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Toys and Games in Brazil, MarketLine

  • October 2016
  • -
  • MarketLine
  • -
  • 31 pages

Summary
Toys and Games in Brazil industry profile provides top-line qualitative and quantitative summary information including: market size (value 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Findings
- Save time carrying out entry-level research by identifying the size, growth, and leading players in the toys and games market in Brazil

- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the toys and games market in Brazil

- Leading company profiles reveal details of key toys and games market players' global operations and financial performance

- Add weight to presentations and pitches by understanding the future growth prospects of the Brazil toys and games market with five year forecasts

Synopsis
Essential resource for top-line data and analysis covering the Brazil toys and games market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Reasons To Buy
- What was the size of the Brazil toys and games market by value in 2015?

- What will be the size of the Brazil toys and games market in 2020?

- What factors are affecting the strength of competition in the Brazil toys and games market?

- How has the market performed over the last five years?

- How large is Brazil's toys and games market in relation to its regional counterparts?

Key Findings
The toys and games market includes retail sales of action figures, activity toys, dolls, games, infant and baby toys, miniature models, plush toys, puzzles, ride-on model toys, and toy vehicles. Any currency conversions used in the creation of this report have been calculated using constant 2015 annual average exchange rates.

The Brazilian toys and games market had total revenues of $2,930.8m in 2015, representing a compound annual growth rate (CAGR) of 7% between 2011 and 2015.

Other specialist retailers accounted for the largest proportion of sales in the Brazilian toys and games market in 2015. Sales through this channel generated $1,438.7m, equivalent to 49.1% of the market's overall value.

The third largest toy fair in the world and the largest in Latin America is held in Brazil annually. ABRIN, as it is known, happens once a year in the country and helps to drive growth and interest in this market.

Table Of Contents

Toys and Games in Brazil, MarketLine
Table of Contents
Executive Summary
Market value
Market value forecast
Geography segmentation
Market rivalry
Market Overview
Market definition
Market analysis
Market Data
Market value
Market Segmentation
Geography segmentation
Market distribution
Market Outlook
Market value forecast
Five Forces Analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Leading Companies
Lojas Americanas S.A.
Ri Happy Brinquedos Ltda.
Wal-Mart Stores, Inc.
Macroeconomic Indicators
Country data
Methodology
Industry associations
Related MarketLine research
Appendix
About MarketLine


List of Tables
Table 1: Brazil toys and games market value: $ million, 2011-15
Table 2: Brazil toys and games market geography segmentation: $ million, 2015
Table 3: Brazil toys and games market distribution: % share, by value, 2015
Table 4: Brazil toys and games market value forecast: $ million, 2015-20
Table 5: Lojas Americanas S.A. : key facts
Table 6: Lojas Americanas S.A. : key financials ($)
Table 7: Lojas Americanas S.A. : key financials (BRL)
Table 8: Lojas Americanas S.A. : key financial ratios
Table 9: Ri Happy Brinquedos Ltda.: key facts
Table 10: Wal-Mart Stores, Inc. : key facts
Table 11: Wal-Mart Stores, Inc. : key financials ($)
Table 12: Wal-Mart Stores, Inc. : key financial ratios
Table 13: Brazil size of population (million), 2011-15
Table 14: Brazil gdp (constant 2005 prices, $ billion), 2011-15
Table 15: Brazil gdp (current prices, $ billion), 2011-15
Table 16: Brazil inflation, 2011-15
Table 17: Brazil consumer price index (absolute), 2011-15
Table 18: Brazil exchange rate, 2011-15


List of Figures
Figure 1: Brazil toys and games market value: $ million, 2011-15
Figure 2: Brazil toys and games market geography segmentation: % share, by value, 2015
Figure 3: Brazil toys and games market distribution: % share, by value, 2015
Figure 4: Brazil toys and games market value forecast: $ million, 2015-20
Figure 5: Forces driving competition in the toys and games market in Brazil, 2015
Figure 6: Drivers of buyer power in the toys and games market in Brazil, 2015
Figure 7: Drivers of supplier power in the toys and games market in Brazil, 2015
Figure 8: Factors influencing the likelihood of new entrants in the toys and games market in Brazil, 2015
Figure 9: Factors influencing the threat of substitutes in the toys and games market in Brazil, 2015
Figure 10: Drivers of degree of rivalry in the toys and games market in Brazil, 2015
Figure 11: Lojas Americanas S.A. : revenues and profitability
Figure 12: Lojas Americanas S.A. : assets and liabilities
Figure 13: Wal-Mart Stores, Inc. : revenues and profitability
Figure 14: Wal-Mart Stores, Inc. : assets and liabilities

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