBER INDUSTRIES, LTD. 118
11.8 HANKOOK TIRE CO. LTD. 121
11.9 YOKOHAMA RUBBER CO., LTD. 123
11.10 COOPER TIRE and RUBBER COMPANY 125
11.11 TOYO TIRE and RUBBER CO. LTD. 127
*Details on company at a glance, recent financials, products and services, strategies and insights, and recent developments might not be captured in case of unlisted companies.
12 APPENDIX 130
12.1 KEY INSIGHTS FROM INDUSTRY EXPERTS 130
12.2 DISCUSSION GUIDE 130
12.3 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 132
12.4 AVAILABLE CUSTOMIZATIONS 132
12.5 RELATED REPORTS 133


LIST OF TABLES

TABLE 1 IMPACT OF DRIVERS ON THE AUTOMOTIVE TIRE MARKET 41
TABLE 2 IMPACT OF RESTRAINTS ON THE AUTOMOTIVE TIRE MARKET 42
TABLE 3 IMPACT OF OPPORTUNITIES ON THE TIRE MARKET 44
TABLE 4 IMPACT OF CHALLENGES ON THE TIRE MARKET 44
TABLE 5 GLOBAL AUTOMOTIVE TIRE MARKET, BY ASPECT RATIO, 2012-2019 (MILLION UNITS) 52
TABLE 6 GLOBAL AUTOMOTIVE TIRE MARKET, BY ASPECT RATIO, 2012-2019 ($ MILLION) 52
TABLE 7 NORTH AMERICA: AUTOMOTIVE TIRE MARKET, BY ASPECT RATIO,
2012-2019 (MILLION UNITS) 53
TABLE 8 NORTH AMERICA: AUTOMOTIVE TIRE MARKET, BY ASPECT RATIO,
2012-2019 ($ MILLION) 53
TABLE 9 ASIA-OCEANIA: AUTOMOTIVE TIRE MARKET, BY ASPECT RATIO,
2012-2019 (MILLION UNITS) 54
TABLE 10 ASIA-OCEANIA: AUTOMOTIVE TIRE MARKET, BY ASPECT RATIO,
2012-2019 ($ MILLION) 54
TABLE 11 EUROPE: AUTOMOTIVE TIRE MARKET, BY ASPECT RATIO,
2012-2019 (MILLION UNITS) 55
TABLE 12 EUROPE: AUTOMOTIVE TIRE MARKET, BY ASPECT RATIO, 2012-2019 ($ MILLION) 56
TABLE 13 ROW: AUTOMOTIVE TIRE MARKET, BY ASPECT RATIO, 2012-2019 (MILLION UNITS) 56
TABLE 14 ROW: AUTOMOTIVE TIRE MARKET, BY ASPECT RATIO, 2012-2019 ($ MILLION) 57
TABLE 15 GLOBAL AUTOMOTIVE TIRE MARKET, BY SECTION WIDTH,
2012-2019 (MILLION UNITS) 59
TABLE 16 GLOBAL AUTOMOTIVE TIRE MARKET, BY SECTION WIDTH, 2012-2019 ($ MILLION) 60
TABLE 17 NORTH AMERICA: AUTOMOTIVE TIRE MARKET, BY SECTION WIDTH,
2012-2019 (MILLION UNITS) 60
TABLE 18 NORTH AMERICA: AUTOMOTIVE TIRE MARKET, BY SECTION WIDTH,
2012-2019 ($ MILLION) 61
TABLE 19 ASIA-OCEANIA: AUTOMOTIVE TIRE MARKET, BY SECTION WIDTH,
2012-2019 (MILLION UNITS) 62
TABLE 20 ASIA-OCEANIA: AUTOMOTIVE TIRE MARKET, BY SECTION WIDTH,
2012-2019 ($ MILLION) 62
TABLE 21 EUROPE: AUTOMOTIVE TIRE MARKET, BY SECTION WIDTH,
2012-2019 (MILLION UNITS) 63
TABLE 22 EUROPE: AUTOMOTIVE TIRE MARKET, BY SECTION WIDTH, 2012-2019 ($ MILLION) 63
TABLE 23 ROW: AUTOMOTIVE TIRE MARKET, BY SECTION WIDTH, 2012-2019 (MILLION UNITS) 64
TABLE 24 ROW: AUTOMOTIVE TIRE MARKET, BY SECTION WIDTH, 2012-2019 ($ MILLION) 64
TABLE 25 GLOBAL AUTOMOTIVE TIRE MARKET, BY TYPE , 2012-2019 (MILLION UNITS) 67
TABLE 26 GLOBAL AUTOMOTIVE TIRE MARKET, BY TYPE, 2012-2019 ($ MILLION) 67
TABLE 27 GLOBAL AUTOMOTIVE TIRE MARKET, BY REGION, 2012-2019 (MILLION UNITS) 67
TABLE 28 GLOBAL AUTOMOTIVE TIRE MARKET, BY REGION, 2012-2019 ($ MILLION) 68
TABLE 29 NORTH AMERICA: AUTOMOTIVE TIRE MARKET, BY TYPE,
2012-2019 (MILLION UNITS) 70
TABLE 30 NORTH AMERICA: AUTOMOTIVE TIRE MARKET, BY TYPE, 2012-2019 ($ MILLION) 70
TABLE 31 U.S.: AUTOMOTIVE TIRE MARKET, BY TYPE, 2012-2019 (MILLION UNITS) 70
TABLE 32 U.S.: AUTOMOTIVE TIRE MARKET, BY TYPE, 2012-2019 ($ MILLION) 71
TABLE 33 CANADA: AUTOMOTIVE TIRE MARKET, BY TYPE, 2012-2019 (MILLION UNITS) 71
TABLE 34 CANADA: AUTOMOTIVE TIRE MARKET, BY TYPE, 2012-2019 ($ MILLION) 71
TABLE 35 MEXICO: AUTOMOTIVE TIRE MARKET, BY TYPE, 2012-2019 (MILLION UNITS) 72
TABLE 36 MEXICO: AUTOMOTIVE TIRE MARKET, BY TYPE, 2012-2019 ($ MILLION) 72
TABLE 37 ASIA-OCEANIA: AUTOMOTIVE TIRE MARKET, BY TYPE, 2012-2019 (MILLION UNITS) 75
TABLE 38 ASIA-OCEANIA: AUTOMOTIVE TIRE MARKET, BY TYPE, 2012-2019 ($ MILLION) 75
TABLE 39 CHINA: AUTOMOTIVE TIRE MARKET, BY TYPE, 2012-2019 (MILLION UNITS) 75
TABLE 40 CHINA: AUTOMOTIVE TIRE MARKET, BY TYPE, 2012-2019 ($ MILLION) 76
TABLE 41 JAPAN: AUTOMOTIVE TIRE MARKET, BY TYPE, 2012-2019 (MILLION UNITS) 76
TABLE 42 JAPAN: AUTOMOTIVE TIRE MARKET, BY TYPE, 2012-2019 ($ MILLION) 76
TABLE 43 SOUTH KOREA: AUTOMOTIVE TIRE MARKET, BY TYPE, 2012-2019 (MILLION UNITS) 77
TABLE 44 SOUTH KOREA: AUTOMOTIVE TIRE MARKET, BY TYPE, 2012-2019 ($ MILLION) 77
TABLE 45 INDIA: AUTOMOTIVE TIRE MARKET, BY TYPE, 2012-2019 (MILLION UNITS) 78
TABLE 46 INDIA: AUTOMOTIVE TIRE MARKET, BY TYPE, 2012-2019 ($ MILLION) 78
TABLE 47 EUROPE: AUTOMOTIVE TIRE MARKET, BY TYPE, 2012-2019 (MILLION UNITS) 80
TABLE 48 EUROPE: AUTOMOTIVE TIRE MARKET, BY TYPE, 2012-2019 ($ MILLION) 81
TABLE 49 GERMANY: AUTOMOTIVE TIRE MARKET, BY TYPE, 2012-2019 (MILLION UNITS) 81
TABLE 50 GERMANY: AUTOMOTIVE TIRE MARKET, BY TYPE, 2012-2019 ($ MILLION) 81
TABLE 51 FRANCE: AUTOMOTIVE TIRE MARKET, BY TYPE, 2012-2019 (MILLION UNITS) 82
TABLE 52 FRANCE: AUTOMOTIVE TIRE MARKET, BY TYPE, 2012-2019 ($ MILLION) 82
TABLE 53 U.K.: AUTOMOTIVE TIRE MARKET, BY TYPE, 2012-2019 (MILLION UNITS) 82
TABLE 54 U.K.: AUTOMOTIVE TIRE MARKET, BY TYPE, 2012-2019 ($ MILLION) 83
TABLE 55 ROW: AUTOMOTIVE TIRE MARKET, BY TYPE, 2012-2019 (MILLION UNITS) 83
TABLE 56 ROW: AUTOMOTIVE TIRE MARKET, BY TYPE, 2012-2019 ($ MILLION) 84
TABLE 57 BRAZIL: AUTOMOTIVE TIRE MARKET, BY TYPE, 2012-2019 (MILLION UNITS) 84
TABLE 58 BRAZIL: AUTOMOTIVE TIRE MARKET, BY TYPE, 2012-2019 ($ MILLION) 84
TABLE 59 RUSSIA: AUTOMOTIVE TIRE MARKET, BY TYPE, 2012-2019 (MILLION UNITS) 85
TABLE 60 RUSSIA: AUTOMOTIVE TIRE MARKET, BY TYPE, 2012-2019 ($ MILLION) 85
TABLE 61 GLOBAL: AUTOMOTIVE TIRE AFTERMARKET SIZE, BY TYPE,
2012-2019 (MILLION UNITS) 87
TABLE 62 PASSENGER CAR RADIAL TIRES AFTERMARKET SIZE, BY REGION,
2012-2019 (MILLION UNITS) 88
TABLE 63 COMMERCIAL VEHICLE RADIAL TIRES AFTERMARKET SIZE, BY REGION,
2012-2019 (MILLION UNITS) 88
TABLE 64 PASSENGER CAR BIAS TIRES AFTERMARKET SIZE, BY REGION,
2012-2019 (MILLION UNITS) 89
TABLE 65 COMMERCIAL VEHICLE BIAS TIRES AFTERMARKET SIZE, BY REGION,
2012-2019 (MILLION UNITS) 89
TABLE 66 EXPANSIONS, 2010-2014 93
TABLE 67 NEW PRODUCT LAUNCHES, 2010-2014 94
TABLE 68 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES,
2010-2014 95
TABLE 69 MERGERS and ACQUISITIONS, 2010-2014 96
TABLE 70 SUPPLY CONTRACTS, 2010-2014 97


LIST OF FIGURES

FIGURE 1 AUTOMOTIVE TIRE MARKET SEGMENTATION 12
FIGURE 2 RESEARCH METHODOLOGY 14
FIGURE 3 RESEARCH METHODOLOGY MODEL 15
FIGURE 4 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION,
AND REGION 17
FIGURE 5 GROSS DOMESTIC PRODUCT (GDP) VS. COMMERCIAL VEHICLE PRODUCTION 20
FIGURE 6 URBANIZATION VS. PASSENGER CARS PER 1000 PEOPLE 21
FIGURE 7 ROAD NETWORK VS. PASSENGER CAR SALES 22
FIGURE 8 VEHICLE PRODUCTION, 2009-2013 23
FIGURE 9 MICRO AND MACRO FACTOR ANALYSIS 24
FIGURE 10 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 25
FIGURE 11 AUTOMOTIVE TIRE MARKET SIZE, BY TYPE, 2014 AND 2019 28
FIGURE 12 AUTOMOTIVE TIRE REGIONAL MARKET SHARE, BY VALUE, 2014 29
FIGURE 13 REGIONAL MARKET VOLUME SHARE IN TIRE AFTERMARKET, 2014 30
FIGURE 14 DEVELOPMENT SHARE IN AUTOMOTIVE TIRE MARKET, 2010-2014 30
FIGURE 15 OPPORTUNITIES IN AUTOMOTIVE TIRE MARKET, 2014-2019 31
FIGURE 16 AUTOMOTIVE TIRE MARKET GROWTH RATE, BY COUNTRY, 2014-2019 32
FIGURE 17 MARKET SHARE FOR TYPE OF AUTOMOTIVE TIRE, BY REGION, 2014 32
FIGURE 18 MARKET FOR TIRES WITH SECTION WIDTH OF LESS THAN 200 MM IS PROJECTED TO HAVE HIGHEST GROWTH IN AUTOMOTIVE TIRE MARKET 33
FIGURE 19 MARKET FOR TIRES WITH ASPECT RATIO OF MORE THAN 70 IS ESTIMATED TO HAVE THE HIGHEST MARKET GROWTH 33
FIGURE 20 ASIA-OCEANIA TO GROW AT A HIGHER RATE THAN OTHER REGIONS DURING THE FORECAST PERIOD 34
FIGURE 21 INCREASING DEMAND FOR LIGHT PASSENGER VEHICLES AND HEAVY-DUTY VEHICLES TO DRIVE THE MARKET FOR AUTOMOTIVE TIRES IN THE FUTURE 38
FIGURE 22 PASSENGER CARS AND COMMERCIAL VEHICLES SALES FROM 2008-2013 39
FIGURE 23 GROWING AVERAGE AGE OF VEHICLES IN THE PAST FIVE YEARS 40
FIGURE 24 OVERVIEW OF EMISSION AND FUEL ECONOMY REGULATIONS FOR
PASSENGER CARS 41
FIGURE 25 PRICES OF NATURAL RUBBER, 2011-2014, ($/KG) 42
FIGURE 26 VEHICLE SALES AND VEHICLE PARC IN DEVELOPING NATIONS, MILLION UNITS, 2013 43
FIGURE 27 VALUE CHAIN ANALYSIS: MAJOR VALUE IS ADDED DURING MANUFACTURING AND ASSEMBLY PHASES 46
FIGURE 28 PORTER'S FIVE FORCES ANALYSIS : AUTOMOTIVE TIRE MARKET 47
FIGURE 29 THE TIRE MARKET FOR NORTH AMERICA IS PROJECTED TO GROW AT THE HIGHEST CAGR OF 6.38% FROM 2014 AND 2019 51
FIGURE 30 THE MARKET FOR TIRES WITH ASPECT RATIO BELOW 60 IS PROJECTED TO GROW AT THE HIGHEST CAGR OF 6.21% FROM 2014 TO 2019 55
FIGURE 31 THE MARKET FOR TIRES WITH A SECTION WIDTH BETWEEN 200-230 MM IS PROJECTED TO GROW AT THE HIGHEST CAGR OF 5.98% FROM 2014 TO 2019 59
FIGURE 32 TIRES WITH A SECTION WIDTH BELOW 200 MM CONSTITUTE THE LARGEST SEGMENT IN THE AUTOMOTIVE TIRE MARKET IN ASIA-OCEANIA (2014) 61
FIGURE 33 REGION-WISE SNAPSHOT OF AUTOMOTIVE TIRE MARKET SIZE BY VOLUME (2014) - RAPID GROWTH MARKETS ARE EMERGING AS NEW HOT SPOTS 66
FIGURE 34 NORTH AMERICA MARKET SNAPSHOT: ONE OF THE MAJOR MARKETS
FOR AUTOMOTIVE TIRES 69
FIGURE 35 CHINA IS THE LARGEST MARKET FOR AUTOMOTIVE TIRES GLOBALLY (2014) 74
FIGURE 36 GERMANY IS THE LARGET MARKET FOR AUTOMOTIVE TIRES IN
THE EUROPEAN REGION 80
FIGURE 37 ASIA-OCEANIA PROJECTED TO HAVE THE HIGHEST GROWTH RATE IN
TIRE AFTERMARKET 87
FIGURE 38 COMPANIES ADOPTED EXPANSION AS THE KEY GROWTH STRATEGY FOR THE PAST FIVE YEARS 90
FIGURE 39 CONTINENTAL GROUP GREW AT THE FASTEST RATE FROM 2009-2013 91
FIGURE 40 SIGNIFICANT INVESTMENTS IN EXPANSION AND CONTRACT ACQUISITION HAVE FUELLED GROWTH AND INNOVATION IN 2011-2014 92
FIGURE 41 REGION-WISE REVENUE MIX OF TOP 5 MARKET PLAYERS 98
FIGURE 42 COMPETITIVE BENCHMARKING OF KEY MARKET PLAYERS (2009-2013): BRIDGESTONE CORPORATION AND MICHELIN GROUP EMERGED AS THE ELEPHANTS OWING TO THEIR GLOBAL PRESENCE 99
FIGURE 43 THE BRIDGESTONE GROUP: COMPANY SNAPSHOT 100
FIGURE 44 BRIDGESTONE GROUP: SWOT ANALYSIS 103
FIGURE 45 CONTINENTAL GROUP: COMPANY SNAPSHOT 104
FIGURE 46 CONTINENTAL GROUP: SWOT ANALYSIS 107
FIGURE 47 GOODYEAR TIRE AND RUBBER COMPANY: COMPANY SNAPSHOT 108
FIGURE 48 GOODYEAR TIRE AND RUBBER COMPANY: SWOT ANALYSIS 111
FIGURE 49 MICHELIN GROUP: COMPANY SNAPSHOT 112
FIGURE 50 MICHELIN GROUP: SWOT ANALYSIS 114
FIGURE 51 PIRELLI and C. S.P.A.: COMPANY SNAPSHOT 115
FIGURE 52 PIRELLI and C. S.P.A.: SWOT ANALYSIS 117
FIGURE 53 SUMITOMO RUBBER INDUSTRIES, LTD.: COMPANY SNAPSHOT 118
FIGURE 54 HANKOOK TIRE CO. LTD.: COMPANY SNAPSHOT 121
FIGURE 55 YOKOHAMA RUBBER CO., LTD.: COMPANY SNAPSHOT 123
FIGURE 56 COOPER TIRE and RUBBER COMPANY: COMPANY SNAPSHOT 125
FIGURE 57 TOYO TIRE and RUBBER CO. LTD.: COMPANY SNAPSHOT 127

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