Table of Contents
The alcoholic drinks market in South Africa achieved conservative total volume growth in 2014; however, this was an improvement on the previous year. This was due to the slight improvement in the growth of beer, the biggest category within alcoholic drinks in total volume terms. Sales remained fairly stable during the course of the year, and peaked during the December festive season. The weakening rand resulted in South Africa being a popular tourist destination, stimulating sales growth during...
Euromonitor International's Alcoholic Drinks in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage:: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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